spot on flea treatment for dogs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Market size
Good£579K£579K/yr · 338K searches
Avg price
Okay£11.90avg listing price — sweet spot $15–$100
Growth
Okay+16.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£5.88–£18.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad9,948.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, spot on flea treatment for dogs is a £579K/yr Amazon United Kingdom market (338K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
spot on flea treatment for dogs market data
- Units sold / yr
- 50K–60K
- avg 6,000–8,000/product
- Revenue / yr
- £595K–£714K
- units × avg price
- Conversion rate
- 14.4%
- Avg BSR
- #5
- Page quality
- 0%
- Prime
- 33%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Advantage95%
- FRONTLINE6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.0% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.3×
Top spot on flea treatment for dogs search terms
- advantage flea treatment for cats205K/yr
- advocate flea treatment for cats27K/yr
- advantage19K/yr
- advantage flea treatment17K/yr
- beaphar flea treatment for cats11K/yr
- advantage for cats8K/yr
- advantage cat flea treatment7K/yr
- fiprotec flea treatment for cats7K/yr
- flea drops6K/yr
- cat and dog flea treatment5K/yr
Top spot on flea treatment for dogs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Advantage Spot On Flea Treatment For Large Cats and Rabbits Over 4kg (4 pipettes 80mg) Kills Fleas Within 24 Hours Prevents Further Infestation For Up To Four Weeks in Cats
Advantage£13.844.6★17,594 rev
Advantage Spot On Flea Treatment For Cats Dogs and Rabbits Under 4kg (4 pipettes 40mg) Kills Fleas Within 24 Hours Prevents Further Infestation For Up To Four Weeks in Cats and Dogs
Advantage£13.794.6★17,594 rev
Advantage Spot On Flea Treatment For Large Cats and Rabbits Over 4kg (1 pipette 80mg) Kills Fleas Within 24 Hours Prevents Further Infestation For Up To Four Weeks in Cats
Advantage£5.924.6★2,234 rev
Advantage Spot On Flea Treatment For Cats Dogs and Rabbits Under 4kg (1 pipette 40mg) Kills Fleas Within 24 Hours Prevents Further Infestation For Up To Four Weeks in Cats and Dogs
Advantage£5.884.6★2,234 rev
FRONTLINE Plus Flea & Tick Treatment for Cats and Ferrets - 6 Pipettes
FRONTLINE£18.784.3★13,926 rev
Newest
by launch dateAdvantage Spot On Flea Treatment For Large Cats and Rabbits Over 4kg (1 pipette 80mg) Kills Fleas Within 24 Hours Prevents Further Infestation For Up To Four Weeks in Cats
Advantage£5.922,234 rev
Advantage Spot On Flea Treatment For Cats Dogs and Rabbits Under 4kg (1 pipette 40mg) Kills Fleas Within 24 Hours Prevents Further Infestation For Up To Four Weeks in Cats and Dogs
Advantage£5.882,234 rev
FRONTLINE Plus Flea & Tick Treatment for Cats and Ferrets - 6 Pipettes
FRONTLINE£18.7813,926 rev
FRONTLINE Plus Flea & Tick Treatment for Cats and Ferrets - 3 Pipettes
FRONTLINE£13.166,108 rev
Advantage Spot On Flea Treatment For Large Cats and Rabbits Over 4kg (4 pipettes 80mg) Kills Fleas Within 24 Hours Prevents Further Infestation For Up To Four Weeks in Cats
Advantage£13.8417,594 rev
Trending
90-day click momentumFRONTLINE Plus Flea & Tick Treatment for Cats and Ferrets - 3 Pipettes
FRONTLINE£13.164.2★
Advantage Spot On Flea Treatment For Large Cats and Rabbits Over 4kg (4 pipettes 80mg) Kills Fleas Within 24 Hours Prevents Further Infestation For Up To Four Weeks in Cats
Advantage£13.844.6★
Advantage Spot On Flea Treatment For Large Cats and Rabbits Over 4kg (1 pipette 80mg) Kills Fleas Within 24 Hours Prevents Further Infestation For Up To Four Weeks in Cats
Advantage£5.924.6★
FRONTLINE Plus Flea & Tick Treatment for Cats and Ferrets - 6 Pipettes
FRONTLINE£18.784.3★
Advantage Spot On Flea Treatment For Cats Dogs and Rabbits Under 4kg (1 pipette 40mg) Kills Fleas Within 24 Hours Prevents Further Infestation For Up To Four Weeks in Cats and Dogs
Advantage£5.884.6★
What buyers say about spot on flea treatment for dogs
What buyers praise and complain about, mined from review topics.What buyers love
“Fair price”
“Excellent product”
“Does what it says”
“Easy to use”
“no fur loss no irritation”
“They keep our cats free from the usual pests that can be associated with cats”
“The constant scratching was gone”
“Neutral smell”
“highly effective”
“Worked over night no more flees”
What buyers complain about
“It doesn't really do it job”
“My cat is irritated”
“Very dissapointed as it is not cheap at all”
“Vet told me not enough active ingredient”
“Not to use”
“Not worked smells bad”
“I have feeling that fleas become even more after this”
“I took her to the vets who said it was a bad case of fleas”
“has since died”
“Overall not about a quality product”
Common questions
- Is spot on flea treatment for dogs profitable to sell on Amazon United Kingdom?
- The niche generates £579K/yr across 6 tracked products. 90-day search growth is +16.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the spot on flea treatment for dogs niche?
- 2 brands and 30 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in spot on flea treatment for dogs?
- Top complaints mined from reviews: Functionality-Overall, Allergies, Value For Money. The return rate is 0.0%.
- When does demand for spot on flea treatment for dogs peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.3× the quietest.
- What does it cost to enter the spot on flea treatment for dogs niche?
- Listings span £5.88–£18.78; the average listing price is £11.90 (sweet spot $15–$100). The average incumbent carries 9,948 reviews — the moat a new listing must climb.