Is stud muffins horse treats profitable to sell on Amazon United Kingdom?

The niche generates £37K/yr across 6 tracked products. 90-day search growth is -5.2%. Flapen's verdict: Skip it (32/100).

How competitive is the stud muffins horse treats niche?

4 brands and 46 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in stud muffins horse treats?

Top complaints mined from reviews: Smell, Size-Overall. The return rate is 0.0%.

When does demand for stud muffins horse treats peak?

Demand peaks in Nov–Dec; the busiest month runs 4.8× the quietest.

What does it cost to enter the stud muffins horse treats niche?

Listings span £3.39–£11.18; the average listing price is £7.67 (sweet spot $15–$100). The average incumbent carries 319 reviews — the moat a new listing must climb.

stud muffins horse treats

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible21.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great318.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.2%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.67

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad£37K

£37K/yr · 23K searches

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£3.39–£11.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, stud muffins horse treats is a £37K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

stud muffins horse treats market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: £31K–£38K; units × avg price
Conversion rate: 21.3%
Avg BSR: #24
Page quality: 0%
Prime: 50%
Sponsored: 0%
Out of stock: 12.4%
Avg brand age: 95 months
Avg seller age: 190 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Tcllka45%
Likit44%
Stud Muffins7%
NAF4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -5.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Open Trend

Top stud muffins horse treats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stud Muffins (45 Pack) (Brown)

Tcllka£11.184.7★264 rev

Likit - Stud Muffins Horse Treats X 45 Pack

Likit£11.154.7★226 rev

Stud Muffins Celebration Cake Horse Treats

Stud Muffins£9.704.6★117 rev

Likit Stud Muffins 3 Pack - Clear Standard

Likit£4.164.6★109 rev

NAF Blueberry & Banana Horse Treats 1kg Natural Low-Sugar Equine Snacks Laminitis-Friendly Healthy Horse & Pony Treats Nutritious Daily Reward for Training Bonding & General Feeding

NAF£3.394.7★572 rev

Newest

by launch date

NAF Blueberry & Banana Horse Treats 1kg Natural Low-Sugar Equine Snacks Laminitis-Friendly Healthy Horse & Pony Treats Nutritious Daily Reward for Training Bonding & General Feeding

NAF£3.39572 rev

4y ago

Stud Muffins Celebration Cake Horse Treats

Stud Muffins£9.70117 rev

7y ago

Stud Muffins (45 Pack) (Brown)

Tcllka£11.18264 rev

8y ago

Likit Stud Muffins 3 Pack - Clear Standard

Likit£4.16109 rev

11y ago

Likit - Stud Muffins Horse Treats X 45 Pack

Likit£11.15226 rev

11y ago

What buyers say about stud muffins horse treats

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly32%

“Horses love these”

Taste-Overall15%

“Horses seem very enthusiastic about these treats”

Value For Money14%

“Good value”

Gifting Purpose7%

“This was a gift”

Advertised Vs Actual Product7%

“As advertised”

Ease Of Chewing/Swallowing7%

“Almost good enough for humans to eat”

Quality-Overall4%

“Good quality and value for money”

Flavor2%

“A delicious flavour combination apparently”

Fun/Entertainment Experience2%

“Horse thoroughly enjoyed”

Size-Overall2%

“Lovely large item”

What buyers complain about

Smell25%

“unfortunately they can smell them in my pocket”

Size-Overall17%

“as they are quite big”

Common questions

Is stud muffins horse treats profitable to sell on Amazon United Kingdom?: The niche generates £37K/yr across 6 tracked products. 90-day search growth is -5.2%. Flapen's verdict: Skip it (32/100).
How competitive is the stud muffins horse treats niche?: 4 brands and 46 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in stud muffins horse treats?: Top complaints mined from reviews: Smell, Size-Overall. The return rate is 0.0%.
When does demand for stud muffins horse treats peak?: Demand peaks in Nov–Dec; the busiest month runs 4.8× the quietest.
What does it cost to enter the stud muffins horse treats niche?: Listings span £3.39–£11.18; the average listing price is £7.67 (sweet spot $15–$100). The average incumbent carries 319 reviews — the moat a new listing must climb.