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Slicker Dog Brush

Fail

Demand is soft, at -10.5% this quarter, so Slicker Dog Brush is a Fail.

Flapen Score
46
46 / 100
Ranks 566 of 875 Pet Supplies niches · −4 vs the category median of 50
Market size
£86K/yr150K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
49%top-5 click share · 17 brands · 43 sellers

Flapen Score

Slicker Dog Brush against its category

The dotted line is the Pet Supplies average. Past it, Slicker Dog Brush is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slicker Dog Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Slicker Dog Brush 150K times last year and spent an estimated £86K. The top 5 brands take 73% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
6.8%
Market size, estimated
£86Ka year
Peak month
February1.4× the quietest month
Top search term
slicker brush48K searches a year

02 · Price

A sale here is worth £8.48.

Listings sell for £8.48 on average, from £3.21 to £23.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.48 that is £2K to £4K a year per listing.

Average price
£8.48under the $15 to $100 sweet spot
Price range
£3.21–£23.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #34 within Cats. It carries 7,347 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
96%
Out of stock, average day
3.2%
Average rank
#34in Cats
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,347per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Slicker Dog Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

43

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

49%

Top 20: 94%

Open market

19%

  • pecute28%
  • GROOM PROFESSIONAL17%
  • Rosewood11%
  • The Doodle Brush9%
  • Vinabo8%
  • Petface8%

Demand

Slicker Dog Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Slicker Dog Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slicker brush48K/yr
  • slicker dog brush56K/yr
  • slicker brush for dog grooming11K/yr
  • dog slicker brush16K/yr
  • slicker brush for dogs6K/yr
  • dog slicker brushes for grooming4K/yr
  • dog brush slicker3K/yr
  • slicker brush dog7K/yr

Reviews and returns

What reviews say buyers love and hate about Slicker Dog Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%−0.04

It's a waste of money

Not the cheapest

Not worth it

Quality-Overall10%−0.02

A low quality yet expensive disappointment

Poor Quality

Absolute garbage

Size-Overall10%−0.04

Larger than expected

Not suited for small dogs

a bit small

Functionality-Overall7%−0.07

Doesnt work

Did absolutely nothing

Didnt work for my dog

Durability6%−0.06

easily broke

It broke pretty much instantly

Broke after a few weeks

Love

Hair Removal19%+1.82

removes tonnes of hair

Makes grooming easier

Does exactly what it promises to remove dog hair

Ease Of Use12%+0.98

EASY TO USE

easy to hold

easiest tool i have used

Value For Money11%−0.04

Good value

Worth every penny

Good value for money

Quality-Overall11%−0.02

Excellent product Excellent Seller would recommend

Its well made

Excellent product

Ease Of Cleaning7%+0.47

Great self cleaner

It has a nice release button to get it clean

Easy to clean

Return

0.6% Return rate 39% Fixable by listing

Size-Overall28%▇█▇▆▇▇

Larger than expected

Not suited for small dogs

a bit small

Functionality-Overall25%▇█▆██▆

Doesnt work

Did absolutely nothing

Didnt work for my dog

Advertised Vs Actual Product6%█▄▃▆▂▇
Suitability Short Hair6%▁█▃▇█▇

Doesnt work for short hair cats

would definitely not recommend for short hair cats

Rubbish on cocker spaniel hair

Quality-Overall6%█▄▇▆▅▆

A low quality yet expensive disappointment

Poor Quality

Absolute garbage

FAQ

Common Slicker Dog Brush questions

Answered from the same tracked data.