How competitive is the Sprats Dog Treats niche on Amazon United Kingdom?

8 brands and 26 sellers compete in Sprats Dog Treats on Amazon United Kingdom. The top 5 Sprats Dog Treats products take 81% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Sprats Dog Treats?

Sprats Dog Treats buyers on Amazon United Kingdom complain most about Size-Overall, Smell, Moist/Dry, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Sprats Dog Treats niche?

Sprats Dog Treats sells for £11.49 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.69–£20.34. The average incumbent carries 1,581 reviews — the moat a new listing must climb.

Sprats Dog Treats

a concentrated shelf (top 5 take 81% of clicks) — Sprats Dog Treats doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Sprats Dog Treats profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sprats Dog Treats is a £306K/yr Amazon United Kingdom market (161K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 48/100.

Sprats Dog Treats: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.3% over the last 90 days and 16.5% of searches end in a purchase.

£306K

revenue / yr

Units sold / yr40K

Search volume / yr-16.3%161K

Conversion rate16.5%

Avg price£11.49

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers8 · 26

Top-5 product click share81%

Open market8%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 10 products

Top Sprats Dog Treats products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hollings Sprats 100g

Price: £2.69
Rating: 4.6/5
Reviews: 5,725
Age: 10y ago

Hollings Sprats Dog Treats Tub 100% Natural with Fresh Fish Air Dried Treats for Dogs Hypoallergenic and Grain Free 500g

Price: £12.21
Rating: 4.6/5
Reviews: 5,725
Age: 5y ago

Supa Paws Premium 500g Fish Sprats for Dog Treats 100% Natural Air Dried Fish Treat for Dog with Omega 3 Hypoallergenic Cat Food Grain Free Pet Treat Low Fat Dog Snacks Suitable for Cat Puppy 0.5 Kg

Price: £9.25
Rating: 3.4/5
Reviews: 77
Age: 3mo ago

Air Dried Sprats for Dogs 100% Natural Fish Dog Training Treats 500g Tub

Price: £10.97
Rating: 4.8/5
Reviews: 37
Age: 4mo ago

SKIPPERS Dried Sprats Dog Treats 250g Air-Dried Omega 3 Grain Free

Price: £8.86
Rating: 4.5/5
Reviews: 121
Age: 3y ago

Newest

by launch date

Supa Paws Premium 500g Fish Sprats for Dog Treats 100% Natural Air Dried Fish Treat for Dog with Omega 3 Hypoallergenic Cat Food Grain Free Pet Treat Low Fat Dog Snacks Suitable for Cat Puppy 0.5 Kg

Price: £9.25
Rating: 3.4/5
Reviews: 77
Age: 3mo ago

Supa Paws Premium 1Kg Fish Sprats for Dog Treats 100% Natural Air Dried Fish Treat for Dog with Omega 3 Hypoallergenic Cat Food Grain Free Pet Treat Low Fat Dog Snacks Suitable for Cat Puppy 1000g

Price: £16.52
Rating: 3.4/5
Reviews: 77
Age: 3mo ago

Air Dried Sprats for Dogs 100% Natural Fish Dog Training Treats 500g Tub

Price: £10.97
Rating: 4.8/5
Reviews: 37
Age: 4mo ago

Pawlicious 1Kg Eco Sprats for Dog Treats & Cat Snacks 100% Natural Air-Dried Fish Treat for Dog Hypoallergenic and Grain Free Raw Pet Food Fish Sprats with Omega 3 Suitable for Cat Kitten and Puppy

Price: £14.31
Rating: 4.2/5
Reviews: 82
Age: 2y ago

Premium Fish Sprats Dog & Cat Treat 2.5L

Price: £13.47
Rating: 4.1/5
Reviews: 121
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Hollings58%
SUPA PAWS15%
Koala Pets6%
SKIPPER'S6%
Bentley's5%
Pets Purest3%
Open — no brand owns it (2 brands, 5%)

Sprats Dog Treats demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume161KCVR16.5%Products10Brands8Top 5 Brands92%OOS Rate13.2%Rating4.3★Reviews1,581Avg BSR#229

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Sprats Dog Treats search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sprats56K/yr -9.4%15.1% conv.
sprats dog treats38K/yr -19.8%17.2% conv.
sprats for dogs19K/yr -21.3%13.4% conv.
dried sprats for dogs17K/yr -20.0%10.6% conv.
sprats for dogs 1kg6K/yr -23.6%11.6% conv.
dog sprats5K/yr -13.0%16.8% conv.
spratts for dogs4K/yr -16.7%20.3% conv.
dried sprats4K/yr -26.6%9.9% conv.
sprats for cats3K/yr -0.4%6.7% conv.
dried sprats for dogs 1kg3K/yr -15.9%8.3% conv.

What reviews say buyers love and hate about Sprats Dog Treats

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Pet Friendly35%

“Great for my dog”

Value For Money17%

“Good value”

Quality-Overall12%

“Good quality product from a trusted company”

Size-Overall8%

“Good size”

Taste-Overall5%

“There is a good amount of treats in the bag”

What buyers complain about

76% of reviews

Size-Overall28%

“Very small”

Smell19%

“Awful chemical smell”

Moist/Dry7%

“Not dried”

Quality-Overall5%

“Not impressed, a complete waste of money and not cheap”

Durability4%

“Went mouldy after a few days”

Common Sprats Dog Treats questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sprats Dog Treats 48/100 on Amazon United Kingdom — Skip it. The niche generates £306K/yr across 10 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -16.3% over the last 90 days.