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Sawdust

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -2.6% this quarter, so Sawdust is a Maybe.

Flapen Score
57
57 / 100
Top 21% of 875 Pet Supplies niches · +7 vs the category median of 50
Market size
£410K/yr351K searches / yr
90-day growth
-2.6%search demand this quarter
Competition
53%top-5 click share · 12 brands · 37 sellers

Flapen Score

Sawdust against its category

The dotted line is the Pet Supplies average. Past it, Sawdust is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sawdust market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sawdust 351K times last year and spent an estimated £410K. The top 5 brands take 83% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 12.0% of those searches ended in a purchase.

Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £410K a year.

Searches, last 12 months
351K
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
12.0%
Market size, estimated
£410Ka year
Peak month
November1.2× the quietest month
Top search term
sawdust114K searches a year

02 · Price

A sale here is worth £9.71.

Listings sell for £9.71 on average, from £1.19 to £24.49. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £9.71 that is £10K to £12K a year per listing.

Average price
£9.71under the $15 to $100 sweet spot
Price range
£1.19–£24.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #208 within Small Animals. It carries 445 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
33%
Out of stock, average day
0.6%
Average rank
#208in Small Animals
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
445per listing
Listings tracked
24

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
66 months

Products

Top Sawdust products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£41K£62K£82K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

37

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 95%

Open market

13%

  • Croci25%
  • Dihl22%
  • Oscars15%
  • Pillow Wad11%
  • STORM TRADING GROUP10%
  • Homesecret5%
  • Open — no brand owns it (6 brands, 13%)

Demand

Sawdust search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Sawdust search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sawdust114K/yr
  • wood shavings42K/yr
  • sawdust for rabbits32K/yr
  • sawdust guinea pigs27K/yr
  • sawdust for hamsters21K/yr
  • saw dust16K/yr
  • hamster sawdust16K/yr
  • wood shavings for guinea pigs14K/yr
  • wood shavings hamster bedding7K/yr
  • shavings9K/yr

Reviews and returns

What reviews say buyers love and hate about Sawdust

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
20%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“This is huge”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sawdust questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data