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Squirrel Dog Toy

Fail

Shoppers spend only $32K a year here, so Squirrel Dog Toy is a Fail.

Flapen Score
44
44 / 100
Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 50
Market size
£32K/yr33K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
61%top-5 click share · 12 brands · 37 sellers

Flapen Score

Squirrel Dog Toy against its category

The dotted line is the Pet Supplies average. Past it, Squirrel Dog Toy is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squirrel Dog Toy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Squirrel Dog Toy 33K times last year and spent an estimated £32K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
9.3%
Market size, estimated
£32Ka year
Peak month
December7.9× the quietest month
Top search term
squirrel dog toy22K searches a year

02 · Price

A sale here is worth £10.38.

Listings sell for £10.38 on average, from £4.11 to £24.15. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £10.38 that is £1K to £3K a year per listing.

Average price
£10.38under the $15 to $100 sweet spot
Price range
£4.11–£24.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #163 within Toys. It carries 13,357 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#163in Toys
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,357per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Squirrel Dog Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

37

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

16%

  • Petface35%
  • Outward Hound18%
  • ALL FOR PAWS17%
  • TRIXIE6%
  • IFOYO5%
  • Hotype4%
  • Open — no brand owns it (6 brands, 16%)

Demand

Squirrel Dog Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Squirrel Dog Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squirrel dog toy22K/yr
  • dog toy squirrel7K/yr
  • dog squirrel toy4K/yr

Reviews and returns

What reviews say buyers love and hate about Squirrel Dog Toy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability49%−0.33

Small dog tore it apart in less than an hour

Comes Apart Too Easily

Not long lasting

Value For Money8%−0.05

expensive

Waste of money

Stitch/Finish/Polish6%−0.07

Unfortunately its been badly made so theres stuffing coming out inside around the seams as it hasnt been sewn properly

Stitching come away after 2 month

Design-Overall5%−0.07

The squirrel is poorly made

Size-Overall4%+0.33

Not for larger dogs

They are very small

Love

Fun/Entertainment Experience35%+1.99

Good toy

So much entertainment

They are entertaining

Pet Friendly22%

Fun for my dog to play with

The dogs really love this toy

Dogs LOVE it

Size-Overall7%+0.33

good size

Perfect size for their mouths

Small in size, nice and soft, feels robust

Quality-Overall6%0.00

Great quality and this driver must get a promotion,he is fast efficient and polite

Extremely well made

the quality was very good

Durability5%−0.33

Seem durable,.look cute

Still going strong after more than a year

not ripped it

Return

0.5% Return rate 49% Fixable by listing

Size-Overall38%▅▅█▄▃▅

Not for larger dogs

They are very small

Durability17%▁▅▁█▂▁

Small dog tore it apart in less than an hour

Comes Apart Too Easily

Not long lasting

Advertised Vs Actual Product9%█▂▁▁▁▁
Stitch/Finish/Polish8%▆▁▂▆█▁

Unfortunately its been badly made so theres stuffing coming out inside around the seams as it hasnt been sewn properly

Stitching come away after 2 month

Quality-Overall8%▁▃▅▄█▁

Very low quality

Qualty good be better

FAQ

Common Squirrel Dog Toy questions

Answered from the same tracked data.