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Sisal Rope

Fail

Shoppers spend an estimated $52K a year here, so Sisal Rope is a Fail.

Flapen Score
48
48 / 100
Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 50
Market size
£52K/yr72K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
59%top-5 click share · 16 brands · 23 sellers

Flapen Score

Sisal Rope against its category

The dotted line is the Pet Supplies average. Past it, Sisal Rope is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sisal Rope market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sisal Rope 72K times last year and spent an estimated £52K. The top 5 brands take 66% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
7.5%
Market size, estimated
£52Ka year
Peak month
April1.4× the quietest month
Top search term
sisal rope27K searches a year

02 · Price

A sale here is worth £9.60.

Listings sell for £9.60 on average, from £5.28 to £24.95. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.60 that is £960 to £2K a year per listing.

Average price
£9.60under the $15 to $100 sweet spot
Price range
£5.28–£24.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£960–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #1,260 within Cats. It carries 667 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#1,260in Cats
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
667per listing
Listings tracked
21

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Sisal Rope products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

23

Est. top-5 brand share

66%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 99%

Open market

28%

  • SGAVAHSG20%
  • Eidoct18%
  • Parain13%
  • Torven7%
  • ASelected7%
  • SANNIX6%

Demand

Sisal Rope search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Sisal Rope search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sisal rope27K/yr
  • cat rope11K/yr
  • sisal rope cat scratching post9K/yr
  • rope for cat scratching post5K/yr
  • sisal5K/yr
  • cat scratching rope3K/yr
  • scratch post rope3K/yr
  • sisal rope cat tree2K/yr
  • sisal rope for cat scratcher9K/yr

Reviews and returns

What reviews say buyers love and hate about Sisal Rope

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Smell”
0.8%of orders come back
“has a slight chemical smell”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Sisal Rope questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data