Stud Muffins Horse Treats
FailThe top 5 brands take 100% of clicks, so Stud Muffins Horse Treats is a Fail.
- Flapen Score
- 32 / 100Ranks 849 of 875 Pet Supplies niches · −18 vs the category median of 5032
- Market size
- £37K/yr23K searches / yr
- 90-day growth
- -5.2%search demand this quarter
- Competition
- 96%top-5 click share · 4 brands · 46 sellers
Flapen Score
Stud Muffins Horse Treats against its category
The dotted line is the Pet Supplies average. Past it, Stud Muffins Horse Treats is stronger. Inside it, weaker.
Market
The Stud Muffins Horse Treats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stud Muffins Horse Treats 23K times last year and spent an estimated £37K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
21.3% of searches ended in a purchase last week.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- -5.2%
- Conversion, latest week
- 21.3%
- Market size, estimated
- £37Ka year
- Peak month
- December4.8× the quietest month
- Top search term
- stud muffins10K searches a year
02 · Price
A sale here is worth £7.67.
Listings sell for £7.67 on average, from £3.39 to £11.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £7.67 that is £2K to £4K a year per listing.
- Average price
- £7.67under the $15 to $100 sweet spot
- Price range
- £3.39–£11.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #24 within Horses. It carries 319 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 50%
- Out of stock, average day
- 12.4%
- Average rank
- #24in Horses
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 319per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 95 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 95 months
Products
Top Stud Muffins Horse Treats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Stud Muffins (45 Pack) (Brown)
- Price
- £11.18
- Rating
- 4.7/5
- Reviews
- 264
- Age
- 8y ago

Likit - Stud Muffins Horse Treats X 45 Pack
- Price
- £11.15
- Rating
- 4.7/5
- Reviews
- 226
- Age
- 11y ago

Stud Muffins Celebration Cake Horse Treats
- Price
- £9.70
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 7y ago

Likit Stud Muffins 3 Pack - Clear Standard
- Price
- £4.16
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 11y ago

NAF Blueberry & Banana Horse Treats 1kg Natural Low-Sugar Equine Snacks Laminitis-Friendly Healthy Horse & Pony Treats Nutritious Daily Reward for Training Bonding & General Feeding
- Price
- £3.39
- Rating
- 4.7/5
- Reviews
- 572
- Age
- 4y ago
Trending
90-day click momentum
Stud Muffins Celebration Cake Horse Treats
- Price
- £9.70
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 7y ago

Other STUD MUFFINS
- Price
- £6.44
- Rating
- 4.8/5
- Reviews
- 623
- Age
- 11y ago

Likit - Stud Muffins Horse Treats X 45 Pack
- Price
- £11.15
- Rating
- 4.7/5
- Reviews
- 226
- Age
- 11y ago

Stud Muffins (45 Pack) (Brown)
- Price
- £11.18
- Rating
- 4.7/5
- Reviews
- 264
- Age
- 8y ago

NAF Blueberry & Banana Horse Treats 1kg Natural Low-Sugar Equine Snacks Laminitis-Friendly Healthy Horse & Pony Treats Nutritious Daily Reward for Training Bonding & General Feeding
- Price
- £3.39
- Rating
- 4.7/5
- Reviews
- 572
- Age
- 4y ago
Newest
by launch date
NAF Blueberry & Banana Horse Treats 1kg Natural Low-Sugar Equine Snacks Laminitis-Friendly Healthy Horse & Pony Treats Nutritious Daily Reward for Training Bonding & General Feeding
- Price
- £3.39
- Rating
- 4.7/5
- Reviews
- 572
- Age
- 4y ago

Stud Muffins Celebration Cake Horse Treats
- Price
- £9.70
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 7y ago

Stud Muffins (45 Pack) (Brown)
- Price
- £11.18
- Rating
- 4.7/5
- Reviews
- 264
- Age
- 8y ago

Likit Stud Muffins 3 Pack - Clear Standard
- Price
- £4.16
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 11y ago

Likit - Stud Muffins Horse Treats X 45 Pack
- Price
- £11.15
- Rating
- 4.7/5
- Reviews
- 226
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
46
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Tcllka45%
- Likit44%
- Stud Muffins7%
- NAF4%
- Open — no brand owns it (0%)
Demand
Stud Muffins Horse Treats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.8×
Reviews and returns
What reviews say buyers love and hate about Stud Muffins Horse Treats
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
unfortunately they can smell them in my pocket
as they are quite big
Love
Horses love these
Best horse treat
Horses love them
Horses seem very enthusiastic about these treats
Perfect treats
Delicious
Good value
good price
This was a gift
Great gift
As advertised
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stud Muffins Horse Treats questions
Answered from the same tracked data.









