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Stinky Stuff for Dogs Ears

Fail

The top 5 products take 100% of clicks, so Stinky Stuff for Dogs Ears is a Fail.

Flapen Score
38
38 / 100
Ranks 786 of 875 Pet Supplies niches · −12 vs the category median of 50
Market size
£79K/yr57K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
100%top-5 click share · 3 brands · 8 sellers

Flapen Score

Stinky Stuff for Dogs Ears against its category

The dotted line is the Pet Supplies average. Past it, Stinky Stuff for Dogs Ears is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stinky Stuff for Dogs Ears market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stinky Stuff for Dogs Ears 57K times last year and spent an estimated £79K. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
9.4%
Market size, estimated
£79Ka year
Top search term
stinky stuff for dogs ears54K searches a year

02 · Price

A sale here is worth £14.68.

Listings sell for £14.68 on average, from £3.25 to £26.95. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,500 to 2,000 of them. At £14.68 that is £22K to £29K a year per listing.

Average price
£14.68under the $15 to $100 sweet spot
Price range
£3.25–£26.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
1,500–2,000
Revenue per listing a year
£22K–£29K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Health Supplies. It carries 4,011 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#17in Health Supplies
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,011per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Stinky Stuff for Dogs Ears products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£16K£31K£47K£63K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Stinky Stuff76%
  • BUGALUGS19%
  • Vetzyme5%

Reviews and returns

What reviews say buyers love and hate about Stinky Stuff for Dogs Ears

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell30%+0.11

smell is awful very very strong

it was really stinky

The smell is very very unpleasant

Allergies18%−0.17

My dachshund had a reaction to this

Itchy dogs

a bit itchy for him

Value For Money16%−0.09

Otodine is more expensive

Not worth the money

Waste of money

Functionality-Overall5%−0.06

didnt work

Didnt work at all

Breathability3%−0.07

Only problem is now we can smell his vile breath instead

Love

Quality-Overall21%+1.86

Good product, easy to use

Brilliant quality

Excellent product

Ease Of Use18%+1.44

Ease of use

it was relatively easy to do

Easy to use, spreads well

Value For Money14%−0.09

reasonably priced

Good price

Good value for money

Advertised Vs Actual Product12%−0.01

It like expected

Does what it says

Works as it should

Ease Of Cleaning8%−0.01

keep their ears clean

Good for cleaning

Cleaner

Return

0.2% Return rate 6% Fixable by listing

Functionality-Overall29%█▃▂▃▆▂

didnt work

Didnt work at all

Leak-Proof24%▁▃▇█▇▅
Certifications9%▁▅▁█▁▅
Advertised Vs Actual Product6%▁▁█▁▁▆
Ingredients-Overall6%▁█▁▁▁▁

FAQ

Common Stinky Stuff for Dogs Ears questions

Answered from the same tracked data.