How competitive is the Seriously Good Kitten Food niche on Amazon United Kingdom?

9 brands and 96 sellers compete in Seriously Good Kitten Food on Amazon United Kingdom. The top 5 Seriously Good Kitten Food products take 35% of clicks and its top 5 brands hold 96% of demand.

What does it cost to enter the Seriously Good Kitten Food niche?

Seriously Good Kitten Food sells for £13.13 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.18–£28.75. The average incumbent carries 682 reviews — the moat a new listing must climb.

Seriously Good Kitten Food

Seriously Good Kitten Food shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Seriously Good Kitten Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Seriously Good Kitten Food is a £197K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 61/100.

Seriously Good Kitten Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +18.4% over the last 90 days and 9.5% of searches end in a purchase.

£197K

revenue / yr

Units sold / yr20K

Search volume / yr+18.4%158K

Conversion rate9.5%

Avg price£13.13

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers9 · 96

Top-5 product click share35%

Open market4%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 35 products

Top Seriously Good Kitten Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Scrumbles Wet Cat Jelly Classic Selection 6 x 85g

Price: £4.09
Rating: 4.3/5
Reviews: 185
Age: 2y ago

Scrumbles Grain Free Wet Cat Gravy Recyclable Pouch Selection 40pk

Price: £27.20
Rating: 4.2/5
Reviews: 62
Age: 3mo ago

Scrumbles Natural Wet Cat Food Shredded Chicken in Broth 12x 70g

Price: £9.46
Rating: 4.3/5
Reviews: 201
Age: 2y ago

Applaws Natural Cat Food Kitten Multipack Chicken and Fish Selection in Jelly Tin 6 x 70 g

Price: £5.57
Rating: 4.3/5
Reviews: 1,395
Age: 9y ago

Applaws Natural Kitten Wet Cat Food Cans Kitten Tuna in Jelly - 24 x 70g

Price: £16.53
Rating: 4.5/5
Reviews: 1,122
Age: 11y ago

Newest

by launch date

Scrumbles Grain Free Wet Cat Gravy Recyclable Pouch Selection 40pk

Price: £27.20
Rating: 4.2/5
Reviews: 62
Age: 3mo ago

Scrumbles Grain Free Wet Cat Jelly Recyclable Pouch Meat Selection 40pk

Price: £27.86
Rating: 4.2/5
Reviews: 28
Age: 3mo ago

Applaws Natural Kitten Wet Food Multipack Kitten Chicken and Tuna Selection in Jelly Pouch (12 x 50g Pouches)

Price: £8.43
Rating: 4.1/5
Reviews: 145
Age: 11mo ago

Scrumbles Grain Free Wet Cat Gravy Pouch Selection 8x85g

Price: £11.06
Rating: 4.2/5
Reviews: 62
Age: 1y ago

Lilys Kitchen Tasty Cuts in Gravy Complete Nutrition Kitten Wet Food Multipack 48x Tins (85g) Tailored for Kittens With Freshly Prepared Meat offal & fish Grain-free Recipe Cat Food

Price: £28.75
Rating: 4.2/5
Reviews: 11
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

35%

Top 20: 85%

Open market

Scrumbles50%
Applaws29%
Lily's Kitchen14%
HILIFE2%
Natures Menu2%
Catit1%
Open — no brand owns it (3 brands, 2%)

Seriously Good Kitten Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume158KCVR9.5%Products35Brands9Top 5 Brands96%OOS Rate0.4%Rating4.3★Reviews682Avg BSR#57

Top Seriously Good Kitten Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

scrumbles wet cat food45K/yr +25.1%11.9% conv.
applaws kitten wet food30K/yr -9.9%12.9% conv.
kitten pate12K/yr +88.2%3.9% conv.
seriously good kitten food19K/yr +4.4%0.8% conv.
scrumbles cat food wet10K/yr +13.0%9.6% conv.
applaws kitten13K/yr +5.7%10.8% conv.
lilys kitchen kitten food wet9K/yr +32.6%8.1% conv.
lilys kitchen kitten6K/yr +18.9%5.9% conv.
lilys kitchen kitten food5K/yr +44.3%5.1% conv.
applaws kitten food5K/yr +13.1%9.8% conv.

What reviews say buyers love and hate about Seriously Good Kitten Food

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Pet Friendly38%

“Cats love it”

Quality-Overall16%

“Its quality food”

Value For Money11%

“Excellent price”

Taste-Overall9%

“Very good food”

Smell6%

“Doesnt smell bad”

What buyers complain about

62% of reviews

Value For Money16%

“Overall, not the best for the price”

Smell10%

“The chicken doesn't smell”

Indigestion7%

“Diarrhoea”

Quality-Overall5%

“Low quality”

Ease Of Use5%

“so awkward to cut open”

Common Seriously Good Kitten Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Seriously Good Kitten Food 61/100 on Amazon United Kingdom — Worth a look. The niche generates £197K/yr across 35 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +18.4% over the last 90 days.

Seriously Good Kitten Food buyers on Amazon United Kingdom complain most about Value For Money, Smell, Indigestion, the themes mined from the niche's reviews. Its return rate is 0.0%.