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Seriously Good Kitten Food

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 96% of clicks, so Seriously Good Kitten Food is a Maybe.

Flapen Score
61
61 / 100
Top 10% of 875 Pet Supplies niches · +11 vs the category median of 50
Market size
£197K/yr158K searches / yr
90-day growth
+18.4%search demand this quarter
Competition
35%top-5 click share · 9 brands · 96 sellers

Flapen Score

Seriously Good Kitten Food against its category

The dotted line is the Pet Supplies average. Past it, Seriously Good Kitten Food is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seriously Good Kitten Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Seriously Good Kitten Food 158K times last year and spent an estimated £197K. The top 5 brands take 96% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £197K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
+18.4%
Conversion, latest week
9.5%
Market size, estimated
£197Ka year
Top search term
scrumbles wet cat food45K searches a year

02 · Price

A sale here is worth £13.13.

Listings sell for £13.13 on average, from £1.18 to £28.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £13.13 that is £3K to £7K a year per listing.

Average price
£13.13under the $15 to $100 sweet spot
Price range
£1.18–£28.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #57 within Cats. It carries 682 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
97%
Out of stock, average day
0.4%
Average rank
#57in Cats
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
682per listing
Listings tracked
35

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
54 months

Products

Top Seriously Good Kitten Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

96

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

35%

Top 20: 85%

Open market

2%

  • Scrumbles50%
  • Applaws29%
  • Lily's Kitchen14%
  • HILIFE2%
  • Natures Menu2%
  • Catit1%
  • Open — no brand owns it (3 brands, 2%)

Demand

Seriously Good Kitten Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 11 of 12 months tracked

Search terms

Top Seriously Good Kitten Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scrumbles wet cat food45K/yr
  • applaws kitten wet food30K/yr
  • kitten pate12K/yr
  • seriously good kitten food19K/yr
  • scrumbles cat food wet10K/yr
  • applaws kitten13K/yr
  • lilys kitchen kitten food wet9K/yr
  • lilys kitchen kitten6K/yr
  • lilys kitchen kitten food5K/yr
  • applaws kitten food5K/yr

Reviews and returns

What reviews say buyers love and hate about Seriously Good Kitten Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money16%−0.04

Overall, not the best for the price

So for the price I would have expected it to be

Not the cheapest

Smell10%−0.08

The chicken doesn't smell

smells like whiskers

These smell really bad

Indigestion7%−0.05

Diarrhoea

The vomiting may be incidental

she had an upset tummy

Quality-Overall5%+0.92

Low quality

Very disappointed with New quality of this cat pate

Poor quality tins

Ease Of Use5%−0.04

so awkward to cut open

not always easy to get

Not convenient at all

Love

Pet Friendly38%

Cats love it

My cat approves

Cats approved it

Quality-Overall16%+0.92

Its quality food

Good quality food

Excellent product

Value For Money11%−0.04

Excellent price

Reasonable price

Excellent value

Taste-Overall9%+0.03

Very good food

Our cats love this food

Good taste

Smell6%−0.08

Doesnt smell bad

nice aroma

Smell wise it smells like fresh food

FAQ

Common Seriously Good Kitten Food questions

Answered from the same tracked data.