Senior Cat Food
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 94% of clicks, so Senior Cat Food is a Maybe.
- Flapen Score
- 55 / 100Top 28% of 875 Pet Supplies niches · +5 vs the category median of 5055
- Market size
- £531K/yr322K searches / yr
- 90-day growth
- -15.9%search demand this quarter
- Competition
- 40%top-5 click share · 8 brands · 165 sellers
Flapen Score
Senior Cat Food against its category
The dotted line is the Pet Supplies average. Past it, Senior Cat Food is stronger. Inside it, weaker.
Market
The Senior Cat Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Senior Cat Food 322K times last year and spent an estimated £531K. The top 5 brands take 94% of clicks. Demand peaks in Mar. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
13.8% of searches ended in a purchase last week.
Shoppers searched for this 322K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £531K a year.
- Searches, last 12 months
- 322K
- Growth, 90 days vs prior 90
- -15.9%
- Conversion, latest week
- 13.8%
- Market size, estimated
- £531Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- senior cat food62K searches a year
02 · Price
A sale here is worth £11.98.
Listings sell for £11.98 on average, from £3.13 to £29.70. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £11.98 that is £9K to £12K a year per listing.
- Average price
- £11.98under the $15 to $100 sweet spot
- Price range
- £3.13–£29.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #31 within Cats. It carries 2,072 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 85%
- Out of stock, average day
- 1.4%
- Average rank
- #31in Cats
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,072per listing
- Listings tracked
- 34
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Senior Cat Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
WHISKAS Senior 7+ Wet Cat Food in Jelly 40x85g Poultry Feasts
- Price
- £9.17
- Rating
- 4.8/5
- Reviews
- 3,527
- Age
- 3y ago

FELIX Original Senior 7+ Wet Cat Food - Mixed Selection - Jelly 40x85g
- Price
- £8.21
- Rating
- 4.7/5
- Reviews
- 1,144
- Age
- 2y ago

FELIX As Good As it Looks Senior 7+ Fish Selection in Jelly Wet Cat Food 40x85g
- Price
- £8.87
- Rating
- 4.8/5
- Reviews
- 831
- Age
- 1y ago

by Amazon Complete Wet Food for Senior Cats Mixed Selection in Jelly 4.8 kg (48 pouches of 100g)
- Price
- £9.63
- Rating
- 4.1/5
- Reviews
- 318
- Age
- 1y ago

IAMS Senior Wet Cat Food Land & Sea in Gravy 12 x 85g
- Price
- £3.79
- Rating
- 4.3/5
- Reviews
- 2,753
- Age
- 4y ago
Trending
90-day click momentum
FELIX As Good As it Looks Senior 7+ Fish in Jelly Wet Cat Food 12x85g
- Price
- £3.36
- Rating
- 4.8/5
- Reviews
- 831
- Age
- 1y ago

FELIX Original Mixed Selection in Jelly Wet Cat Food 120x85g
- Price
- £23.42
- Rating
- 4.6/5
- Reviews
- 4,436
- Age
- 2y ago

FELIX As Good As it Looks Senior 7+ Meat in Jelly Wet Cat Food 12x85g
- Price
- £3.47
- Rating
- 4.7/5
- Reviews
- 210
- Age
- 1y ago

by Amazon Complete Wet Food for Senior Cats Mixed Selection in Jelly 4.8 kg (48 pouches of 100g)
- Price
- £9.63
- Rating
- 4.1/5
- Reviews
- 318
- Age
- 1y ago

WHISKAS Senior 11+ Wet Cat Food in Jelly 12x85g Fish Favourites (Pack of 4)
- Price
- £4.34
- Rating
- 4.4/5
- Reviews
- 557
- Age
- 3y ago
Newest
by launch date
by Amazon Complete Wet Food for Senior Cats Mixed Selection in Jelly 4.8 kg (48 pouches of 100g)
- Price
- £9.63
- Rating
- 4.1/5
- Reviews
- 318
- Age
- 1y ago

IAMS Senior Wet Cat Food Meat Variety Mix in Jelly 12 x 85g - No Added Sugar
- Price
- £4.07
- Rating
- 4.4/5
- Reviews
- 338
- Age
- 1y ago

GOURMET Perle Senior 7+ Mini Fillets in Gravy Wet Cat Food 40x85g
- Price
- £13.04
- Rating
- 4.4/5
- Reviews
- 124
- Age
- 1y ago

FELIX As Good As it Looks Senior 7+ Fish Selection in Jelly Wet Cat Food 40x85g
- Price
- £8.87
- Rating
- 4.8/5
- Reviews
- 831
- Age
- 1y ago

FELIX As Good As it Looks Senior 7+ Mixed in Jelly Wet Cat Food 120x85g
- Price
- £28.86
- Rating
- 4.7/5
- Reviews
- 1,208
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
165
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
40%
Top 20: 83%
Open market
3%
- whiskas30%
- IAMS28%
- Felix27%
- Amazon5%
- PURINA ONE3%
- Gourmet3%
- Open — no brand owns it (2 brands, 3%)
Demand
Senior Cat Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.6×
Search terms
Top Senior Cat Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- senior cat food62K/yr
- iams wet cat food63K/yr
- senior cat food wet37K/yr
- cat food senior16K/yr
- whiskas senior cat food12K/yr
- whiskas senior10K/yr
- felix senior cat food12K/yr
- senior wet cat food13K/yr
- whiskas 7+13K/yr
- felix 7+11K/yr
Reviews and returns
What reviews say buyers love and hate about Senior Cat Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Still a bit expensive
more expensive brands
I wish sometimes is cheaper
Bad smell
Sometimes the smell of the fish can be overwhelming to me
The smell was sickening
had constant diarrhoea
Made my cat sick
My cat had bad tummy after having this - being eating this brand for 7 years now
False advertising
Not as advertised
Misleading description
I'm not a fan it doesn't taste that good
seems quite bland
taste and the product itself have also changed
Love
Cats enjoy it
Cat approved
Cats love it
GOOD VALUE FOR MONEY
Great deal
Decent price
good variety
Brilliant quality
Good quality food
my cats always love this food
Great food
I hear it tastes nice
the variety of flavours
nice choice of flavours
Great variety of flavours
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Senior Cat Food questions
Answered from the same tracked data.









