Skip to content

Salt Licks for Horses

Fail

The top 5 brands take 94% of clicks, so Salt Licks for Horses is a Fail.

Flapen Score
45
45 / 100
Ranks 601 of 875 Pet Supplies niches · −5 vs the category median of 50
Market size
£62K/yr45K searches / yr
90-day growth
+18.3%search demand this quarter
Competition
73%top-5 click share · 6 brands · 23 sellers

Flapen Score

Salt Licks for Horses against its category

The dotted line is the Pet Supplies average. Past it, Salt Licks for Horses is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salt Licks for Horses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salt Licks for Horses 45K times last year and spent an estimated £62K. The top 5 brands take 94% of clicks. Demand peaks in Mar–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

13.3% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+18.3%
Conversion, latest week
13.3%
Market size, estimated
£62Ka year
Peak month
November1.9× the quietest month
Top search term
salt licks for horses25K searches a year

02 · Price

A sale here is worth £10.43.

Listings sell for £10.43 on average, from £4.44 to £24.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £10.43 that is £5K to £8K a year per listing.

Average price
£10.43under the $15 to $100 sweet spot
Price range
£4.44–£24.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #11 within Horses. It carries 192 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#11in Horses
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
192per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 96 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
96 months

Products

Top Salt Licks for Horses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£19K£25K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

23

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Smart Organic Foods51%
  • BARAKAH16%
  • NAF14%
  • The Worldwide Mint7%
  • Horse Herbs6%
  • S SALTEAN6%
  • Open — no brand owns it (0%)

Demand

Salt Licks for Horses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Salt Licks for Horses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salt licks for horses25K/yr
  • salt lick9K/yr
  • horse salt lick8K/yr
  • horse salt lick on rope3K/yr

Reviews and returns

What reviews say buyers love and hate about Salt Licks for Horses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content50%−0.08

salted

Salt lick

Quality-Overall13%−0.11

the rope isnt great quality sadly

Value For Money6%+1.50

Not the cheapest

Love

Pet Friendly27%

Ponies love them

Cows love it

My horse loves it

Value For Money24%+1.50

Great for price paid

Great Value

Good value

Quality-Overall13%−0.11

Good product

As usual very good

Wonderful product

Size-Overall11%+0.12

Good size

really good size

Really good product and decent size

Ease Of Use8%−0.01

convenient if you don't live near an equestrian store

pre drilled so very easy to use

Easy to hang where you want them

FAQ

Common Salt Licks for Horses questions

Answered from the same tracked data.