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Slicker Dog Brush

soft demand (-10.5% this quarter) — Slicker Dog Brush doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 22Growth 20Conversion 73Competition 59Returns 97Price range 43Avg price 24Brand share 53Review moat 23Quality gap 42
This niche Category average

Is Slicker Dog Brush profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Slicker Dog Brush is a £86K/yr Amazon United Kingdom market (150K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 46/100.

Slicker Dog Brush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.5% over the last 90 days and 6.8% of searches end in a purchase.

£86K

revenue / yr

Units sold / yr10K
Search volume / yr-10.5%150K
Conversion rate6.8%
Avg price£8.48

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers17 · 43
Top-5 product click share49%
Open market27%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement64%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews7,347

Top Slicker Dog Brush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£7K£10K£14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

43

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

49%

Top 20: 94%

Open market

19%

  • pecute28%
  • GROOM PROFESSIONAL17%
  • Rosewood11%
  • The Doodle Brush9%
  • Vinabo8%
  • Petface8%

Slicker Dog Brush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume150KCVR6.8%Products28Brands17Top 5 Brands73%OOS Rate3.2%Rating4.5★Reviews7,347Avg BSR#34
4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Slicker Dog Brush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • slicker brush48K/yr
  • slicker dog brush56K/yr
  • slicker brush for dog grooming11K/yr
  • dog slicker brush16K/yr
  • slicker brush for dogs6K/yr
  • dog slicker brushes for grooming4K/yr
  • dog brush slicker3K/yr
  • slicker brush dog7K/yr

What reviews say buyers love and hate about Slicker Dog Brush

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Hair Removal19%

removes tonnes of hair

Ease Of Use12%

EASY TO USE

Value For Money11%

Good value

Quality-Overall11%

Excellent product Excellent Seller would recommend

Ease Of Cleaning7%

Great self cleaner

What buyers complain about

66% of reviews
Value For Money15%

It's a waste of money

Quality-Overall10%

A low quality yet expensive disappointment

Size-Overall10%

Larger than expected

Functionality-Overall7%

Doesnt work

Durability6%

easily broke

Slicker Dog Brush return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

39%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
28%
2Functionality-Overall
25%
3Advertised Vs Actual Product
6%
4Suitability Short Hair
6%
5Quality-Overall
6%

Common Slicker Dog Brush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Slicker Dog Brush 46/100 on Amazon United Kingdom — Skip it. The niche generates £86K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -10.5% over the last 90 days.
Search demand for Slicker Dog Brush on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.