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Sinking Pellets Fish Food

Maybe

An estimated 0.0% of orders come back. But shoppers spend an estimated $57K a year here, so Sinking Pellets Fish Food is a Maybe.

Flapen Score
57
57 / 100
Top 21% of 875 Pet Supplies niches · +7 vs the category median of 50
Market size
£57K/yr31K searches / yr
90-day growth
+69.8%search demand this quarter
Competition
54%top-5 click share · 12 brands · 44 sellers

Flapen Score

Sinking Pellets Fish Food against its category

The dotted line is the Pet Supplies average. Past it, Sinking Pellets Fish Food is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sinking Pellets Fish Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sinking Pellets Fish Food 31K times last year and spent an estimated £57K. The top 5 brands take 86% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 15.3% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved +69.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+69.8%
Conversion, latest week
15.3%
Market size, estimated
£57Ka year
Peak month
June3.4× the quietest month
Top search term
sturgeon food13K searches a year

02 · Price

A sale here is worth £11.81.

Listings sell for £11.81 on average, from £2.50 to £43.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.81 that is £1K to £3K a year per listing.

Average price
£11.81under the $15 to $100 sweet spot
Price range
£2.50–£43.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #121 within Fish & Aquatic Pets. It carries 563 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
87%
Out of stock, average day
0.4%
Average rank
#121in Fish & Aquatic Pets
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
563per listing
Listings tracked
31

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 98 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
98 months

Products

Top Sinking Pellets Fish Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

44

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 88%

Open market

10%

  • HERONS50%
  • Supa15%
  • Pettex8%
  • Pond Friend8%
  • King British5%
  • Tetra4%
  • Open — no brand owns it (6 brands, 10%)

Demand

Sinking Pellets Fish Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.4×

Search terms

Top Sinking Pellets Fish Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sturgeon food13K/yr
  • sinking fish pellets9K/yr
  • sturgeon pellets3K/yr
  • sinking fish food3K/yr
  • sinking pellets fish food3K/yr

Reviews and returns

What reviews say buyers love and hate about Sinking Pellets Fish Food

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“recently they have been much smaller”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Sinking Pellets Fish Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data