Straw Bale
FailShoppers spend an estimated $27K a year here, so Straw Bale is a Fail.
- Flapen Score
- 48 / 100Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 5048
- Market size
- £27K/yr43K searches / yr
- 90-day growth
- -16.7%search demand this quarter
- Competition
- 60%top-5 click share · 18 brands · 39 sellers
Flapen Score
Straw Bale against its category
The dotted line is the Pet Supplies average. Past it, Straw Bale is stronger. Inside it, weaker.
Market
The Straw Bale market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Straw Bale 43K times last year and spent an estimated £27K. The top 5 brands take 73% of clicks. Demand peaks in Sep–Oct. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- -16.7%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £27Ka year
- Peak month
- October4.0× the quietest month
- Top search term
- hay bale23K searches a year
02 · Price
A sale here is worth £14.16.
Listings sell for £14.16 on average, from £2.40 to £45.56. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £14.16 that is £0 to £1K a year per listing.
- Average price
- £14.16under the $15 to $100 sweet spot
- Price range
- £2.40–£45.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #141 within Horses. It carries 355 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 41%
- Out of stock, average day
- 12.0%
- Average rank
- #141in Horses
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 355per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Straw Bale products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Shorefields Wheat Straw Full Bale 15-18kg- Animal Bedding for Horses Rabbits Guinea Pig - Low Dust Full Straw Bale - Comfortable & Soft Bedding for Pets
- Price
- £16.30
- Rating
- 4.6/5
- Reviews
- 323
- Age
- 7y ago

Shorefields Fresh Meadow Hay - Animal Feeding Hay Bale for Rabbits Guinea Pig Horses Hamsters Ponies - Nutritious Grasses & Wildflowers Blend
- Price
- £17.52
- Rating
- 4.2/5
- Reviews
- 1,554
- Age
- 6y ago

Pillow Wad Straw Large
- Price
- £5.61
- Rating
- 4.6/5
- Reviews
- 3,107
- Age
- 14y ago

Fearns Farm Premium 12.5kg Banded Hay Bale Dust Extracted First Cut Timothy & Ryegrass Mix High Fibre Hay for Rabbits Guinea Pigs Horses & Alpacas British Grown Eco-Friendly & Natural
- Price
- £16.65
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 7mo ago

Chicksoft by Bedsoft Chicken Bedding 16KG Premium Low Dust Wheat Straw for Poultry Coops & Brooders Anti-Bacterial & Anti-Viral Treated with Insect Repellent Oils Ideal for Chicks Hens & Ducks
- Price
- £13.91
- Rating
- 4.7/5
- Reviews
- 372
- Age
- 3y ago
Trending
estimated 90-day click momentum
Shorefields Small Compact Meadow Hay Bagged 10kg
- Price
- £17.82
- Rating
- 4.3/5
- Reviews
- 215
- Age
- 6y ago

4kg Pack of 2 Premium Barley Straw Pet Bedding (2kg Each) | Soft Pillow Wad for Rabbits Tortoises & Small Pets | Natural Eco-Friendly and Cosy Bedding for Everyday Pet Comfort.
- Price
- £10.70
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 7mo ago

Tokenhigh Hay Bales for Horses Round Bale Slow Feed Hay Net 5x5 ft Knotless Haynet Feeder for Livestocks Large Hay Net Wrap Around the Hay Bale for Horse Cattle Sheep in Farms and Pastures (Black)
- Price
- £45.56
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

Pillow Wad Large Bio Straw 2kg
- Price
- £6.23
- Rating
- 4.6/5
- Reviews
- 170
- Age
- 5y ago

Warmhm Fake Hay Decorative Hay for Western Cowboy Party Cowboy Decorations Party for Adults Box Prop for Halloween Trunk or Treat Country Western Decorations Photo Booth Props
- Price
- £7.88
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Newest
by launch date
Fearns Farm Premium 12.5kg Banded Hay Bale Dust Extracted First Cut Timothy & Ryegrass Mix High Fibre Hay for Rabbits Guinea Pigs Horses & Alpacas British Grown Eco-Friendly & Natural
- Price
- £16.65
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 7mo ago

4kg Pack of 2 Premium Barley Straw Pet Bedding (2kg Each) | Soft Pillow Wad for Rabbits Tortoises & Small Pets | Natural Eco-Friendly and Cosy Bedding for Everyday Pet Comfort.
- Price
- £10.70
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 7mo ago

Western Cowboy Birthday Party Decorations - 9 Pcs Western Hay Bales Boxes Decor Farm Trunk or Treat Car Hay Bales Wagon Wheel Decoration Kit for Wild West Rodeo Photo Booth Props
- Price
- £16.44
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 1y ago

Tokenhigh Hay Bales for Horses Round Bale Slow Feed Hay Net 5x5 ft Knotless Haynet Feeder for Livestocks Large Hay Net Wrap Around the Hay Bale for Horse Cattle Sheep in Farms and Pastures (Black)
- Price
- £45.56
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

TOYANDONA Miniature Haystack Model 8Pcs Faux Straw Bales for Dollhouse Decoration Farm Scene Craft Accessories 1.18 X 0.79 X 0.79In Realistic Small Hay for Diy Display
- Price
- £8.15
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
39
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 98%
Open market
22%
- Shorefields37%
- Fearns12%
- Fleet Farm10%
- Pillow Wad9%
- Chicksoft6%
- Extra Select6%
Demand
Straw Bale search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 4.0×
Search terms
Top Straw Bale search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hay bale23K/yr
- straw bale12K/yr
- hay bales5K/yr
- wheat straw4K/yr
Reviews and returns
What reviews say buyers love and hate about Straw Bale
We read the reviews and the return reasons for every product selling here.
“looks a small packet”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Straw Bale questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









