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Shrimp Food

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -19.2% this quarter, so Shrimp Food is a Maybe.

Flapen Score
54
54 / 100
Top 31% of 875 Pet Supplies niches · +4 vs the category median of 50
Market size
£183K/yr262K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
41%top-5 click share · 15 brands · 31 sellers

Flapen Score

Shrimp Food against its category

The dotted line is the Pet Supplies average. Past it, Shrimp Food is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shrimp Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shrimp Food 262K times last year and spent an estimated £183K. The top 5 brands take 85% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £183K a year.

Searches, last 12 months
262K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
4.7%
Market size, estimated
£183Ka year
Top search term
shrimp food54K searches a year

02 · Price

A sale here is worth £14.91.

Listings sell for £14.91 on average, from £2.82 to £34.87. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £14.91 that is £1K to £4K a year per listing.

Average price
£14.91under the $15 to $100 sweet spot
Price range
£2.82–£34.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

51% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #239 within Fish & Aquatic Pets. It carries 432 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
62%
Out of stock, average day
5.8%
Average rank
#239in Fish & Aquatic Pets
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
432per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Shrimp Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

31

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

41%

Top 20: 84%

Open market

11%

  • Forest Aquatics27%
  • CU AQUATICS24%
  • Generic23%
  • Pet Friend8%
  • Ultra Fresh4%
  • FishScience3%
  • Open — no brand owns it (9 brands, 11%)

Demand

Shrimp Food search demand

Weekly searches over the year. Pick a range.

5K3KSpike '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26Jul '26

Search terms

Top Shrimp Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shrimp food54K/yr
  • live fish54K/yr
  • live shrimp28K/yr
  • cherry shrimp live17K/yr
  • live shrimp for aquarium18K/yr
  • live tropical fish11K/yr
  • shrimp lollies9K/yr
  • neocaridina shrimp live7K/yr
  • shrimp sticks7K/yr
  • live fish for sale9K/yr

Reviews and returns

What reviews say buyers love and hate about Shrimp Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money26%−0.08

but overpriced

It seems expensive

Pricey

Size-Overall17%−0.04

They are too tiny shrimps received today

Its only a small pack

Too small

Durability14%−0.14

Shrimps all dead withing a week

All dead after two days

Died

Quality-Overall10%+2.19

Poor quality

Not impressed as not that cheap for what they are

these are low quality

Stale/Rotten/Spoiled6%−0.06

Just dust

RUBBISH

Rubbish

Love

Quality-Overall31%+2.19

Absolutely brilliant care abd quality

But overall the quality of the shrimp is great

Fantastic quality

Color20%+0.80

Lovely colours

Colours are vibrant

Amazing colours

Value For Money17%−0.08

Good value for money

reasonable price

Good for the price

Pet Friendly13%

my shrimps love this

My shrimp love it

Fish love it

Taste-Overall3%+0.21

Good shrimp food

they all come out to get a taste

overall it has been a good staple food

Return

0.0% Return rate 0% Fixable by listing

Durability75%▁▁▁█▁▅

Shrimps all dead withing a week

All dead after two days

Died

Value For Money25%▁▁▁▁▁█

but overpriced

It seems expensive

Pricey

FAQ

Common Shrimp Food questions

Answered from the same tracked data.