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Straw Bale

Fail

Shoppers spend an estimated $27K a year here, so Straw Bale is a Fail.

Flapen Score
48
48 / 100
Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 50
Market size
£27K/yr43K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
60%top-5 click share · 18 brands · 39 sellers

Flapen Score

Straw Bale against its category

The dotted line is the Pet Supplies average. Past it, Straw Bale is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Straw Bale market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Straw Bale 43K times last year and spent an estimated £27K. The top 5 brands take 73% of clicks. Demand peaks in Sep–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
4.5%
Market size, estimated
£27Ka year
Peak month
October4.0× the quietest month
Top search term
hay bale23K searches a year

02 · Price

A sale here is worth £14.16.

Listings sell for £14.16 on average, from £2.40 to £45.56. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £14.16 that is £0 to £1K a year per listing.

Average price
£14.16under the $15 to $100 sweet spot
Price range
£2.40–£45.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #141 within Horses. It carries 355 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
41%
Out of stock, average day
12.0%
Average rank
#141in Horses
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
355per listing
Listings tracked
22

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Straw Bale products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

39

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 98%

Open market

22%

  • Shorefields37%
  • Fearns12%
  • Fleet Farm10%
  • Pillow Wad9%
  • Chicksoft6%
  • Extra Select6%

Demand

Straw Bale search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 4.0×

Search terms

Top Straw Bale search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hay bale23K/yr
  • straw bale12K/yr
  • hay bales5K/yr
  • wheat straw4K/yr

Reviews and returns

What reviews say buyers love and hate about Straw Bale

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“looks a small packet”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Straw Bale questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data