Silica Cat Litter
MaybeReturns run at only 0.1% of orders. But demand is soft, at -7.2% this quarter, so Silica Cat Litter is a Maybe.
- Flapen Score
- 51 / 100Top 44% of 875 Pet Supplies niches · +1 vs the category median of 5051
- Market size
- £162K/yr175K searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 62%top-5 click share · 11 brands · 58 sellers
Flapen Score
Silica Cat Litter against its category
The dotted line is the Pet Supplies average. Past it, Silica Cat Litter is stronger. Inside it, weaker.
Market
The Silica Cat Litter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Silica Cat Litter 175K times last year and spent an estimated £162K. The top 5 brands take 82% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
7.8% of searches ended in a purchase last week.
Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.
- Searches, last 12 months
- 175K
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 7.8%
- Market size, estimated
- £162Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- silica cat litter59K searches a year
02 · Price
A sale here is worth £11.87.
Listings sell for £11.87 on average, from £4.80 to £33.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £11.87 that is £6K to £9K a year per listing.
- Average price
- £11.87under the $15 to $100 sweet spot
- Price range
- £4.80–£33.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #80 within Cats. It carries 2,767 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 89%
- Out of stock, average day
- 4.9%
- Average rank
- #80in Cats
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,767per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Silica Cat Litter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pettex Silica Cat Litter Granules 7.6L clear
- Price
- £10.04
- Rating
- 4.4/5
- Reviews
- 2,966
- Age
- 16y ago

Natural Silica Cat Litter Crystals Cat Kitten Litter 7.6L | Pure Gel Crystal | Ultra Absorbent | Effective Odour Control | No Dust | Ultra Hygienic | Biodegradable
- Price
- £10.82
- Rating
- 4.2/5
- Reviews
- 410
- Age
- 2y ago

Fur & Bone 3.8L Silica Cat Litter - Non-Clumping Cat Litter Crystals - Ultra Absorbent Fast-Drying & Low-Dust Odor Control Crystal Granules Easy to Clean for Housetraining Cats and Kittens
- Price
- £7.50
- Rating
- 4.1/5
- Reviews
- 179
- Age
- 1y ago

Nobleza - Silica Cat Litter Diamond Gel kitten Litter 3.8L Absorbent Comfortable Biodegradable
- Price
- £9.86
- Rating
- 4.0/5
- Reviews
- 1,502
- Age
- 6y ago

PrimaCat - Hygienic Apple Scented Cat Litter Long Lasting Clay 10L (8.7kg)- Amazon Exclusive
- Price
- £8.27
- Rating
- 4.1/5
- Reviews
- 138
- Age
- 2y ago
Trending
90-day click momentum
Litter Sense Health Monitoring Cat Litter Colour-Changing Silica Crystal Litter with Early Health Indicator | Powerful Odour Control Low Dust Long-Lasting & Non-Clumping Crystals for Cats
- Price
- £19.01
- Rating
- 3.9/5
- Reviews
- 28
- Age
- 2mo ago

Nobleza Silica Cat Litter Crystals 3.8L Lemon Scented Silicone Gel Litter
- Price
- £8.38
- Rating
- 3.9/5
- Reviews
- 14
- Age
- 7mo ago

PrimaCat - Hygienic Unscented Cat Litter Long Lasting Clay 10L (8.7kg)- Amazon Exclusive
- Price
- £8.32
- Rating
- 4.2/5
- Reviews
- 132
- Age
- 2y ago

PrimaCat - Hygienic Apple Scented Cat Litter Long Lasting Clay 10L (8.7kg)- Amazon Exclusive
- Price
- £8.27
- Rating
- 4.1/5
- Reviews
- 138
- Age
- 2y ago

FabFinds Cat Litter Antibacterial Silica Gel Non-clumping Long Lasting Odour Control Dust Free Cat Litter 5L (2 Pack Lavender)
- Price
- £15.78
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 4y ago
Newest
by launch date
Litter Sense Health Monitoring Cat Litter Colour-Changing Silica Crystal Litter with Early Health Indicator | Powerful Odour Control Low Dust Long-Lasting & Non-Clumping Crystals for Cats
- Price
- £19.01
- Rating
- 3.9/5
- Reviews
- 28
- Age
- 2mo ago

Nobleza Silica Cat Litter Crystals 3.8L Lemon Scented Silicone Gel Litter
- Price
- £8.38
- Rating
- 3.9/5
- Reviews
- 14
- Age
- 7mo ago

PrimaCat - Hygienic Lavender Scented Cat Litter Long Lasting Clay 5L (4kg)- Amazon Exclusive
- Price
- £5.07
- Rating
- 4.2/5
- Reviews
- 294
- Age
- 11mo ago

Fur & Bone 3.8L Silica Cat Litter - Non-Clumping Cat Litter Crystals - Ultra Absorbent Fast-Drying & Low-Dust Odor Control Crystal Granules Easy to Clean for Housetraining Cats and Kittens
- Price
- £7.50
- Rating
- 4.1/5
- Reviews
- 179
- Age
- 1y ago

Fur & Bone 7.6L Silica Cat Litter - Non-Clumping Cat Litter Crystals - Ultra Absorbent Fast-Drying & Low-Dust Odor Control Crystal Granules Easy to Clean for Housetraining Cats and Kittens
- Price
- £10.38
- Rating
- 4.1/5
- Reviews
- 179
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
58
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
14%
- Pettex27%
- Vivo Technologies22%
- PrimaCat13%
- Fur & Bone10%
- Nobleza9%
- Croci4%
- Open — no brand owns it (5 brands, 14%)
Demand
Silica Cat Litter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8×
Search terms
Top Silica Cat Litter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- silica cat litter59K/yr
- crystal cat litter28K/yr
- cat litter crystals22K/yr
- silicone cat litter16K/yr
- cat litter silica13K/yr
- silica gel cat litter11K/yr
- cat litter silica gel crystals6K/yr
- silica cat litter crystals7K/yr
- crystal litter4K/yr
- gel cat litter5K/yr
Reviews and returns
What reviews say buyers love and hate about Silica Cat Litter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The smell is weird
smells really bad
its definitely an off scent
though this might seem a bit expensive
A bit pricey
overpriced
this does not even last a week let alone a month
Does not last 1 month
Definitely doesnt last as long as it says
The bag itself is fairly small
the particles are very small
The bag is on the small side
it was so hard to scrub it off
this definitely is more messy
just makes it a lot harder to clean
Love
Good fragrance
No nasty odours
nice fresh smell
Good value for money
worth every penny
Good price
is easy to clean up
It is straightforward to clean
Easy to clean
Good quality litter
top quality cat litter
Good Quality
Easy to use
Bag is easy to pour
The bag is easily opened
Return
0.1% Return rate 41% Fixable by listing
The bag itself is fairly small
the particles are very small
The bag is on the small side
The smell is weird
smells really bad
its definitely an off scent
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silica Cat Litter questions
Answered from the same tracked data.









