How competitive is the Shrimp Food niche on Amazon United Kingdom?

15 brands and 31 sellers compete in Shrimp Food on Amazon United Kingdom. The top 5 Shrimp Food products take 41% of clicks and its top 5 brands hold 85% of demand.

What does it cost to enter the Shrimp Food niche?

Shrimp Food sells for £14.91 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.82–£34.87. The average incumbent carries 432 reviews — the moat a new listing must climb.

Shrimp Food

Shrimp Food shows low returns (0.0%), but soft demand (-19.2% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Shrimp Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Shrimp Food is a £183K/yr Amazon United Kingdom market (262K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 54/100.

Shrimp Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -19.2% over the last 90 days and 4.7% of searches end in a purchase.

£183K

revenue / yr

Units sold / yr13K

Search volume / yr-19.2%262K

Conversion rate4.7%

Avg price£14.91

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers15 · 31

Top-5 product click share41%

Open market15%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 37 products

Top Shrimp Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

CU AQUATICS Bloody Mary vs Blue Diamond Live Shrimp Combo 50/50 Algae Eater Tropical Fresh Water Live Fish

Price: £24.90
Rating: 4.4/5
Reviews: 114
Age: 2y ago

Mixed Shrimp Food Lollies for Cherry Shrimp & All Bottom Dwellers (5 x Mixed)

Price: £2.99
Rating: 4.1/5
Reviews: 306
Age: 2y ago

Pet Friend Shrimp Food Spirulina Algae Based Granule Cherry Shrimp Diet 40g For Neocaridina & Caridina Species With Carotenoids To Intensify Natural Colour Pigments

Price: £5.61
Rating: 4.9/5
Reviews: 42
Age: 8mo ago

10x Assorted high Grade Tropical Freshwater Live Shrimp

Price: £30.06
Rating: 4.2/5
Reviews: 80
Age: 1y ago

CU AQUATICS Live Shrimp Mix - Red Blue Black Cherry Yellow | Freshwater Algae Eaters for Aquariums (10)

Price: £34.63
Rating: 4.1/5
Reviews: 400
Age: 4y ago

Newest

by launch date

10 x Skittle Shrimp Shade of Cherry Red Blue Velvet/Dream & Yellow Fire Live Shrimp Neocaridina Freshwater Aquarium

Price: £29.93
Rating: 4.0/5
Reviews: 15
Age: 5mo ago

Discount Aquatics 10x LIVE RAINBOW SHRIMP ASSORTED COLORS Freshwater Aquarium Neocaridina Heteropoda Live Breeding Colony 1.5cm

Price: £28.98
Rating: 3.9/5
Reviews: 10
Age: 7mo ago

Pet Friend Shrimp Food Spirulina Algae Based Granule Cherry Shrimp Diet 40g For Neocaridina & Caridina Species With Carotenoids To Intensify Natural Colour Pigments

Price: £5.61
Rating: 4.9/5
Reviews: 42
Age: 8mo ago

Discount Aquatics 10x Live Rili Shrimp Assorted Colors Freshwater Aquarium Neocaridina Heteropoda Live Breeding Colony 1.5cm

Price: £29.53
Rating: 3.9/5
Reviews: 29
Age: 10mo ago

Forest Aquatics Daily Shrimp Food 20g

Price: £3.00
Rating: 4.6/5
Reviews: 68
Age: 10mo ago

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

41%

Top 20: 84%

Open market

11%

Forest Aquatics27%
CU AQUATICS24%
Generic23%
Pet Friend8%
Ultra Fresh4%
FishScience3%
Open — no brand owns it (9 brands, 11%)

Shrimp Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume262KCVR4.7%Products37Brands15Top 5 Brands85%OOS Rate5.8%Rating4.4★Reviews432Avg BSR#239

Top Shrimp Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

shrimp food54K/yr -13.9%10.9% conv.
live fish54K/yr -13.0%0.2% conv.
live shrimp28K/yr -27.8%0.9% conv.
cherry shrimp live17K/yr -21.4%1.2% conv.
live shrimp for aquarium18K/yr -34.4%1.1% conv.
live tropical fish11K/yr -27.1%0.2% conv.
shrimp lollies9K/yr -25.0%11.2% conv.
neocaridina shrimp live7K/yr +19.9%1.2% conv.
shrimp sticks7K/yr -6.4%12.5% conv.
live fish for sale9K/yr +0.6%0.0% conv.

What reviews say buyers love and hate about Shrimp Food

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Quality-Overall31%

“Absolutely brilliant care abd quality”

Color20%

“Lovely colours”

Value For Money17%

“Good value for money”

Pet Friendly13%

“my shrimps love this”

Taste-Overall3%

“Good shrimp food”

What buyers complain about

87% of reviews

Value For Money26%

“but overpriced”

Size-Overall17%

“They are too tiny shrimps received today”

Durability14%

“Shrimps all dead withing a week”

Quality-Overall10%

“Poor quality”

Stale/Rotten/Spoiled6%

“Just dust”

Shrimp Food return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Durability

75%

2Value For Money

25%

Common Shrimp Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shrimp Food 54/100 on Amazon United Kingdom — Worth a look. The niche generates £183K/yr across 37 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -19.2% over the last 90 days.

Shrimp Food buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 0.0%.