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Salt Licks for Horses

brand-locked demand (top 5 brands take 94% of clicks) — Salt Licks for Horses doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 16Growth 48Conversion 96Competition 23Returns 100Price range 48Avg price 37Brand share 14Review moat 90Quality gap 19
This niche Category average

Is Salt Licks for Horses profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Salt Licks for Horses is a £62K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Mar–Nov. Verdict: Skip it — 45/100.

Salt Licks for Horses: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +18.3% over the last 90 days and 13.3% of searches end in a purchase.

£62K

revenue / yr

Units sold / yr10K
Search volume / yr+18.3%45K
Conversion rate13.3%
Avg price£10.43

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers6 · 23
Top-5 product click share73%
Open market6%
Avg brand age96 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement85%
New entrants (1y)2· 0 succeeded
Avg rating4.7★
Avg reviews192

Top Salt Licks for Horses products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

£0£6K£12K£19K£25K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

23

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Smart Organic Foods51%
  • BARAKAH16%
  • NAF14%
  • The Worldwide Mint7%
  • Horse Herbs6%
  • S SALTEAN6%
  • Open — no brand owns it (0%)

Salt Licks for Horses demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume45KCVR13.3%Products13Brands6Top 5 Brands94%OOS Rate4.6%Rating4.7★Reviews192Avg BSR#11
2K1KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Nov · busiest ÷ quietest = 1.9×

Top Salt Licks for Horses search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • salt licks for horses25K/yr
  • salt lick9K/yr
  • horse salt lick8K/yr
  • horse salt lick on rope3K/yr

What reviews say buyers love and hate about Salt Licks for Horses

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Pet Friendly27%

Ponies love them

Value For Money24%

Great for price paid

Quality-Overall13%

Good product

Size-Overall11%

Good size

Ease Of Use8%

convenient if you don't live near an equestrian store

What buyers complain about

69% of reviews
Salt Content50%

salted

Quality-Overall13%

the rope isnt great quality sadly

Value For Money6%

Not the cheapest

Common Salt Licks for Horses questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Salt Licks for Horses 45/100 on Amazon United Kingdom — Skip it. The niche generates £62K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +18.3% over the last 90 days.
Search demand for Salt Licks for Horses on Amazon United Kingdom peaks in Mar–Nov, where the busiest month runs 1.9× the quietest.