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Spot on Flea Treatment for Dogs

Fail

The top 5 brands take 100% of clicks, so Spot on Flea Treatment for Dogs is a Fail.

Flapen Score
46
46 / 100
Ranks 566 of 875 Pet Supplies niches · −4 vs the category median of 50
Market size
£579K/yr338K searches / yr
90-day growth
+16.0%search demand this quarter
Competition
97%top-5 click share · 2 brands · 30 sellers

Flapen Score

Spot on Flea Treatment for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Spot on Flea Treatment for Dogs is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spot on Flea Treatment for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spot on Flea Treatment for Dogs 338K times last year and spent an estimated £579K. All 2 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 14.4% of those searches ended in a purchase.

Shoppers searched for this 338K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £579K a year.

Searches, last 12 months
338K
Growth, 90 days vs prior 90
+16.0%
Conversion, latest week
14.4%
Market size, estimated
£579Ka year
Peak month
July2.3× the quietest month
Top search term
advantage flea treatment for cats205K searches a year

02 · Price

A sale here is worth £11.90.

Listings sell for £11.90 on average, from £5.88 to £18.78. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At £11.90 that is £71K to £95K a year per listing.

Average price
£11.90under the $15 to $100 sweet spot
Price range
£5.88–£18.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
6,000–8,000
Revenue per listing a year
£71K–£95K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Cats. It carries 9,948 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
33%
Out of stock, average day
0.0%
Average rank
#5in Cats
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,948per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Spot on Flea Treatment for Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.

£0£87K£174K£261K£348K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

30

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

97%

Top 20: 100%

Open market

0%

  • Advantage95%
  • FRONTLINE6%

Demand

Spot on Flea Treatment for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.3×

Search terms

Top Spot on Flea Treatment for Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • advantage flea treatment for cats205K/yr
  • advocate flea treatment for cats27K/yr
  • advantage19K/yr
  • advantage flea treatment17K/yr
  • beaphar flea treatment for cats11K/yr
  • advantage for cats8K/yr
  • advantage cat flea treatment7K/yr
  • fiprotec flea treatment for cats7K/yr
  • flea drops6K/yr
  • cat and dog flea treatment5K/yr

Reviews and returns

What reviews say buyers love and hate about Spot on Flea Treatment for Dogs

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Value For Money”
53%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“It doesn't really do it job”
A buyer, on “Functionality-Overall”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Spot on Flea Treatment for Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data