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Stud Muffins Horse Treats

Fail

The top 5 brands take 100% of clicks, so Stud Muffins Horse Treats is a Fail.

Flapen Score
32
32 / 100
Ranks 849 of 875 Pet Supplies niches · −18 vs the category median of 50
Market size
£37K/yr23K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
96%top-5 click share · 4 brands · 46 sellers

Flapen Score

Stud Muffins Horse Treats against its category

The dotted line is the Pet Supplies average. Past it, Stud Muffins Horse Treats is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stud Muffins Horse Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stud Muffins Horse Treats 23K times last year and spent an estimated £37K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

21.3% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
21.3%
Market size, estimated
£37Ka year
Peak month
December4.8× the quietest month
Top search term
stud muffins10K searches a year

02 · Price

A sale here is worth £7.67.

Listings sell for £7.67 on average, from £3.39 to £11.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £7.67 that is £2K to £4K a year per listing.

Average price
£7.67under the $15 to $100 sweet spot
Price range
£3.39–£11.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #24 within Horses. It carries 319 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
50%
Out of stock, average day
12.4%
Average rank
#24in Horses
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
319per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
95 months

Products

Top Stud Muffins Horse Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Tcllka45%
  • Likit44%
  • Stud Muffins7%
  • NAF4%
  • Open — no brand owns it (0%)

Demand

Stud Muffins Horse Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Reviews and returns

What reviews say buyers love and hate about Stud Muffins Horse Treats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell25%

unfortunately they can smell them in my pocket

Size-Overall17%

as they are quite big

Love

Pet Friendly32%

Horses love these

Best horse treat

Horses love them

Taste-Overall15%

Horses seem very enthusiastic about these treats

Perfect treats

Delicious

Value For Money14%

Good value

good price

Gifting Purpose7%

This was a gift

Great gift

Advertised Vs Actual Product7%

As advertised

FAQ

Common Stud Muffins Horse Treats questions

Answered from the same tracked data.