Skip to content

Silica Cat Litter

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -7.2% this quarter, so Silica Cat Litter is a Maybe.

Flapen Score
51
51 / 100
Top 44% of 875 Pet Supplies niches · +1 vs the category median of 50
Market size
£162K/yr175K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
62%top-5 click share · 11 brands · 58 sellers

Flapen Score

Silica Cat Litter against its category

The dotted line is the Pet Supplies average. Past it, Silica Cat Litter is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silica Cat Litter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silica Cat Litter 175K times last year and spent an estimated £162K. The top 5 brands take 82% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
7.8%
Market size, estimated
£162Ka year
Peak month
January1.8× the quietest month
Top search term
silica cat litter59K searches a year

02 · Price

A sale here is worth £11.87.

Listings sell for £11.87 on average, from £4.80 to £33.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £11.87 that is £6K to £9K a year per listing.

Average price
£11.87under the $15 to $100 sweet spot
Price range
£4.80–£33.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #80 within Cats. It carries 2,767 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
89%
Out of stock, average day
4.9%
Average rank
#80in Cats
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,767per listing
Listings tracked
19

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
65 months

Products

Top Silica Cat Litter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£49K£65K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

58

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

14%

  • Pettex27%
  • Vivo Technologies22%
  • PrimaCat13%
  • Fur & Bone10%
  • Nobleza9%
  • Croci4%
  • Open — no brand owns it (5 brands, 14%)

Demand

Silica Cat Litter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Silica Cat Litter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silica cat litter59K/yr
  • crystal cat litter28K/yr
  • cat litter crystals22K/yr
  • silicone cat litter16K/yr
  • cat litter silica13K/yr
  • silica gel cat litter11K/yr
  • cat litter silica gel crystals6K/yr
  • silica cat litter crystals7K/yr
  • crystal litter4K/yr
  • gel cat litter5K/yr

Reviews and returns

What reviews say buyers love and hate about Silica Cat Litter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell18%+0.40

The smell is weird

smells really bad

its definitely an off scent

Value For Money17%+1.16

though this might seem a bit expensive

A bit pricey

overpriced

Durability9%−0.13

this does not even last a week let alone a month

Does not last 1 month

Definitely doesnt last as long as it says

Size-Overall5%−0.02

The bag itself is fairly small

the particles are very small

The bag is on the small side

Ease Of Cleaning4%+1.64

it was so hard to scrub it off

this definitely is more messy

just makes it a lot harder to clean

Love

Smell27%+0.40

Good fragrance

No nasty odours

nice fresh smell

Value For Money12%+1.16

Good value for money

worth every penny

Good price

Ease Of Cleaning12%+1.64

is easy to clean up

It is straightforward to clean

Easy to clean

Quality-Overall6%+0.28

Good quality litter

top quality cat litter

Good Quality

Ease Of Use5%+0.27

Easy to use

Bag is easy to pour

The bag is easily opened

Return

0.1% Return rate 41% Fixable by listing

Leak-Proof21%▁▆█▆▅▁
Size-Overall19%█▃▂▁▄▁

The bag itself is fairly small

the particles are very small

The bag is on the small side

Advertised Vs Actual Product17%▁▄▂▁▁█
Smell6%▁▁▃▁▁█

The smell is weird

smells really bad

its definitely an off scent

Contamination6%▁▁█▁▁▁

FAQ

Common Silica Cat Litter questions

Answered from the same tracked data.