Slippery Elm for Dogs
MaybeReturns run at only 0.1% of orders. But shoppers spend only $43K a year here, so Slippery Elm for Dogs is a Maybe.
- Flapen Score
- 54 / 100Top 31% of 875 Pet Supplies niches · +4 vs the category median of 5054
- Market size
- £43K/yr32K searches / yr
- 90-day growth
- -13.6%search demand this quarter
- Competition
- 33%top-5 click share · 15 brands · 49 sellers
Flapen Score
Slippery Elm for Dogs against its category
The dotted line is the Pet Supplies average. Past it, Slippery Elm for Dogs is stronger. Inside it, weaker.
Market
The Slippery Elm for Dogs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Slippery Elm for Dogs 32K times last year and spent an estimated £43K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
9.5% of searches ended in a purchase last week.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- -13.6%
- Conversion, latest week
- 9.5%
- Market size, estimated
- £43Ka year
- Peak month
- October2.1× the quietest month
- Top search term
- dorwest14K searches a year
02 · Price
A sale here is worth £14.24.
Listings sell for £14.24 on average, from £4.24 to £31.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.24 that is £0 to £1K a year per listing.
- Average price
- £14.24under the $15 to $100 sweet spot
- Price range
- £4.24–£31.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #65 within Cats. It carries 1,184 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 6.0%
- Average rank
- #65in Cats
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,184per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Slippery Elm for Dogs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dorwest Herbs Probiotic Plus for Dogs 100 Capsules Pre Pro and Postbiotic with Daily Microbiome Support for Optimal Gut Health
- Price
- £16.57
- Rating
- 4.8/5
- Reviews
- 92
- Age
- 1y ago

Dorwest Herbs MoveWellia Joint Care Supplement for Dogs and Cats - 100 Tablets - Natural Dog Supplements for Joint Discomfort with Boswellia Chondroitin Glucosamine and Celery Seed
- Price
- £16.36
- Rating
- 4.5/5
- Reviews
- 122
- Age
- 3y ago

DORWEST HERBS Scullcap & Valerian Calming Tablets for Dogs and Cats 200 Tablets Natural Dog Calming Supplements for Stress and Anxiety Relief Sugar-Free Non-Drowsy Light Yellow Tablet 14DOR017
- Price
- £16.31
- Rating
- 4.2/5
- Reviews
- 1,431
- Age
- 18y ago

Dorwest Tree Barks Powder for Dogs and Cats 100g Slippery Elm Powder Soothes Digestion & Upset Tummies Eases Discomfort Natural Formula
- Price
- £12.40
- Rating
- 4.5/5
- Reviews
- 2,346
- Age
- 17y ago

Dorwest Valerian Compound for Dogs and Cats 30ml Quick acting Dog Calming Liquid Drops - Valerian for Dogs Non-Drowsy
- Price
- £10.38
- Rating
- 4.1/5
- Reviews
- 1,986
- Age
- 15y ago
Trending
90-day click momentum
Jeweeio CatsDogs Melatonin Calming Drops (60ml)
- Price
- £6.76
- Rating
- 4.5/5
- Reviews
- 3
- Age
- 3mo ago

Pernimon Calming Oil for Dogs Calming Drops for Dog Anxiety Relief & Sleep Support for Thunderstorms Separation Stress Fireworks & Travel-Chicken Flavour (60ml)
- Price
- £12.82
- Rating
- 3.6/5
- Reviews
- 13
- Age
- 4mo ago

DORWEST HERBS Keepers Mix 500g Herbal Health Supplement for Dogs and Cats Natural Herbs Vitamins and Minerals for Healthier Happier Pets
- Price
- £23.48
- Rating
- 4.7/5
- Reviews
- 627
- Age
- 15y ago

Dorwest Herbs Probiotic Plus for Dogs 100 Capsules Pre Pro and Postbiotic with Daily Microbiome Support for Optimal Gut Health
- Price
- £16.57
- Rating
- 4.8/5
- Reviews
- 92
- Age
- 1y ago

Rescue Pet Calming Dropper 10ml for Dogs & Cats Natural Flower Essences Separation Fireworks Travel Thunder Loud Noises Calming for Dogs Cats & Other Pets
- Price
- £7.68
- Rating
- 4.0/5
- Reviews
- 850
- Age
- 2y ago
Newest
by launch date
Jeweeio CatsDogs Melatonin Calming Drops (60ml)
- Price
- £6.76
- Rating
- 4.5/5
- Reviews
- 3
- Age
- 3mo ago

Pernimon Calming Oil for Dogs Calming Drops for Dog Anxiety Relief & Sleep Support for Thunderstorms Separation Stress Fireworks & Travel-Chicken Flavour (60ml)
- Price
- £12.82
- Rating
- 3.6/5
- Reviews
- 13
- Age
- 4mo ago

Dorwest Herbs Probiotic Plus for Dogs 100 Capsules Pre Pro and Postbiotic with Daily Microbiome Support for Optimal Gut Health
- Price
- £16.57
- Rating
- 4.8/5
- Reviews
- 92
- Age
- 1y ago

CocoPoco Oil for Dogs Cats - Made In UK - Oil for Dog -100% Natural Dog Calming Drops Calming Drops For Dogs - Omega 3 6 9
- Price
- £6.48
- Rating
- 4.3/5
- Reviews
- 327
- Age
- 1y ago

Rescue Pet Dropper | Calming Drops for Dogs Cats & Pets | Bach Original Flower Essences | 20ml | Pet-Friendly Support for Stress Travel Fireworks & Separation Anxiety
- Price
- £10.43
- Rating
- 4.3/5
- Reviews
- 821
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
15 falling
Sellers
49
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
33%
Top 20: 78%
Open market
10%
- DORWEST HERBS72%
- RESCUE6%
- Coco & Poco4%
- Jeweeio3%
- Pernimon3%
- Canine Life Co.2%
- Open — no brand owns it (9 brands, 10%)
Demand
Slippery Elm for Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.1×
Search terms
Top Slippery Elm for Dogs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dorwest14K/yr
- calming drops for dogs7K/yr
- dorwest herbs4K/yr
- dog calming drops6K/yr
Reviews and returns
What reviews say buyers love and hate about Slippery Elm for Dogs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
didn't work for my dogs
Doesn't work On some dogs
Didnt work
Doesn't smell
because of the off putting smell
stinks
so it is quite expensive
Not the cheapest
Waste of money
Made dog very loose
theses tablets are quite big
The tablets are small
Complete rubbish
Not good quality
Rubbish
Love
Great to calm your dog
A very good calmer
Very Calming
Performance of product
Excellent product
Good quality
Worth every penny
Good price too
Excellent value for money
Absolutely brilliant stuff 👍 my dog seems to have a new lease of life
Happy dog, happy owner
Dogs are liking it
Easy to use
Its easy to add into a routine
the pump makes it easy to use
Return
0.1% Return rate 17% Fixable by listing
didn't work for my dogs
Doesn't work On some dogs
Didnt work
Made dog very loose
theses tablets are quite big
The tablets are small
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Slippery Elm for Dogs questions
Answered from the same tracked data.









