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Silica Cat Litter

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -7.2% this quarter, so Silica Cat Litter is a Maybe.

Flapen Score
51
51 / 100
Top 44% of 875 Pet Supplies niches · +1 vs the category median of 50
Market size
£162K/yr175K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
62%top-5 click share · 11 brands · 58 sellers

Flapen Score

Silica Cat Litter against its category

The dotted line is the Pet Supplies average. Past it, Silica Cat Litter is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silica Cat Litter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silica Cat Litter 175K times last year and spent an estimated £162K. The top 5 brands take 82% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
7.8%
Market size, estimated
£162Ka year
Peak month
January1.8× the quietest month
Top search term
silica cat litter59K searches a year

02 · Price

A sale here is worth £11.87.

Listings sell for £11.87 on average, from £4.80 to £33.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £11.87 that is £6K to £9K a year per listing.

Average price
£11.87under the $15 to $100 sweet spot
Price range
£4.80–£33.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #80 within Cats. It carries 2,767 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
89%
Out of stock, average day
4.9%
Average rank
#80in Cats
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,767per listing
Listings tracked
19

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
65 months

Products

Top Silica Cat Litter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£49K£65K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

58

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

14%

  • Pettex27%
  • Vivo Technologies22%
  • PrimaCat13%
  • Fur & Bone10%
  • Nobleza9%
  • Croci4%
  • Open — no brand owns it (5 brands, 14%)

Demand

Silica Cat Litter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Silica Cat Litter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • silica cat litter59K/yr
  • crystal cat litter28K/yr
  • cat litter crystals22K/yr
  • silicone cat litter16K/yr
  • cat litter silica13K/yr
  • silica gel cat litter11K/yr
  • cat litter silica gel crystals6K/yr
  • silica cat litter crystals7K/yr
  • crystal litter4K/yr
  • gel cat litter5K/yr

Reviews and returns

What reviews say buyers love and hate about Silica Cat Litter

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Smell”
18%of negative reviews mention “Smell”
0.1%of orders come back
“The smell is weird”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Silica Cat Litter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data