Thrive
MaybeBuyers convert on 20.3% of searches. But the top 5 brands take 100% of clicks, so Thrive is a Maybe.
- Flapen Score
- 57 / 100Top 21% of 875 Pet Supplies niches · +7 vs the category median of 5057
- Market size
- £342K/yr187K searches / yr
- 90-day growth
- +28.9%search demand this quarter
- Competition
- 56%top-5 click share · 5 brands · 77 sellers
Flapen Score
Thrive against its category
The dotted line is the Pet Supplies average. Past it, Thrive is stronger. Inside it, weaker.
Market
The Thrive market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Thrive 187K times last year and spent an estimated £342K. All 5 brands take every click. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
20.3% of searches ended in a purchase last week.
Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.3% of those searches ended in a purchase. Searches in the last 90 days moved +28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £342K a year.
- Searches, last 12 months
- 187K
- Growth, 90 days vs prior 90
- +28.9%
- Conversion, latest week
- 20.3%
- Market size, estimated
- £342Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- thrive cat food82K searches a year
02 · Price
A sale here is worth £8.98.
Listings sell for £8.98 on average, from £5.14 to £23.38. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £8.98 that is £13K to £18K a year per listing.
- Average price
- £8.98under the $15 to $100 sweet spot
- Price range
- £5.14–£23.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £13K–£18K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Cats. It carries 671 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #57in Cats
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 671per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Thrive products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Thrive Complete Tuna with Salmon Wet Cat Food Cans Adult & Senior 6 x 75g
- Price
- £5.15
- Rating
- 4.4/5
- Reviews
- 835
- Age
- 12y ago

Thrive Complete Tuna Fillet Wet Cat Food Cans Adult & Senior 6 x 75g Cans
- Price
- £5.14
- Rating
- 4.5/5
- Reviews
- 633
- Age
- 14y ago

Thrive Complete Chicken Breast Wet Cat Food Adult & Senior 6 x 75g Cans
- Price
- £5.17
- Rating
- 4.2/5
- Reviews
- 1,046
- Age
- 14y ago

Thrive Cat Food Complete Chicken and Turkey Pack of 6 75 g
- Price
- £5.30
- Rating
- 4.4/5
- Reviews
- 593
- Age
- 12y ago

thrive Cat PremiumPlus Dry Food- CHICKEN 1.5kg
- Price
- £8.54
- Rating
- 4.3/5
- Reviews
- 1,399
- Age
- 11y ago
Trending
90-day click momentum
Thrive Complete Chicken Breast & Chicken Liver with Vegetables Wet Cat Food Adult & Senior 6 x 75g Cans
- Price
- £5.73
- Rating
- 4.2/5
- Reviews
- 90
- Age
- 9y ago

Ciao Broth by INABA Wet Cat Food - Chicken with Salmon - 12 Packs (480g total) / Moist Treat Delicious & Healthy Snack Food Topper Side Dish Complement Natural Grain Free Wet Cat Food
- Price
- £9.60
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 3y ago

Ciao Broth by INABA Wet Cat Food - Chicken with Scallop - 12 Packs (480g total) / Moist Treat Delicious & Healthy Snack Food Topper Side Dish Complement Natural Grain Free Wet Cat Food
- Price
- £9.11
- Rating
- 4.5/5
- Reviews
- 248
- Age
- 3y ago

thrive Cat 100% COMPLETE - KITTEN CHICKEN (pack of 12)
- Price
- £11.14
- Rating
- 4.5/5
- Reviews
- 503
- Age
- 12y ago

Thrive Cat Food Complete Chicken and Turkey Pack of 6 75 g
- Price
- £5.30
- Rating
- 4.4/5
- Reviews
- 593
- Age
- 12y ago
Newest
by launch date
Pure & Natural Liquid Sheep Fat for Dogs & Cats 300ml - Dog Food Topper & Supplement Weight Gainer for Dogs promotes Dog Gut Health and Itchy Skin Relief Cat Health
- Price
- £6.45
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 1y ago

Ciao Broth by INABA Wet Cat Food - Chicken with Scallop - 12 Packs (480g total) / Moist Treat Delicious & Healthy Snack Food Topper Side Dish Complement Natural Grain Free Wet Cat Food
- Price
- £9.11
- Rating
- 4.5/5
- Reviews
- 248
- Age
- 3y ago

Ciao Broth by INABA Wet Cat Food - Chicken and Tuna - 12 Packs (480g total) / Moist Treat Delicious & Healthy Snack Food Topper Side Dish Complement Natural Grain Free Wet Cat Food
- Price
- £9.33
- Rating
- 4.6/5
- Reviews
- 184
- Age
- 3y ago

Ciao Broth by INABA Wet Cat Food - Chicken with Salmon - 12 Packs (480g total) / Moist Treat Delicious & Healthy Snack Food Topper Side Dish Complement Natural Grain Free Wet Cat Food
- Price
- £9.60
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 3y ago

Ciao Bisque by INABA Wet Cat Food - Tuna and Salmon- 12 Packs (480g total) / Moist Treat Delicious & Healthy Snack Side Dish Complement Natural Grain Free Wet Cat Food
- Price
- £9.49
- Rating
- 4.1/5
- Reviews
- 461
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
77
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 97%
Open market
0%
- thrive88%
- INABA4%
- RECOACTIV4%
- Pure & Natural3%
- VETIQ1%
- Open — no brand owns it (0%)
Demand
Thrive search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Thrive search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- thrive cat food82K/yr
- thrive30K/yr
- high calorie cat food25K/yr
- thrive cat food wet16K/yr
- ciao cat food7K/yr
- liquid cat food9K/yr
- cat weight gain5K/yr
- high calorie cat food weight gain4K/yr
- ciao4K/yr
- thrive cat3K/yr
Reviews and returns
What reviews say buyers love and hate about Thrive
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cats very much disliked smell
it does not smell like it usually does
Odd smell
Quite expensive though
Expensive for what it is
Not the cheapest
Made both of my pedigree cats sick - they had sickness and diarrhoea and this was the only thing that was new in their diet
My cat vomited that
was being sick when she eats so I got some of this
Intense itching caused by this product
he has severe skin allergies
He is nearly 19 years old with a skin allergy
I think its a preferred taste for some it didnt last as long as I hoped
Cat hates the taste
Meh, tastes bad
Love
Cats love it
The Cat approves
Excellent for my cats
Good taste
Great food
good for a treat
A good quality cat food
High quality cat food
Brilliant quality
kittens love it - I buy all 3 flavours
My cat loves these broths so much that I bought all the flavours
Great quality and flavour selection
Good value too
good price reduction
Great value for money
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thrive questions
Answered from the same tracked data.









