Seriously Good Kitten Food
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 96% of clicks, so Seriously Good Kitten Food is a Maybe.
- Flapen Score
- 61 / 100Top 10% of 875 Pet Supplies niches · +11 vs the category median of 5061
- Market size
- £197K/yr158K searches / yr
- 90-day growth
- +18.4%search demand this quarter
- Competition
- 35%top-5 click share · 9 brands · 96 sellers
Flapen Score
Seriously Good Kitten Food against its category
The dotted line is the Pet Supplies average. Past it, Seriously Good Kitten Food is stronger. Inside it, weaker.
Market
The Seriously Good Kitten Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Seriously Good Kitten Food 158K times last year and spent an estimated £197K. The top 5 brands take 96% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
9.5% of searches ended in a purchase last week.
Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £197K a year.
- Searches, last 12 months
- 158K
- Growth, 90 days vs prior 90
- +18.4%
- Conversion, latest week
- 9.5%
- Market size, estimated
- £197Ka year
- Top search term
- scrumbles wet cat food45K searches a year
02 · Price
A sale here is worth £13.13.
Listings sell for £13.13 on average, from £1.18 to £28.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £13.13 that is £3K to £7K a year per listing.
- Average price
- £13.13under the $15 to $100 sweet spot
- Price range
- £1.18–£28.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #57 within Cats. It carries 682 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 97%
- Out of stock, average day
- 0.4%
- Average rank
- #57in Cats
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 682per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Seriously Good Kitten Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Scrumbles Wet Cat Jelly Classic Selection 6 x 85g
- Price
- £4.09
- Rating
- 4.3/5
- Reviews
- 185
- Age
- 2y ago

Scrumbles Grain Free Wet Cat Gravy Recyclable Pouch Selection 40pk
- Price
- £27.20
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 3mo ago

Scrumbles Natural Wet Cat Food Shredded Chicken in Broth 12x 70g
- Price
- £9.46
- Rating
- 4.3/5
- Reviews
- 201
- Age
- 2y ago

Applaws Natural Cat Food Kitten Multipack Chicken and Fish Selection in Jelly Tin 6 x 70 g
- Price
- £5.57
- Rating
- 4.3/5
- Reviews
- 1,395
- Age
- 9y ago

Applaws Natural Kitten Wet Cat Food Cans Kitten Tuna in Jelly - 24 x 70g
- Price
- £16.53
- Rating
- 4.5/5
- Reviews
- 1,122
- Age
- 11y ago
Trending
90-day click momentum
Scrumbles Grain Free Wet Cat Gravy Recyclable Pouch Selection 40pk
- Price
- £27.20
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 3mo ago

Scrumbles Grain Free Wet Cat Jelly Recyclable Pouch Meat Selection 40pk
- Price
- £27.86
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 3mo ago

Lilys Kitchen Tasty Cuts in Gravy Complete Nutrition Kitten Wet Food Multipack 48x Tins (85g) Tailored for Kittens With Freshly Prepared Meat offal & fish Grain-free Recipe Cat Food
- Price
- £28.75
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 1y ago

Lilys Kitchen Made with Natural Ingredients Smooth Paté Chicken with Cod Kitten Food Trays 19 x 85g
- Price
- £15.23
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 1y ago

Scrumbles Grain Free Wet Cat Jelly Meat Pouch Selection 8x85g
- Price
- £9.99
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 1y ago
Newest
by launch date
Scrumbles Grain Free Wet Cat Gravy Recyclable Pouch Selection 40pk
- Price
- £27.20
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 3mo ago

Scrumbles Grain Free Wet Cat Jelly Recyclable Pouch Meat Selection 40pk
- Price
- £27.86
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 3mo ago

Applaws Natural Kitten Wet Food Multipack Kitten Chicken and Tuna Selection in Jelly Pouch (12 x 50g Pouches)
- Price
- £8.43
- Rating
- 4.1/5
- Reviews
- 145
- Age
- 11mo ago

Scrumbles Grain Free Wet Cat Gravy Pouch Selection 8x85g
- Price
- £11.06
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 1y ago

Lilys Kitchen Tasty Cuts in Gravy Complete Nutrition Kitten Wet Food Multipack 48x Tins (85g) Tailored for Kittens With Freshly Prepared Meat offal & fish Grain-free Recipe Cat Food
- Price
- £28.75
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
9 rising
Sellers
96
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
35%
Top 20: 85%
Open market
2%
- Scrumbles50%
- Applaws29%
- Lily's Kitchen14%
- HILIFE2%
- Natures Menu2%
- Catit1%
- Open — no brand owns it (3 brands, 2%)
Demand
Seriously Good Kitten Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 11 of 12 months tracked
Search terms
Top Seriously Good Kitten Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- scrumbles wet cat food45K/yr
- applaws kitten wet food30K/yr
- kitten pate12K/yr
- seriously good kitten food19K/yr
- scrumbles cat food wet10K/yr
- applaws kitten13K/yr
- lilys kitchen kitten food wet9K/yr
- lilys kitchen kitten6K/yr
- lilys kitchen kitten food5K/yr
- applaws kitten food5K/yr
Reviews and returns
What reviews say buyers love and hate about Seriously Good Kitten Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Overall, not the best for the price
So for the price I would have expected it to be
Not the cheapest
The chicken doesn't smell
smells like whiskers
These smell really bad
Diarrhoea
The vomiting may be incidental
she had an upset tummy
Low quality
Very disappointed with New quality of this cat pate
Poor quality tins
so awkward to cut open
not always easy to get
Not convenient at all
Love
Cats love it
My cat approves
Cats approved it
Its quality food
Good quality food
Excellent product
Excellent price
Reasonable price
Excellent value
Very good food
Our cats love this food
Good taste
Doesnt smell bad
nice aroma
Smell wise it smells like fresh food
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Seriously Good Kitten Food questions
Answered from the same tracked data.









