shrimp food
Worth a lookShows low returns (0.0%), but soft demand (-19.2% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great432.11avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.91avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good£2.82–£34.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£183K£183K/yr · 262K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, shrimp food is a £183K/yr Amazon United Kingdom market (262K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
shrimp food market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £149K–£186K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #239
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 51%
- Out of stock
- 5.8%
- Avg brand age
- 51 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
31
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
41%
Top 20: 84%
Open market
11%
- Forest Aquatics27%
- CU AQUATICS24%
- Generic23%
- Pet Friend8%
- Ultra Fresh4%
- FishScience3%
- Open — no brand owns it (9 brands, 11%)
Demand
Weekly Amazon search volume, last 23 weeks — -19.2% search growth over the last 90 days.Top shrimp food search terms
- shrimp food54K/yr
- live fish54K/yr
- live shrimp28K/yr
- cherry shrimp live17K/yr
- live shrimp for aquarium18K/yr
- live tropical fish11K/yr
- shrimp lollies9K/yr
- neocaridina shrimp live7K/yr
- shrimp sticks7K/yr
- live fish for sale9K/yr
Top shrimp food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CU AQUATICS Bloody Mary vs Blue Diamond Live Shrimp Combo 50/50 Algae Eater Tropical Fresh Water Live Fish
CU AQUATICS£24.904.4★114 rev
Mixed Shrimp Food Lollies for Cherry Shrimp & All Bottom Dwellers (5 x Mixed)
Forest Aquatics£2.994.1★306 rev
Pet Friend Shrimp Food Spirulina Algae Based Granule Cherry Shrimp Diet 40g For Neocaridina & Caridina Species With Carotenoids To Intensify Natural Colour Pigments
Pet Friend£5.614.9★42 rev
10x Assorted high Grade Tropical Freshwater Live Shrimp
Generic£30.064.2★80 rev
CU AQUATICS Live Shrimp Mix - Red Blue Black Cherry Yellow | Freshwater Algae Eaters for Aquariums (10)
CU AQUATICS£34.634.1★400 rev
Newest
by launch date
10 x Skittle Shrimp Shade of Cherry Red Blue Velvet/Dream & Yellow Fire Live Shrimp Neocaridina Freshwater Aquarium
Generic£29.9315 rev
Discount Aquatics 10x LIVE RAINBOW SHRIMP ASSORTED COLORS Freshwater Aquarium Neocaridina Heteropoda Live Breeding Colony 1.5cm
Generic£28.9810 rev
Pet Friend Shrimp Food Spirulina Algae Based Granule Cherry Shrimp Diet 40g For Neocaridina & Caridina Species With Carotenoids To Intensify Natural Colour Pigments
Pet Friend£5.6142 rev
Discount Aquatics 10x Live Rili Shrimp Assorted Colors Freshwater Aquarium Neocaridina Heteropoda Live Breeding Colony 1.5cm
Generic£29.5329 rev
Forest Aquatics Daily Shrimp Food 20g
Forest Aquatics£3.0068 rev
Trending
90-day click momentum
20 purebred assorted guppy fry
Generic£29.954.2★
CU AQUATICS 10 x Live Shrimp Blue | Red | Yellow | Black | Cherry Tropical Fresh Water Algae Eater Live Fish
CU AQUATICS£34.834.4★
10 x Skittle Shrimp Shade of Cherry Red Blue Velvet/Dream & Yellow Fire Live Shrimp Neocaridina Freshwater Aquarium
Generic£29.934.0★
Pet Friend Shrimp Food Spirulina Algae Based Granule Cherry Shrimp Diet 40g For Neocaridina & Caridina Species With Carotenoids To Intensify Natural Colour Pigments
Pet Friend£5.614.9★
Mixed Shrimp Food Lollies for Cherry Shrimp & All Bottom Dwellers (10 x Mixed)
Forest Aquatics£4.654.1★
What buyers say about shrimp food
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely brilliant care abd quality”
“Lovely colours”
“Good value for money”
“my shrimps love this”
“Good shrimp food”
“Easy to use”
“As expected”
“Item does what it says very strong”
“last okay doesn't break up as easy as I thought it would”
“Fast and all made it ok”
What buyers complain about
“but overpriced”
“They are too tiny shrimps received today”
“Shrimps all dead withing a week”
“Poor quality”
“Just dust”
“Not all blue”
“Very slow to hatch”
“Ignore the instructions”
“they just fall off the stick”
“After 3 day Not working att all just brown staff and nothing else”
Top return reasons
Common questions
- Is shrimp food profitable to sell on Amazon United Kingdom?
- The niche generates £183K/yr across 37 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the shrimp food niche?
- 15 brands and 31 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in shrimp food?
- Top complaints mined from reviews: Value For Money, Size-Overall, Durability. The return rate is 0.0%.
- What does it cost to enter the shrimp food niche?
- Listings span £2.82–£34.87; the average listing price is £14.91 (sweet spot $15–$100). The average incumbent carries 432 reviews — the moat a new listing must climb.