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Small Tennis Balls for Dogs

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $60K a year here, so Small Tennis Balls for Dogs is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 875 Pet Supplies niches · +9 vs the category median of 50
Market size
£60K/yr73K searches / yr
90-day growth
+22.9%search demand this quarter
Competition
52%top-5 click share · 19 brands · 60 sellers

Flapen Score

Small Tennis Balls for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Small Tennis Balls for Dogs is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Tennis Balls for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Tennis Balls for Dogs 73K times last year and spent an estimated £60K. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+22.9%
Conversion, latest week
8.4%
Market size, estimated
£60Ka year
Peak month
December1.9× the quietest month
Top search term
small tennis balls for dogs17K searches a year

02 · Price

A sale here is worth £9.78.

Listings sell for £9.78 on average, from £3.48 to £64.08. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.78 that is £2K to £5K a year per listing.

Average price
£9.78under the $15 to $100 sweet spot
Price range
£3.48–£64.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #132 within Toys. It carries 8,761 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
78%
Out of stock, average day
6.0%
Average rank
#132in Toys
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,761per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Small Tennis Balls for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

60

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

33%

  • Petface21%
  • ANCKNE15%
  • Chuckit!9%
  • Vermont8%
  • Meown8%
  • Rosewood7%

Demand

Small Tennis Balls for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Small Tennis Balls for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small tennis balls for dogs17K/yr
  • small dog balls17K/yr
  • mini tennis balls10K/yr
  • small dog ball7K/yr
  • small balls for dogs7K/yr
  • mini tennis balls for small dogs8K/yr
  • small tennis balls4K/yr
  • dog balls small4K/yr

Reviews and returns

What reviews say buyers love and hate about Small Tennis Balls for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability24%−0.11

didn't last

Not durable

Not durable at all

Quality-Overall21%−0.10

Cheap quality

Poor quality with the first one I got out of packet being split along the seam

Poor quality

Size-Overall18%−0.02

These are small balls

Small dog balls

too small

Value For Money4%+0.85

They're a little expensive for what they are

Pricey for what they are-

Waste of money

Strength3%−0.01

not as good or resilient as proper tennis balls

Not strong my dog bit it first time used

Not very strong balls

Love

Pet Friendly18%

My dog love it

Happy dog

Great for my little dog

Value For Money14%+0.85

Good price

Great value for money

Good value for money

Durability13%−0.11

Durable balls

Good durability

My daughters dog loves these balls they are so durable

Quality-Overall13%−0.10

Good quality tennis balls bought for my dog

Quality ball

Excellent product

Size-Overall12%−0.02

Perfect size

the perfect size for her

Ideal for small dogs

Return

0.4% Return rate 92% Fixable by listing

Size-Overall89%█████▇

These are small balls

Small dog balls

too small

Quality-Overall3%▃▃▃▂▆█

Cheap quality

Poor quality with the first one I got out of packet being split along the seam

Poor quality

Advertised Vs Actual Product2%▄█▇▅█▄

false advertisement

Inaccurate description

Not matching the photo

Durability1%█▃▂▂▄▂

didn't last

Not durable

Not durable at all

Hard Feel1%█▃▃▄▂▂

all hard

Pretty Tough

it's harder with type of ball

FAQ

Common Small Tennis Balls for Dogs questions

Answered from the same tracked data.