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Sisal Rope

Fail

Shoppers spend only $52K a year here, so Sisal Rope is a Fail.

Flapen Score
48
48 / 100
Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 50
Market size
£52K/yr72K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
59%top-5 click share · 16 brands · 23 sellers

Flapen Score

Sisal Rope against its category

The dotted line is the Pet Supplies average. Past it, Sisal Rope is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sisal Rope market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sisal Rope 72K times last year and spent an estimated £52K. The top 5 brands take 66% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
7.5%
Market size, estimated
£52Ka year
Peak month
April1.4× the quietest month
Top search term
sisal rope27K searches a year

02 · Price

A sale here is worth £9.60.

Listings sell for £9.60 on average, from £5.28 to £24.95. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.60 that is £960 to £2K a year per listing.

Average price
£9.60under the $15 to $100 sweet spot
Price range
£5.28–£24.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£960–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #1,260 within Cats. It carries 667 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#1,260in Cats
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
667per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Sisal Rope products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

23

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

28%

  • SGAVAHSG20%
  • Eidoct18%
  • Parain13%
  • Torven7%
  • ASelected7%
  • SANNIX6%

Demand

Sisal Rope search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Sisal Rope search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sisal rope27K/yr
  • cat rope11K/yr
  • sisal rope cat scratching post9K/yr
  • rope for cat scratching post5K/yr
  • sisal5K/yr
  • cat scratching rope3K/yr
  • scratch post rope3K/yr
  • sisal rope cat tree2K/yr
  • sisal rope for cat scratcher9K/yr

Reviews and returns

What reviews say buyers love and hate about Sisal Rope

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell21%−0.10

has a slight chemical smell

Very strong chemical smell

It has a certain hempy smell

Thickness12%+1.08

It is much thicker than I anticipated

Great for cat trees as thicker than the normal stuff that doesn't last long

Scratch Resistance9%+1.43

Super scratching sisal

Quality-Overall9%−0.06

It's not the best quality

Pretty poor

Strength9%−0.09

Not the strongest

Love

Quality-Overall24%−0.06

good quality and easy to handle

Good quality rope to replace on cat tree

Excellent quality

Scratch Resistance18%+1.43

Great for cat scratcher

Worked well to re-do our cat tree scratching posts

Excellent replacement for much used scratching post

Advertised Vs Actual Product10%−0.03

Does the job

Item as described

Works as it should

Value For Money10%+1.08

Good price

Value for money

Great value

Ease Of Use8%−0.05

Easy to use

Easy to apply

it is really easy to work with

Return

0.8% Return rate 48% Fixable by listing

Size-Overall33%▆▅▄▆▄█

which felt a lot less than 33ft

Thickness15%▁▁█▁▃▅

It is much thicker than I anticipated

Great for cat trees as thicker than the normal stuff that doesn't last long

Quality-Overall11%█▄▄▆▁▁

It's not the best quality

Pretty poor

Thin9%▁▁▄█▄▂
Color6%▁█▁▁▇▇

FAQ

Common Sisal Rope questions

Answered from the same tracked data.