Senior Dog Food Wet
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -18.1% this quarter, so Senior Dog Food Wet is a Maybe.
- Flapen Score
- 52 / 100Top 38% of 875 Pet Supplies niches · +2 vs the category median of 5052
- Market size
- £84K/yr60K searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 40%top-5 click share · 10 brands · 204 sellers
Flapen Score
Senior Dog Food Wet against its category
The dotted line is the Pet Supplies average. Past it, Senior Dog Food Wet is stronger. Inside it, weaker.
Market
The Senior Dog Food Wet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Senior Dog Food Wet 60K times last year and spent an estimated £84K. The top 5 brands take 82% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 10.1% of those searches ended in a purchase.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 10.1%
- Market size, estimated
- £84Ka year
- Peak month
- November6.6× the quietest month
- Top search term
- senior wet dog food18K searches a year
02 · Price
A sale here is worth £13.70.
Listings sell for £13.70 on average, from £4.94 to £32.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.70 that is £1K to £3K a year per listing.
- Average price
- £13.70under the $15 to $100 sweet spot
- Price range
- £4.94–£32.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Food. It carries 917 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #37in Food
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 917per listing
- Listings tracked
- 37
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Senior Dog Food Wet products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
by Amazon Complete Wet Food for Senior Dogs Meaty Selection In Jelly 4.8 kg (48 pouches of 100g)
- Price
- £10.68
- Rating
- 4.6/5
- Reviews
- 408
- Age
- 1y ago

James Wellbeloved Adult Dog Food Mixed Selection in Gravy Pouch 48 x 90 g
- Price
- £21.27
- Rating
- 4.7/5
- Reviews
- 230
- Age
- 2y ago

James Wellbeloved Senior Dog Food with Lamb and Chicken in Gravy Pouch 12 x 90 g
- Price
- £7.05
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 2y ago

James Wellbeloved Senior Dog Food with Turkey Lamb and Chicken in Gravy Pouch 48 x 90 g
- Price
- £22.88
- Rating
- 4.7/5
- Reviews
- 123
- Age
- 2y ago

Naturediet - Feel Good Wet Dog Food Natural and Nutritionally Balanced Senior-Lite 390g (Pack of 18)
- Price
- £16.43
- Rating
- 4.5/5
- Reviews
- 675
- Age
- 16y ago
Trending
estimated 90-day click momentum
Burns Pet Natural Nutrition Adult & Senior Wet Dog Food Free Range Chicken Carrots & Wholegrain Brown Rice 12 x 150gm
- Price
- £10.24
- Rating
- 4.4/5
- Reviews
- 337
- Age
- 4y ago

James Wellbeloved Senior Dog Food with Turkey Lamb and Chicken in Gravy Pouch 48 x 90 g
- Price
- £22.88
- Rating
- 4.7/5
- Reviews
- 123
- Age
- 2y ago

James Wellbeloved Adult Dog Food for small dogs with Turkey in Gravy Pouch 12 x 90 g
- Price
- £7.35
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 2y ago

by Amazon Complete Wet Food for Senior Dogs Meaty Selection In Jelly 4.8 kg (48 pouches of 100g)
- Price
- £10.68
- Rating
- 4.6/5
- Reviews
- 408
- Age
- 1y ago

James Wellbeloved Superfood Adult Dog Food with Turkey in Gravy Pouch 12 x 90 g
- Price
- £7.75
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 2y ago
Newest
by launch date
by Amazon Complete Wet Food for Senior Dogs Meaty Selection In Jelly 4.8 kg (48 pouches of 100g)
- Price
- £10.68
- Rating
- 4.6/5
- Reviews
- 408
- Age
- 1y ago

PEDIGREE Senior Dog Food Pouches Chunks in Jelly 40 x 100 g Multipack
- Price
- £10.57
- Rating
- 4.8/5
- Reviews
- 264
- Age
- 1y ago

James Wellbeloved Adult Dog Food Mixed Selection in Gravy Pouch 48 x 90 g
- Price
- £21.27
- Rating
- 4.7/5
- Reviews
- 230
- Age
- 2y ago

James Wellbeloved Adult Dog Food with Lamb in Gravy Pouch 48 x 90 g
- Price
- £21.87
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 2y ago

James Wellbeloved Senior Dog Food with Lamb and Chicken in Gravy Pouch 12 x 90 g
- Price
- £7.05
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.
Brands
10 falling
Sellers
204
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 83%
Open market
12%
- James Wellbeloved46%
- Amazon13%
- Burns8%
- Winalot8%
- Naturediet7%
- HARRINGTONS6%
- Open — no brand owns it (4 brands, 12%)
Demand
Senior Dog Food Wet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.6×
Search terms
Top Senior Dog Food Wet search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- senior wet dog food18K/yr
- james wellbeloved wet dog food15K/yr
- senior dog food wet16K/yr
- wet dog food senior4K/yr
- james wellbeloved dog food wet4K/yr
- james wellbeloved dog food pouches3K/yr
Reviews and returns
What reviews say buyers love and hate about Senior Dog Food Wet
We read the reviews and the return reasons for every product selling here.
“Unpleasant smell to it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Senior Dog Food Wet questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









