Sprats Dog Treats

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £306K a year.

Searches, last 12 months

161K

Growth, 90 days vs prior 90

-16.3%

Conversion, latest week

16.5%

Market size, estimated

£306Ka year

Peak month

February1.2× the quietest month

Top search term

sprats56K searches a year

Listings sell for £11.49 on average, from £2.69 to £20.34. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £11.49 that is £23K to £29K a year per listing.

Average price

£11.49under the $15 to $100 sweet spot

Price range

£2.69–£20.34

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

£23K–£29K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #229 within Treats. It carries 1,581 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

90%

Out of stock, average day

13.2%

Average rank

#229in Treats

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,581per listing

Listings tracked

10

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months