How competitive is the Stud Muffins Horse Treats niche on Amazon United Kingdom?

4 brands and 46 sellers compete in Stud Muffins Horse Treats on Amazon United Kingdom. The top 5 Stud Muffins Horse Treats products take 96% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Stud Muffins Horse Treats?

Stud Muffins Horse Treats buyers on Amazon United Kingdom complain most about Smell, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Stud Muffins Horse Treats niche?

Stud Muffins Horse Treats sells for £7.67 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.39–£11.18. The average incumbent carries 319 reviews — the moat a new listing must climb.

Stud Muffins Horse Treats

brand-locked demand (top 5 brands take 100% of clicks) — Stud Muffins Horse Treats doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Stud Muffins Horse Treats profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Stud Muffins Horse Treats is a £37K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.

Stud Muffins Horse Treats: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.2% over the last 90 days and 21.3% of searches end in a purchase.

£37K

revenue / yr

Units sold / yr5K

Search volume / yr-5.2%23K

Conversion rate21.3%

Avg price£7.67

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 46

Top-5 product click share96%

Open market0%

Avg brand age95 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 6 products

Top Stud Muffins Horse Treats products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Stud Muffins (45 Pack) (Brown)

Price: £11.18
Rating: 4.7/5
Reviews: 264
Age: 8y ago

Likit - Stud Muffins Horse Treats X 45 Pack

Price: £11.15
Rating: 4.7/5
Reviews: 226
Age: 11y ago

Stud Muffins Celebration Cake Horse Treats

Price: £9.70
Rating: 4.6/5
Reviews: 117
Age: 7y ago

Likit Stud Muffins 3 Pack - Clear Standard

Price: £4.16
Rating: 4.6/5
Reviews: 109
Age: 11y ago

NAF Blueberry & Banana Horse Treats 1kg Natural Low-Sugar Equine Snacks Laminitis-Friendly Healthy Horse & Pony Treats Nutritious Daily Reward for Training Bonding & General Feeding

Price: £3.39
Rating: 4.7/5
Reviews: 572
Age: 4y ago

Newest

by launch date

NAF Blueberry & Banana Horse Treats 1kg Natural Low-Sugar Equine Snacks Laminitis-Friendly Healthy Horse & Pony Treats Nutritious Daily Reward for Training Bonding & General Feeding

Price: £3.39
Rating: 4.7/5
Reviews: 572
Age: 4y ago

Stud Muffins Celebration Cake Horse Treats

Price: £9.70
Rating: 4.6/5
Reviews: 117
Age: 7y ago

Stud Muffins (45 Pack) (Brown)

Price: £11.18
Rating: 4.7/5
Reviews: 264
Age: 8y ago

Likit Stud Muffins 3 Pack - Clear Standard

Price: £4.16
Rating: 4.6/5
Reviews: 109
Age: 11y ago

Likit - Stud Muffins Horse Treats X 45 Pack

Price: £11.15
Rating: 4.7/5
Reviews: 226
Age: 11y ago

Competition: brands, sellers & click share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Tcllka45%
Likit44%
Stud Muffins7%
NAF4%
Open — no brand owns it (0%)

Stud Muffins Horse Treats demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume23KCVR21.3%Products6Brands4Top 5 Brands100%OOS Rate12.4%Rating4.7★Reviews319Avg BSR#24

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

What reviews say buyers love and hate about Stud Muffins Horse Treats

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Pet Friendly32%

“Horses love these”

Taste-Overall15%

“Horses seem very enthusiastic about these treats”

Value For Money14%

“Good value”

Gifting Purpose7%

“This was a gift”

Advertised Vs Actual Product7%

“As advertised”

What buyers complain about

42% of reviews

Smell25%

“unfortunately they can smell them in my pocket”

Size-Overall17%

“as they are quite big”

Common Stud Muffins Horse Treats questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stud Muffins Horse Treats 32/100 on Amazon United Kingdom — Skip it. The niche generates £37K/yr across 6 tracked products. Search demand moved -5.2% over the last 90 days.