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Slippery Elm for Dogs

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $43K a year here, so Slippery Elm for Dogs is a Maybe.

Flapen Score
54
54 / 100
Top 31% of 875 Pet Supplies niches · +4 vs the category median of 50
Market size
£43K/yr32K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
33%top-5 click share · 15 brands · 49 sellers

Flapen Score

Slippery Elm for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Slippery Elm for Dogs is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slippery Elm for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Slippery Elm for Dogs 32K times last year and spent an estimated £43K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
9.5%
Market size, estimated
£43Ka year
Peak month
October2.1× the quietest month
Top search term
dorwest14K searches a year

02 · Price

A sale here is worth £14.24.

Listings sell for £14.24 on average, from £4.24 to £31.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.24 that is £0 to £1K a year per listing.

Average price
£14.24under the $15 to $100 sweet spot
Price range
£4.24–£31.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #65 within Cats. It carries 1,184 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#65in Cats
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,184per listing
Listings tracked
45

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Slippery Elm for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£851£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

49

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

33%

Top 20: 78%

Open market

10%

  • DORWEST HERBS72%
  • RESCUE6%
  • Coco & Poco4%
  • Jeweeio3%
  • Pernimon3%
  • Canine Life Co.2%
  • Open — no brand owns it (9 brands, 10%)

Demand

Slippery Elm for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Slippery Elm for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dorwest14K/yr
  • calming drops for dogs7K/yr
  • dorwest herbs4K/yr
  • dog calming drops6K/yr

Reviews and returns

What reviews say buyers love and hate about Slippery Elm for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall30%−0.40

didn't work for my dogs

Doesn't work On some dogs

Didnt work

Smell13%−0.06

Doesn't smell

because of the off putting smell

stinks

Value For Money9%+0.61

so it is quite expensive

Not the cheapest

Waste of money

Size-Overall6%−0.04

Made dog very loose

theses tablets are quite big

The tablets are small

Quality-Overall4%+0.59

Complete rubbish

Not good quality

Rubbish

Love

Soothing/Teething28%+1.86

Great to calm your dog

A very good calmer

Very Calming

Quality-Overall20%+0.59

Performance of product

Excellent product

Good quality

Value For Money12%+0.61

Worth every penny

Good price too

Excellent value for money

Pet Friendly9%

Absolutely brilliant stuff 👍 my dog seems to have a new lease of life

Happy dog, happy owner

Dogs are liking it

Ease Of Use6%+0.15

Easy to use

Its easy to add into a routine

the pump makes it easy to use

Return

0.1% Return rate 17% Fixable by listing

Functionality-Overall50%█▄▁▁██

didn't work for my dogs

Doesn't work On some dogs

Didnt work

Leak-Proof33%▁█▁▁▁▁
Advertised Vs Actual Product8%▁▁█▁▁▁
Size-Overall8%

Made dog very loose

theses tablets are quite big

The tablets are small

FAQ

Common Slippery Elm for Dogs questions

Answered from the same tracked data.