Sawdust
MaybeReturns run at only 0.0% of orders. But demand is soft, at -2.6% this quarter, so Sawdust is a Maybe.
- Flapen Score
- 57 / 100Top 21% of 875 Pet Supplies niches · +7 vs the category median of 5057
- Market size
- £410K/yr351K searches / yr
- 90-day growth
- -2.6%search demand this quarter
- Competition
- 53%top-5 click share · 12 brands · 37 sellers
Flapen Score
Sawdust against its category
The dotted line is the Pet Supplies average. Past it, Sawdust is stronger. Inside it, weaker.
Market
The Sawdust market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sawdust 351K times last year and spent an estimated £410K. The top 5 brands take 83% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
12.0% of searches ended in a purchase last week.
Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £410K a year.
- Searches, last 12 months
- 351K
- Growth, 90 days vs prior 90
- -2.6%
- Conversion, latest week
- 12.0%
- Market size, estimated
- £410Ka year
- Peak month
- November1.2× the quietest month
- Top search term
- sawdust114K searches a year
02 · Price
A sale here is worth £9.71.
Listings sell for £9.71 on average, from £1.19 to £24.49. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £9.71 that is £10K to £12K a year per listing.
- Average price
- £9.71under the $15 to $100 sweet spot
- Price range
- £1.19–£24.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £10K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #208 within Small Animals. It carries 445 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 33%
- Out of stock, average day
- 0.6%
- Average rank
- #208in Small Animals
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 445per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 3 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Sawdust products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Croci Wood Litter - Vegetable litter for rodents based on fir shavings 15 lt - 1Kg format natural and compostable without chemical products super absorbent anti-odour
- Price
- £3.38
- Rating
- 4.4/5
- Reviews
- 6,216
- Age
- 10y ago

Oscars 2.5kg Wood Shavings Natural Small Pet Bedding - for Hamster Cage Guinea Pig Cage Rabbit Hutch - Soft Biodegradable Hamster Bedding Odour Control Eco Friendly Substrate
- Price
- £6.13
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 4mo ago

Dihl Snowflake Small Animal Wood Shavings Natural Pet Bedding 1KG Dust Extracted Premium Pet Bed Substrate Odour Control For Rabbit Hamster Gerbil Guinea Pig Mouse FSC Approved Small
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 146
- Age
- 1y ago

Pillow Wad Woodshavings Mini 1kg
- Price
- £5.09
- Rating
- 4.4/5
- Reviews
- 947
- Age
- 14y ago

Dihl Snowflake Small Animal Wood Shavings Natural Pet Bedding 7KG Dust Extracted Premium Pet Bed Substrate Odour Control For Rabbit Hamster Gerbil Guinea Pig Mouse FSC Approved Extra Large
- Price
- £11.14
- Rating
- 4.7/5
- Reviews
- 430
- Age
- 2y ago
Trending
90-day click momentum
Pack of 2 - 3kg Pillow Wad Wood Shavings (Each 1.5kg) | Kiln-Dried Dust-Extracted Sawdust Small Animal Bedding | Soft & Absorbent Pet Bedding for Rabbits Guinea Pigs Hamsters & Other Small Pets.
- Price
- £11.55
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 7mo ago

Oscars 2.5kg Wood Shavings Natural Small Pet Bedding - for Hamster Cage Guinea Pig Cage Rabbit Hutch - Soft Biodegradable Hamster Bedding Odour Control Eco Friendly Substrate
- Price
- £6.13
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 4mo ago

Oscars 5kg Wood Shavings Natural Small Pet Bedding - for Hamster Cage Guinea Pig Cage Rabbit Hutch - Soft Biodegradable Hamster Bedding Odour Control Eco Friendly Substrate
- Price
- £8.27
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 4mo ago

Croci Wood Litter - Vegetable litter for rodents based on fir shavings 15 lt - 1Kg format natural and compostable without chemical products super absorbent anti-odour
- Price
- £3.38
- Rating
- 4.4/5
- Reviews
- 6,216
- Age
- 10y ago

Croci Wood Litter 4 kg For Small Animals Pet Owners with Rabbits
- Price
- £7.18
- Rating
- 4.6/5
- Reviews
- 694
- Age
- 10y ago
Newest
by launch date
Oscars 2.5kg Wood Shavings Natural Small Pet Bedding - for Hamster Cage Guinea Pig Cage Rabbit Hutch - Soft Biodegradable Hamster Bedding Odour Control Eco Friendly Substrate
- Price
- £6.13
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 4mo ago

Oscars 5kg Wood Shavings Natural Small Pet Bedding - for Hamster Cage Guinea Pig Cage Rabbit Hutch - Soft Biodegradable Hamster Bedding Odour Control Eco Friendly Substrate
- Price
- £8.27
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 4mo ago

Pack of 2 - 3kg Pillow Wad Wood Shavings (Each 1.5kg) | Kiln-Dried Dust-Extracted Sawdust Small Animal Bedding | Soft & Absorbent Pet Bedding for Rabbits Guinea Pigs Hamsters & Other Small Pets.
- Price
- £11.55
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 7mo ago

1.5kg Pillow Wad Wood Shavings Pack 1 Kiln Dried | Dust Extracted Small Animal Bedding Premium Quality | Soft & Absorbent Pet Bedding for Rabbits Guinea Pig Hamster Sawdust & Other Small Pets.
- Price
- £8.49
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 7mo ago

Dihl Multi-Pack Small Animal Wood Shavings Natural Pet Bedding Dust Extracted Premium Pet Bed Substrate Odour Control For Rabbit Hamster Gerbil Guinea Pig Mouse FSC Approved (Pack of 1)
- Price
- £5.20
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
37
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
13%
- Croci25%
- Dihl22%
- Oscars15%
- Pillow Wad11%
- STORM TRADING GROUP10%
- Homesecret5%
- Open — no brand owns it (6 brands, 13%)
Demand
Sawdust search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Sawdust search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sawdust114K/yr
- wood shavings42K/yr
- sawdust for rabbits32K/yr
- sawdust guinea pigs27K/yr
- sawdust for hamsters21K/yr
- saw dust16K/yr
- hamster sawdust16K/yr
- wood shavings for guinea pigs14K/yr
- wood shavings hamster bedding7K/yr
- shavings9K/yr
Reviews and returns
What reviews say buyers love and hate about Sawdust
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This is huge
Too small
Very small packet
to expensive
Waste of money
Total rip off for the price
It smells different every single time I order
Stinks of pine too
has a bad smell
Hard wood dust
The wood shavings are incredibly rough
It says sawdust but is actually more like a very fine powder
shouldn't be advertised for them
Love
Worth getting
Good value
Amazing value
Do's the job
Does the job
Met my expectations
Great quality for your small pets
Good quality sawdust
Good quality
Compact Size
Good size
the size is adequate for my needs
It smells clean
natural -with no harsh chemically smells
dust free AND it smells great
Return
0.0% Return rate 68% Fixable by listing
This is huge
Too small
Very small packet
It says sawdust but is actually more like a very fine powder
shouldn't be advertised for them
Was recieved and it was wet and damp
to expensive
Waste of money
Total rip off for the price
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sawdust questions
Answered from the same tracked data.









