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Sawdust

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -2.6% this quarter, so Sawdust is a Maybe.

Flapen Score
57
57 / 100
Top 21% of 875 Pet Supplies niches · +7 vs the category median of 50
Market size
£410K/yr351K searches / yr
90-day growth
-2.6%search demand this quarter
Competition
53%top-5 click share · 12 brands · 37 sellers

Flapen Score

Sawdust against its category

The dotted line is the Pet Supplies average. Past it, Sawdust is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sawdust market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sawdust 351K times last year and spent an estimated £410K. The top 5 brands take 83% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

12.0% of searches ended in a purchase last week.

Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £410K a year.

Searches, last 12 months
351K
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
12.0%
Market size, estimated
£410Ka year
Peak month
November1.2× the quietest month
Top search term
sawdust114K searches a year

02 · Price

A sale here is worth £9.71.

Listings sell for £9.71 on average, from £1.19 to £24.49. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £9.71 that is £10K to £12K a year per listing.

Average price
£9.71under the $15 to $100 sweet spot
Price range
£1.19–£24.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #208 within Small Animals. It carries 445 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
33%
Out of stock, average day
0.6%
Average rank
#208in Small Animals
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
445per listing
Listings tracked
24

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
66 months

Products

Top Sawdust products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£41K£62K£82K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

37

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

13%

  • Croci25%
  • Dihl22%
  • Oscars15%
  • Pillow Wad11%
  • STORM TRADING GROUP10%
  • Homesecret5%
  • Open — no brand owns it (6 brands, 13%)

Demand

Sawdust search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Sawdust search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sawdust114K/yr
  • wood shavings42K/yr
  • sawdust for rabbits32K/yr
  • sawdust guinea pigs27K/yr
  • sawdust for hamsters21K/yr
  • saw dust16K/yr
  • hamster sawdust16K/yr
  • wood shavings for guinea pigs14K/yr
  • wood shavings hamster bedding7K/yr
  • shavings9K/yr

Reviews and returns

What reviews say buyers love and hate about Sawdust

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%+0.28

This is huge

Too small

Very small packet

Value For Money17%−0.09

to expensive

Waste of money

Total rip off for the price

Smell13%−0.07

It smells different every single time I order

Stinks of pine too

has a bad smell

Hard Feel8%−0.15

Hard wood dust

The wood shavings are incredibly rough

Advertised Vs Actual Product8%−0.01

It says sawdust but is actually more like a very fine powder

shouldn't be advertised for them

Love

Value For Money22%−0.09

Worth getting

Good value

Amazing value

Advertised Vs Actual Product16%−0.01

Do's the job

Does the job

Met my expectations

Quality-Overall13%+1.08

Great quality for your small pets

Good quality sawdust

Good quality

Size-Overall10%+0.28

Compact Size

Good size

the size is adequate for my needs

Smell8%−0.07

It smells clean

natural -with no harsh chemically smells

dust free AND it smells great

Return

0.0% Return rate 68% Fixable by listing

Size-Overall41%▁█▄▃▂▄

This is huge

Too small

Very small packet

Advertised Vs Actual Product24%█▁▇▇▅▄

It says sawdust but is actually more like a very fine powder

shouldn't be advertised for them

Moist/Dry7%▁▁▁▃█▆

Was recieved and it was wet and damp

Value For Money6%▁▁▁▆█▁

to expensive

Waste of money

Total rip off for the price

Material Quality3%▁▁▁▁█▁

FAQ

Common Sawdust questions

Answered from the same tracked data.