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Scooch for Dogs

Fail

The top 5 brands take 97% of clicks, so Scooch for Dogs is a Fail.

Flapen Score
48
48 / 100
Ranks 496 of 875 Pet Supplies niches · −2 vs the category median of 50
Market size
£122K/yr49K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
78%top-5 click share · 6 brands · 12 sellers

Flapen Score

Scooch for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Scooch for Dogs is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scooch for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scooch for Dogs 49K times last year and spent an estimated £122K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
8.9%
Market size, estimated
£122Ka year
Peak month
January4.5× the quietest month
Top search term
glandex for dogs uk26K searches a year

02 · Price

A sale here is worth £27.84.

Listings sell for £27.84 on average, from £10.63 to £66.89. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £27.84 that is £7K to £14K a year per listing.

Average price
£27.84inside the $15 to $100 sweet spot
Price range
£10.63–£66.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£7K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #40 within Health Supplies. It carries 4,687 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
70%
Out of stock, average day
17.2%
Average rank
#40in Health Supplies
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,687per listing
Listings tracked
10

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Scooch for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£18K£37K£55K£73K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

12

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Vetnique77%
  • Hot Shot Tools6%
  • BUGALUGS5%
  • WEALLIN5%
  • ACYAHAOCA4%
  • Protexin3%
  • Open — no brand owns it (0%)

Demand

Scooch for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Scooch for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glandex for dogs uk26K/yr
  • glandex15K/yr
  • glandex for dogs8K/yr
  • glandex chews for dogs uk217/yr

Reviews and returns

What reviews say buyers love and hate about Scooch for Dogs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall22%−0.32

nothing seem to work

Didn't work for my dog

it wasnt effective for mine

Value For Money17%+0.33

It is expensive though

Expensive

Waste of money

Smell11%−0.07

that fishy smell was intense

However this batch have a very obnoxious smell

Smelly

Indigestion6%−0.03

then she had a month-long spell of occasional diarrhea

this made my dog have a really poorly tummy for days

he definitely has digestive issues

Allergies6%−0.08

Allergen in new formula

This is NOT suitable for dogs with animal protein allergies

My dog has allergies

Love

Value For Money20%+0.33

Worth the money

Great value for money

Good value

Pet Friendly17%

Good for my dog

Happier dogs

My dogs love these

Quality-Overall13%−0.02

definitely an improvement

Excellent product

reliable

Ease Of Use7%+0.43

Ease of use

Really easy to use in terms of measurements

theyre easy to incorporate

Advertised Vs Actual Product6%+0.62

Seems to work

Does the job intended

Does what it says

Return

0.1% Return rate 0% Fixable by listing

Ease Of Chewing/Swallowing100%█▁▁▁▁▁

FAQ

Common Scooch for Dogs questions

Answered from the same tracked data.