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Senior Dog Food Wet

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -18.1% this quarter, so Senior Dog Food Wet is a Maybe.

Flapen Score
52
52 / 100
Top 38% of 875 Pet Supplies niches · +2 vs the category median of 50
Market size
£84K/yr60K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
40%top-5 click share · 10 brands · 204 sellers

Flapen Score

Senior Dog Food Wet against its category

The dotted line is the Pet Supplies average. Past it, Senior Dog Food Wet is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Senior Dog Food Wet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Senior Dog Food Wet 60K times last year and spent an estimated £84K. The top 5 brands take 82% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
10.1%
Market size, estimated
£84Ka year
Peak month
November6.6× the quietest month
Top search term
senior wet dog food18K searches a year

02 · Price

A sale here is worth £13.70.

Listings sell for £13.70 on average, from £4.94 to £32.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.70 that is £1K to £3K a year per listing.

Average price
£13.70under the $15 to $100 sweet spot
Price range
£4.94–£32.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Food. It carries 917 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#37in Food
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
917per listing
Listings tracked
37

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Senior Dog Food Wet products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.

£0£3K£7K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

204

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

40%

Top 20: 83%

Open market

12%

  • James Wellbeloved46%
  • Amazon13%
  • Burns8%
  • Winalot8%
  • Naturediet7%
  • HARRINGTONS6%
  • Open — no brand owns it (4 brands, 12%)

Demand

Senior Dog Food Wet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Senior Dog Food Wet search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • senior wet dog food18K/yr
  • james wellbeloved wet dog food15K/yr
  • senior dog food wet16K/yr
  • wet dog food senior4K/yr
  • james wellbeloved dog food wet4K/yr
  • james wellbeloved dog food pouches3K/yr

Reviews and returns

What reviews say buyers love and hate about Senior Dog Food Wet

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Pet Friendly”
20%of negative reviews mention “Smell”
0.1%of orders come back
“Unpleasant smell to it”
A buyer, on “Smell”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Senior Dog Food Wet questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data