Sprats Dog Treats

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £306K a year.

Searches, last 12 months

161K

Growth, 90 days vs prior 90

-16.3%

Conversion, latest week

16.5%

Market size, estimated

£306Ka year

Peak month

February1.2× the quietest month

Top search term

sprats56K searches a year

Listings sell for £11.49 on average, from £2.69 to £20.34. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £11.49 that is £23K to £29K a year per listing.

Average price

£11.49under the $15 to $100 sweet spot

Price range

£2.69–£20.34

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

£23K–£29K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #229 within Treats. It carries 1,581 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

90%

Out of stock, average day

13.2%

Average rank

#229in Treats

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,581per listing

Listings tracked

10

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months