Is thornit ear powder for dogs profitable to sell on Amazon United Kingdom?

The niche generates £182K/yr across 7 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Skip it (38/100).

How competitive is the thornit ear powder for dogs niche?

3 brands and 5 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in thornit ear powder for dogs?

Top complaints mined from reviews: Size-Overall, Smell, Allergies. The return rate is 0.0%.

When does demand for thornit ear powder for dogs peak?

Demand peaks in Sep–Oct; the busiest month runs 1.8× the quietest.

What does it cost to enter the thornit ear powder for dogs niche?

Listings span £8.41–£15.52; the average listing price is £11.95 (sweet spot $15–$100). The average incumbent carries 1,739 reviews — the moat a new listing must climb.

thornit ear powder for dogs

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good£11.95

avg listing price — sweet spot $15–$100

Review moat

Okay1,739.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£182K

£182K/yr · 95K searches

Growth

Bad-9.7%

90-day search growth — must beat 0% to launch

Price range

Bad£8.41–£15.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, thornit ear powder for dogs is a £182K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 38/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

thornit ear powder for dogs market data

Units sold / yr: 13K–15K; avg 1,250–1,500/product
Revenue / yr: £149K–£179K; units × avg price
Conversion rate: 16.1%
Avg BSR: #69
Page quality: 0%
Prime: 57%
Sponsored: 29%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 186 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Thornit90%
PetSol8%
Avalon Pet Products3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 1.8×

Open Trend

Top thornit ear powder for dogs search terms

thornit ear powder for dogs54K/yr -5.5%16.6% conv.
thornit powder16K/yr -19.5%11.0% conv.
thornit8K/yr +8.8%13.6% conv.
thornit powder for dogs10K/yr -31.5%13.3% conv.
thornit ear powder5K/yr -13.7%11.5% conv.
thornit powder for dogs ears2K/yr +3.6%13.9% conv.

All search terms

Top thornit ear powder for dogs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Thornit Genuine Powder - 20g Bottle with Safety cap. The Original 100 year old Formula for itchy yeasty ears sore paws and skin. The ONE and ONLY ear powder for dogs cats and Rabbits

Thornit£15.384.6★40 rev

Thornit Original Ear Powder 20g - now in a New Recycleable Easy To Use Pouch - Stop Itchiness Head Shaking and have a Happy Pet

Thornit£11.334.5★6,663 rev

Thornit Ear Mite Powder 20g with Easy Application Brush - Dogs Cats & Rabbits. For Sore itchy yeasty Ears Paws and skin. The original & Genuine 100 year old proven formula!

Thornit£15.524.5★114 rev

PetSol Fast Acting Ear Powder (Large 30g Tub) - Stops Head Shaking Wax Gunk & Ear Odour

PetSol£8.414.3★4,115 rev

Thornit Ear Powder 20g Bottle with Standard/Non Safety Cap - Dogs Cats & Rabbits. For Sore itchy yeasty Ears Paws and skin. The original & Genuine 100 year old proven formula!

Thornit£14.784.6★158 rev

Newest

by launch date

Thornit Genuine Powder - 20g Bottle with Safety cap. The Original 100 year old Formula for itchy yeasty ears sore paws and skin. The ONE and ONLY ear powder for dogs cats and Rabbits

Thornit£15.3840 rev

5mo ago

THORNIT Ear Mite Powder-10g TRIAL SIZE Re-sealable POUCH with Easy Application Brush - Dogs Cats & Rabbits. Sore itchy yeasty Ears Paws & skin. The original & Genuine 100 year old proven formula!

Thornit£9.6619 rev

11mo ago

Thornit Ear Mite Powder 20g with Easy Application Brush - Dogs Cats & Rabbits. For Sore itchy yeasty Ears Paws and skin. The original & Genuine 100 year old proven formula!

Thornit£15.52114 rev

1y ago

Thornit Ear Powder 20g Bottle with Standard/Non Safety Cap - Dogs Cats & Rabbits. For Sore itchy yeasty Ears Paws and skin. The original & Genuine 100 year old proven formula!

Thornit£14.78158 rev

1y ago

PetSol Fast Acting Ear Powder (Large 30g Tub) - Stops Head Shaking Wax Gunk & Ear Odour

PetSol£8.414,115 rev

6y ago

What buyers say about thornit ear powder for dogs

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Great powder”

Ease Of Use12%

“Easy to use”

Smell11%

“Quality, and such a clean clinical smell with the powder, you know it's been used”

Value For Money9%

“Worth every penny”

Allergies6%

“the redness, irritation, and constant scratching and head shaking are now so much better already”

Advertised Vs Actual Product5%

“Done the trick”

Moist/Dry3%

“This product certainly helps by drying up any fluid in the ear not sure it cures the problem”

Pet Friendly3%

“Helped my dogs ear within 2 days”

Ease Of Cleaning3%

“an everyday clean”

Instructions/User Manual/Troubleshooting2%

“Follow instructions”

What buyers complain about

Size-Overall16%

“It's tiny by the way”

Smell15%

“Smells terrible”

Allergies11%

“Eases itching”

Functionality-Overall10%

“Didn't work”

Moist/Dry7%

“It really dries everything out in the ear”

Ease Of Use7%

“Quite difficult to get pinch as they suggest”

Stale/Rotten/Spoiled7%

“Absolute rip off”

Quality-Overall3%

“My rating: rubbish”

Value For Money3%

“The vet was expensive”

Ease Of Cleaning3%

“a bit messy and can stain”

Top return reasons

Quality-Overall17%

Advertised Vs Actual Product17%

Size-Overall17%

Value For Money17%

Certifications17%

Color8%

Smell8%

Common questions

Is thornit ear powder for dogs profitable to sell on Amazon United Kingdom?: The niche generates £182K/yr across 7 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Skip it (38/100).
How competitive is the thornit ear powder for dogs niche?: 3 brands and 5 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in thornit ear powder for dogs?: Top complaints mined from reviews: Size-Overall, Smell, Allergies. The return rate is 0.0%.
When does demand for thornit ear powder for dogs peak?: Demand peaks in Sep–Oct; the busiest month runs 1.8× the quietest.
What does it cost to enter the thornit ear powder for dogs niche?: Listings span £8.41–£15.52; the average listing price is £11.95 (sweet spot $15–$100). The average incumbent carries 1,739 reviews — the moat a new listing must climb.