salt licks for horses
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Review moat
Great192.08avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.3%90-day search growth — must beat 0% to launch
Price range
Okay£4.44–£24.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.43avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£62K£62K/yr · 45K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, salt licks for horses is a £62K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Mar–Nov. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
salt licks for horses market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £83K–£104K
- units × avg price
- Conversion rate
- 13.3%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 4.6%
- Avg brand age
- 96 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
23
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Smart Organic Foods51%
- BARAKAH16%
- NAF14%
- The Worldwide Mint7%
- Horse Herbs6%
- S SALTEAN6%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.3% search growth over the last 90 days.Peak months: Mar, Nov · busiest ÷ quietest = 1.9×
Top salt licks for horses search terms
- salt licks for horses25K/yr
- salt lick9K/yr
- horse salt lick8K/yr
- horse salt lick on rope3K/yr
Top salt licks for horses products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Smart Organic Foods Himalayan Animal Horse Lick Natural Pink Salt Natural shape salt with strong hanging Rope Suitable for all Animals 1-1.5 kg Salt l Product from Pakistan
Smart Organic Foods£5.814.6★419 rev
3x Himalayan Animal Horse Lick Natural Pink Salt Natural shape salt with strong hanging Rope | Suitable for all Animals | 1-1.5 kg Salt l Product from Pakistan | Pack of 3 | (3 in one Box)
Smart Organic Foods£13.484.7★69 rev
NAF Himalayan Salt Lick Medium 100% Natural Rock Salt for Horses Rich in Trace Minerals Supports Hydration Electrolyte Balance & Overall Health
NAF£6.304.8★419 rev
Barakah Himalayan Animal Horse Lick Natural Pink Salt Natural Rock Salt with Hanging Rope Suitable for All Animals Pack of 2 (11.5kg Each) | Product from Pakistan
BARAKAH£8.994.5★17 rev
Horse Herbs Himalayan Salt Lick 1.5kg | 100% Natural Equine Supplement Digestion Support for Horses & Ponies Ideal for Hydration & Electrolytes Easy to Hang
Horse Herbs£5.194.5★19 rev
Newest
by launch dateBarakah Himalayan Animal Horse Lick Natural Pink Salt Natural Rock Salt with Hanging Rope Suitable for All Animals Pack of 2 (11.5kg Each) | Product from Pakistan
BARAKAH£8.9917 rev
Barakah Himalayan Animal Horse Lick Natural Pink Salt Natural Rock Salt with Hanging Rope Suitable for All Animals 11.5kg | Product from Pakistan
BARAKAH£5.3414 rev
Horse Herbs Himalayan Salt Lick 1.5kg | 100% Natural Equine Supplement Digestion Support for Horses & Ponies Ideal for Hydration & Electrolytes Easy to Hang
Horse Herbs£5.1919 rev
Compressed Himalayan Animal Horse Lick 2.5 KG | Natural Pink Salt with strong hanging Rope Suitable for all Animals 2.5 kg Salt l Product from Pakistan
The Worldwide Mint£10.0922 rev
2x Compressed Himalayan Animal Horse Lick 2.5 KG | Natural Pink Salt N with strong hanging Rope Suitable for all Animals 2.5 kg Salt l Product from Pakistan
The Worldwide Mint£14.9631 rev
Trending
90-day click momentum
2x Himalayan Animal Horse Lick Natural Pink Salt | Natural shape salt with strong hanging Rope | Suitable for all Animals | 1-1.5 kg| Pack of 2 | (2 pices in one box)
S SALTEAN£10.035.0★
12x Himalayan Animal Horse Lick Natural Pink Salt Natural shape salt with strong hanging Rope | Suitable for all Animals | 1-1.5 kg l Product from Pakistan l Pack of 12 (12 in one Box)
Smart Organic Foods£24.644.9★
Barakah Himalayan Animal Horse Lick Natural Pink Salt Natural Rock Salt with Hanging Rope Suitable for All Animals Pack of 2 (11.5kg Each) | Product from Pakistan
BARAKAH£8.994.5★
Compressed Himalayan Animal Horse Lick 2.5 KG | Natural Pink Salt with strong hanging Rope Suitable for all Animals 2.5 kg Salt l Product from Pakistan
The Worldwide Mint£10.094.7★
3x Himalayan Animal Horse Lick Natural Pink Salt Natural shape salt with strong hanging Rope | Suitable for all Animals | 1-1.5 kg Salt l Product from Pakistan | Pack of 3 | (3 in one Box)
Smart Organic Foods£13.484.7★
What buyers say about salt licks for horses
What buyers praise and complain about, mined from review topics.What buyers love
“Ponies love them”
“Great for price paid”
“Good product”
“Good size”
“convenient if you don't live near an equestrian store”
“Item as pictured and described”
“Seemed to last a reasonable amount of time”
“Great salt lick”
What buyers complain about
“salted”
“the rope isnt great quality sadly”
“Not the cheapest”
Common questions
- Is salt licks for horses profitable to sell on Amazon United Kingdom?
- The niche generates £62K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +18.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the salt licks for horses niche?
- 6 brands and 23 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in salt licks for horses?
- Top complaints mined from reviews: Salt Content, Quality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for salt licks for horses peak?
- Demand peaks in Mar–Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the salt licks for horses niche?
- Listings span £4.44–£24.64; the average listing price is £10.43 (sweet spot $15–$100). The average incumbent carries 192 reviews — the moat a new listing must climb.