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Slow Feeder Dog Bowl

Fail

Demand is soft, at -17.3% this quarter, so Slow Feeder Dog Bowl is a Fail.

Flapen Score
39
39 / 100
Ranks 768 of 875 Pet Supplies niches · −11 vs the category median of 50
Market size
£233K/yr619K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
73%top-5 click share · 12 brands · 17 sellers

Flapen Score

Slow Feeder Dog Bowl against its category

The dotted line is the Pet Supplies average. Past it, Slow Feeder Dog Bowl is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slow Feeder Dog Bowl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Slow Feeder Dog Bowl 619K times last year and spent an estimated £233K. The top 5 brands take 80% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 619K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £233K a year.

Searches, last 12 months
619K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
4.6%
Market size, estimated
£233Ka year
Peak month
January1.4× the quietest month
Top search term
slow feeder dog bowl280K searches a year

02 · Price

A sale here is worth £8.12.

Listings sell for £8.12 on average, from £4.33 to £20.37. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £8.12 that is £10K to £12K a year per listing.

Average price
£8.12under the $15 to $100 sweet spot
Price range
£4.33–£20.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£12K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #47 within Feeding & Watering Supplies. It carries 11,847 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#47in Feeding & Watering Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,847per listing
Listings tracked
14

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Slow Feeder Dog Bowl products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£35K£70K£105K£140K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

17

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

16%

  • MateeyLife44%
  • Junhonsion16%
  • YINEYA10%
  • Decyam5%
  • Lesipee4%
  • LOS ANDES4%
  • Open — no brand owns it (6 brands, 16%)

Demand

Slow Feeder Dog Bowl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Slow Feeder Dog Bowl search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • slow feeder dog bowl280K/yr
  • dog slow feeder bowl61K/yr
  • slow feeder40K/yr
  • dog bowl slow feeder29K/yr
  • dog slow feeder24K/yr
  • large slow feeder dog bowl22K/yr
  • puppy slow feeder bowl20K/yr
  • slow feeder dog bowl large16K/yr
  • slow feeding dog bowl17K/yr
  • slow feeder bowl12K/yr

Reviews and returns

What reviews say buyers love and hate about Slow Feeder Dog Bowl

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Too Deep for My Small Cockapoo”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Slow Feeder Dog Bowl questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data