Snuffle Mat for Dogs
MaybeAn estimated 0.9% of orders come back. But prices span $6.59–$15.44, mostly outside the sweet spot, so Snuffle Mat for Dogs is a Maybe.
- Flapen Score
- 52 / 100Top 38% of 875 Pet Supplies niches · +2 vs the category median of 5052
- Market size
- £234K/yr468K searches / yr
- 90-day growth
- -11.1%search demand this quarter
- Competition
- 53%top-5 click share · 20 brands · 27 sellers
Flapen Score
Snuffle Mat for Dogs against its category
The dotted line is the Pet Supplies average. Past it, Snuffle Mat for Dogs is stronger. Inside it, weaker.
Market
The Snuffle Mat for Dogs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Snuffle Mat for Dogs 468K times last year and spent an estimated £234K. The top 5 brands take 69% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 468K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £234K a year.
- Searches, last 12 months
- 468K
- Growth, 90 days vs prior 90
- -11.1%
- Conversion, latest week
- 5.2%
- Market size, estimated
- £234Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- snuffle mat for dogs249K searches a year
02 · Price
A sale here is worth £9.64.
Listings sell for £9.64 on average, from £6.59 to £15.44. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £9.64 that is £7K to £10K a year per listing.
- Average price
- £9.64under the $15 to $100 sweet spot
- Price range
- £6.59–£15.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Feeding & Watering Supplies. It carries 899 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #100in Feeding & Watering Supplies
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 899per listing
- Listings tracked
- 29
04 · Newcomers
0 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Snuffle Mat for Dogs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vivifying Snuffle Mat for Dogs 66cmx42cm Interactive Feeding Game for Boredom and Mental Stimulation Dog Feeding Mat Encourages Natural Foraging Skills and Slow Eating
- Price
- £11.11
- Rating
- 4.2/5
- Reviews
- 2,476
- Age
- 4y ago
OSDUE Snuffle Mat for Dogs Dog Snuffle Mat Pet Slow Feeding Mat Encourages Natural Foraging Skills Slow Eating Smell Training Stress Relief Puzzle Training Toy for Large Medium Puppies-39 * 39CM
- Price
- £9.81
- Rating
- 4.3/5
- Reviews
- 850
- Age
- 1y ago
Vivifying Snuffle Mat for Dogs Durable Dog Snuffle Mat Washable Interactive Game Toy Mat for Large Dog and Puppies (Blue&Green)
- Price
- £8.22
- Rating
- 4.2/5
- Reviews
- 1,190
- Age
- 4y ago
DXPETA Snuffle Mat for Dogs Dog Snuffle Mat for Mental Stimulation Interactive Feeding Game for Puppies Slow Feeder Mat with Non-Slip Base 35 x 35 cm
- Price
- £9.08
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 1y ago
IOKHEIRA Snuffle Mat - Interactive Dog Feeding Game & Smell Training Toy for Large Medium & Small Dogs
- Price
- £12.20
- Rating
- 4.4/5
- Reviews
- 323
- Age
- 3y ago
Trending
estimated 90-day click momentum
ToqoGeri Snuffle Mat for Dogs Encourage Pets to Use Their Natural Foraging Skills and Slow Feed Relieve Boredom Interactive Dog Toys Suitable for Small Medium Large Dog and Cat
- Price
- £7.09
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 5mo ago
Befurglor Snuffle Mat for Dogs 60x60CM Interactive Feeding Game Pet Slow Feeding Mat Encourages Smell Training Stress Relief Puzzle Training Toy for Large Medium Puppies(Grey)
- Price
- £10.72
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
OSDUE Snuffle Mat for Dogs Dog Snuffle Mat Pet Slow Feeding Mat Encourages Natural Foraging Skills Slow Eating Smell Training Stress Relief Puzzle Training Toy for Large Medium Puppies-39 * 39CM
- Price
- £9.54
- Rating
- 4.3/5
- Reviews
- 850
- Age
- 9mo ago
OSDUE Snuffle Mat for Dogs Dog Snuffle Mat Pet Slow Feeding Mat Encourages Natural Foraging Skills Slow Eating Smell Training Stress Relief Interactive Feeding Toy for Large Medium Puppies
- Price
- £9.96
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 10mo ago
PET ARENA Adjustable Snuffle Mat Puzzle Feeder Toy for Dogs
- Price
- £9.76
- Rating
- 4.2/5
- Reviews
- 7,549
- Age
- 4y ago
Newest
by launch dateToqoGeri Snuffle Mat for Dogs Encourage Pets to Use Their Natural Foraging Skills and Slow Feed Relieve Boredom Interactive Dog Toys Suitable for Small Medium Large Dog and Cat
- Price
- £7.09
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 5mo ago
Befurglor Snuffle Mat for Dogs 60x60CM Interactive Feeding Game Pet Slow Feeding Mat Encourages Smell Training Stress Relief Puzzle Training Toy for Large Medium Puppies(Grey)
- Price
- £10.72
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
AMFUN Snuffle Mat For Dogs Reusable Washable Educational Toy for Dogs Encourages Slow-Eating and Foraging Skills for Large Dogs And Puppies - Blue 48×48cm
- Price
- £6.73
- Rating
- 4.1/5
- Reviews
- 103
- Age
- 8mo ago
Banlangen Snuffle Mat for Dogs - Christmas Interactive Toys with Slow Feeder Mental Stimulation Sniff Game for Anxiety Relief & Boredom Enrichment Feeding Mat for Small Medium Puppies (Green)
- Price
- £12.81
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 9mo ago
OSDUE Snuffle Mat for Dogs Dog Snuffle Mat Pet Slow Feeding Mat Encourages Natural Foraging Skills Slow Eating Smell Training Stress Relief Puzzle Training Toy for Large Medium Puppies-39 * 39CM
- Price
- £9.54
- Rating
- 4.3/5
- Reviews
- 850
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
27
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 90%
Open market
28%
- OSDUE29%
- Vivifying25%
- DXPETA6%
- IOKHEIRA5%
- PET ARENA4%
- YEAKOO3%
Demand
Snuffle Mat for Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Snuffle Mat for Dogs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- snuffle mat for dogs249K/yr
- snuffle mat77K/yr
- dog snuffle mat51K/yr
- snuffle mat for puppies22K/yr
- puppy snuffle mat12K/yr
- dog snuffle mat large7K/yr
- sniff mat for dogs9K/yr
- large snuffle mat for dogs7K/yr
- snuffle mats for dogs6K/yr
- puppy snuffle mat from 8 weeks old4K/yr
Reviews and returns
What reviews say buyers love and hate about Snuffle Mat for Dogs
We read the reviews and the return reasons for every product selling here.
“not fit for purpose”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Snuffle Mat for Dogs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data