Slip Lead for Dogs
FailDemand is soft, at -22.1% this quarter, so Slip Lead for Dogs is a Fail.
- Flapen Score
- 43 / 100Ranks 664 of 875 Pet Supplies niches · −7 vs the category median of 5043
- Market size
- £182K/yr477K searches / yr
- 90-day growth
- -22.1%search demand this quarter
- Competition
- 65%top-5 click share · 13 brands · 31 sellers
Flapen Score
Slip Lead for Dogs against its category
The dotted line is the Pet Supplies average. Past it, Slip Lead for Dogs is stronger. Inside it, weaker.
Market
The Slip Lead for Dogs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Slip Lead for Dogs 477K times last year and spent an estimated £182K. The top 5 brands take 76% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
4.2% of searches ended in a purchase last week.
Shoppers searched for this 477K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £182K a year.
- Searches, last 12 months
- 477K
- Growth, 90 days vs prior 90
- -22.1%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £182Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- slip lead for dogs179K searches a year
02 · Price
A sale here is worth £9.02.
Listings sell for £9.02 on average, from £1.71 to £17.92. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £9.02 that is £11K to £14K a year per listing.
- Average price
- £9.02under the $15 to $100 sweet spot
- Price range
- £1.71–£17.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £11K–£14K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Collars, Harnesses & Leads. It carries 1,816 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #43in Collars, Harnesses & Leads
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,816per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Slip Lead for Dogs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fida Slip Lead for Dogs 1.8M/6FT Anti Pull Dog Leads for 20-50kg Green
- Price
- £10.01
- Rating
- 4.4/5
- Reviews
- 4,071
- Age
- 5y ago
Dog & Field Signature Slip Lead for Dogs Black. 1.25m Lightweight Slip Leash with Sliding Rubber Stopper for Training - No Collar or Harness Needed (Black)
- Price
- £6.61
- Rating
- 4.4/5
- Reviews
- 412
- Age
- 2y ago
Dog Slip Lead Extremely Durable Strong Dog Training Leash Rope 150 cm Long Adjustable Pet Lead Leash For Small Medium Dogs (10-80 lbs)
- Price
- £5.05
- Rating
- 4.4/5
- Reviews
- 5,856
- Age
- 9y ago
TagME Slip Lead for Dogs No Pull Training Lead 1.8m Reflective Dog Lead with Padded Handle & Anti-Choke Stopper S/M/L for Small Medium Large Dogs
- Price
- £7.89
- Rating
- 4.4/5
- Reviews
- 11,558
- Age
- 6y ago
Kdsvakd Slip Lead for Dogs 1.2M/1.5M/1.8M No Pull Training Leash with Double Comfortable Handles and Collar Attachment Highly Reflective Strong Puppy Rope Leads for Small Medium Dog
- Price
- £6.71
- Rating
- 4.0/5
- Reviews
- 191
- Age
- 1y ago
Trending
90-day click momentum
Barpre Slip Lead for Dogs | 1.3m x 6mm Strong Dog Training Leads | Secure Sliding Rubber Stopper | No Collar Needed (Black)
- Price
- £1.71
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 11mo ago
HowGo Slip Lead Dog Leash 2 Spring-loaded Slide Stopper (Black 3.6FT)
- Price
- £12.71
- Rating
- 4.3/5
- Reviews
- 1,210
- Age
- 2y ago
Dog & Field Deluxe Gundog Slip Lead - Green. Super Soft Braided Nylon Slip Lead For Dogs With Rubber Stopper Easy To Slip On No Collar Or Harness Needed.
- Price
- £9.89
- Rating
- 4.3/5
- Reviews
- 2,060
- Age
- 11y ago
Dog & Field Pro Trialler Slip Lead for Dogs Blue 1.2m / 4ft Rope Slip Lead with Push Button Stopper Easy Slip-On Dog Training Lead No Collar or Harness Needed (Lime Green)
- Price
- £11.19
- Rating
- 4.4/5
- Reviews
- 497
- Age
- 9y ago
BullyBillows Anti-Pull Anti-Choking Training Dog Lead | 1.2m Active Light Dog Lead Designed With Graded Materials | Suitable For Strong Dogs | Suitable For All dog Breeds | Khaki
- Price
- £17.92
- Rating
- 4.4/5
- Reviews
- 578
- Age
- 3y ago
Newest
by launch dateBarpre Slip Lead for Dogs | 1.3m x 6mm Strong Dog Training Leads | Secure Sliding Rubber Stopper | No Collar Needed (Black)
- Price
- £1.71
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 11mo ago
Kdsvakd Slip Lead for Dogs 1.2M/1.5M/1.8M No Pull Training Leash with Double Comfortable Handles and Collar Attachment Highly Reflective Strong Puppy Rope Leads for Small Medium Dog
- Price
- £6.71
- Rating
- 4.0/5
- Reviews
- 191
- Age
- 1y ago
WOLMIK Dog Slip Lead - Durable Strong Training Leash 150 cm Long Adjustable Pet Lead No Collar or Harness Needed for Small Dogs
- Price
- £3.30
- Rating
- 3.7/5
- Reviews
- 269
- Age
- 1y ago
Slip Lead for Dogs Leash with Comfy Handle Adjustable Collar Anti-Pull
- Price
- £7.37
- Rating
- 3.9/5
- Reviews
- 182
- Age
- 1y ago
Dog & Field Signature Slip Lead for Dogs Black. 1.25m Lightweight Slip Leash with Sliding Rubber Stopper for Training - No Collar or Harness Needed (Black)
- Price
- £6.61
- Rating
- 4.4/5
- Reviews
- 412
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
31
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
18%
- Fida28%
- Dog & Field23%
- Zhichengbosi10%
- TagME8%
- Kdsvakd7%
- WOLMIK6%
- Open — no brand owns it (7 brands, 18%)
Demand
Slip Lead for Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Slip Lead for Dogs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- slip lead for dogs179K/yr
- slip lead99K/yr
- dog slip lead57K/yr
- slip leads for large dogs20K/yr
- dog slip leads14K/yr
- slip leads for medium dogs15K/yr
- slip leads11K/yr
- slip lead for small dogs11K/yr
- puppy slip lead8K/yr
- long slip leads for dogs6K/yr
Reviews and returns
What reviews say buyers love and hate about Slip Lead for Dogs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
Rubbish quality
When it arrived I thought it was of lower quality
was falling apart
Didnt last
Broke within a week
Barely get hand through loop
Doesn't hold in place
The slip doesn't hold in place very well
Not a fit product
but quite short
The lead is short
On the basis the product was thin and abrasive, I refused to use it in the figure of 8 around my boys snout
very thin
Thinner than I expected
Love
Good Quality
Lead is of good quality
It is well made
Value for money
Good value for money
Good value
Exactly what I wanted
It does the job its meant to do
works exactly as you would expect
Great slip lead initially
Strong against pulling
Great little slip leads for my whippets
comfortable to hold
The handle is incredibly comfortable
A comfortable to use
Return
1.7% Return rate 39% Fixable by listing
Not a fit product
but quite short
The lead is short
Had to cut the lead off my dog because it was completely stuck around her neck
not for a pulling dog
Slip lead
On the basis the product was thin and abrasive, I refused to use it in the figure of 8 around my boys snout
very thin
Thinner than I expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Slip Lead for Dogs questions
Answered from the same tracked data.