Sensitive Cat Food
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 93% of clicks, so Sensitive Cat Food is a Maybe.
- Flapen Score
- 51 / 100Top 44% of 875 Pet Supplies niches · +1 vs the category median of 5051
- Market size
- £189K/yr66K searches / yr
- 90-day growth
- -10.7%search demand this quarter
- Competition
- 62%top-5 click share · 11 brands · 129 sellers
Flapen Score
Sensitive Cat Food against its category
The dotted line is the Pet Supplies average. Past it, Sensitive Cat Food is stronger. Inside it, weaker.
Market
The Sensitive Cat Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sensitive Cat Food 66K times last year and spent an estimated £189K. The top 5 brands take 93% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 13.6% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £189K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -10.7%
- Conversion, latest week
- 13.6%
- Market size, estimated
- £189Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- gastrointestinal cat food44K searches a year
02 · Price
A sale here is worth £21.04.
Listings sell for £21.04 on average, from £8.43 to £43.71. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £21.04 that is £5K to £11K a year per listing.
- Average price
- £21.04inside the $15 to $100 sweet spot
- Price range
- £8.43–£43.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£11K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #109 within Cats. It carries 788 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 64%
- Out of stock, average day
- 2.9%
- Average rank
- #109in Cats
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 788per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Sensitive Cat Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PRO PLAN VETERINARY DIETS EN Gastrointestinal Chicken Wet Cat Food 10x85g (Pack of 4)
- Price
- £28.33
- Rating
- 4.5/5
- Reviews
- 764
- Age
- 3y ago

PRO PLAN VETERINARY DIETS EN Gastrointestinal Dry Cat Food 1.5kg
- Price
- £14.19
- Rating
- 4.6/5
- Reviews
- 1,303
- Age
- 10y ago

ROYAL CANIN Cat Gastro Intestinal Moderate Calorie Cat Food 12 x 85 g
- Price
- £13.97
- Rating
- 4.6/5
- Reviews
- 3,505
- Age
- 13y ago

Royal Canin Veterinary Diet Cat - Gastro Intestinal Wet Cat Food Pouch 12 x 85g
- Price
- £15.42
- Rating
- 4.5/5
- Reviews
- 1,259
- Age
- 6y ago

ROYAL CANIN Cat Food Veterinary Diet Gastro Intestinal 4 Kg
- Price
- £31.91
- Rating
- 4.7/5
- Reviews
- 2,147
- Age
- 16y ago
Trending
estimated 90-day click momentum
Advance Veterinary Diets Gastroenteric | Wet food for Kittens & Adult Cats in Pouches | Impaired digestion Pancreatic insufficiency | Case 12 x 85g
- Price
- £13.51
- Rating
- 4.5/5
- Reviews
- 706
- Age
- 3y ago

ROYAL CANIN Cat Gastro Intestinal Moderate Calorie Cat Food 12 x 85 g
- Price
- £13.97
- Rating
- 4.6/5
- Reviews
- 3,505
- Age
- 13y ago

PRO PLAN VETERINARY DIETS EN Gastrointestinal Wet Cat Food Salmon 10 pack of 85g
- Price
- £11.54
- Rating
- 4.3/5
- Reviews
- 477
- Age
- 4y ago

PRO PLAN VETERINARY DIETS EN Gastrointestinal Chicken Wet Cat Food 10x85g (Pack of 4)
- Price
- £28.33
- Rating
- 4.5/5
- Reviews
- 764
- Age
- 3y ago

ROYAL CANIN Veterinary Diet Dry Cat Food Gastrointestinal 2 Kg
- Price
- £21.93
- Rating
- 4.7/5
- Reviews
- 1,135
- Age
- 13y ago
Newest
by launch date
Gastrointestinal Cat Food Bundle with Veterinary Diet EN Salmon and Chicken(Total 10 pouches x 85 gram) Urinary Treats 65 gram plus UbiPet Catnip and Lint Roller
- Price
- £18.42
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 1y ago

AmeizPet Gastrointestinal Paste for Cats Digestive Support 100g (3.53 Oz)
- Price
- £8.43
- Rating
- 4.4/5
- Reviews
- 927
- Age
- 1y ago

PRO PLAN Delicate Digestion Ocean Fish & Turkey Wet Cat Food 40x85g
- Price
- £21.46
- Rating
- 4.5/5
- Reviews
- 266
- Age
- 2y ago

IAMS Sensitive Digestion Complete Dry Cat Food Turkey 3kg - With Prebiotics
- Price
- £10.71
- Rating
- 4.8/5
- Reviews
- 865
- Age
- 3y ago

Advance Veterinary Diets Gastroenteric | Wet food for Kittens & Adult Cats in Pouches | Impaired digestion Pancreatic insufficiency | Case 12 x 85g
- Price
- £13.51
- Rating
- 4.5/5
- Reviews
- 706
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
129
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 98%
Open market
6%
- Pro Plan Veterinary Diets42%
- ROYAL CANIN35%
- Royal Canin Veterinary10%
- YYchan3%
- UbiPet3%
- Purina Veterinary Diets2%
- Open — no brand owns it (5 brands, 6%)
Demand
Sensitive Cat Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Sensitive Cat Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gastrointestinal cat food44K/yr
- purina gastrointestinal cat food9K/yr
- gastrointestinal cat food wet5K/yr
- pro plan gastrointestinal cat food5K/yr
- proplan gastrointestinal cat food3K/yr
Reviews and returns
What reviews say buyers love and hate about Sensitive Cat Food
We read the reviews and the return reasons for every product selling here.
“It's not the cheapest”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sensitive Cat Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









