salmon wet dog food
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Good£11.96avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,845.63avg incumbent reviews — the moat a new listing must climb
Price range
Okay£7.46–£20.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Market size
Bad£34K£34K/yr · 23K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, salmon wet dog food is a £34K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
salmon wet dog food market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £36K–£48K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 87 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
109
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Winalot75%
- Burns10%
- Naturediet5%
- HARRINGTONS5%
- Scrumbles5%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 13 weeks — +8.9% search growth over the last 90 days.Top salmon wet dog food search terms
- fish dog food11K/yr
- winalot friday suppers fish4K/yr
- winalot fish supper dog food4K/yr
- dog food fish4K/yr
Top salmon wet dog food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WINALOT Friday Suppers Mixed Variety Fish in Gravy Wet Dog Food 40x100g
Winalot£9.634.7★1,037 rev
Burns Pet Natural Nutrition Adult & Senior Wet Dog Food Wild Fish Carrots & Wholegrain Brown Rice 12 x 150gm
Burns£10.084.1★222 rev
WINALOT Meaty Chunks Mixed in Jelly Wet Dog Food 40x100g
Winalot£9.004.7★6,086 rev
Naturediet - Feel Good Wet Dog Food Natural and Nutritionally Balanced Fish 390g (Pack of 18)
Naturediet£17.234.1★311 rev
Harringtons Complete Dry Adult Dog Food Salmon & Potato 12kg
HARRINGTONS£20.024.6★4,741 rev
Newest
by launch dateWINALOT Friday Suppers Mixed Variety Fish in Gravy Wet Dog Food 40x100g
Winalot£9.631,037 rev
WINALOT Friday Suppers Mixed Variety Fish in Gravy Wet Dog Food 12x100g Pack of 4
Winalot£13.321,037 rev
Burns Pet Natural Nutrition Adult & Senior Wet Dog Food Wild Fish Carrots & Wholegrain Brown Rice 12 x 150gm
Burns£10.08222 rev
Burns Pet Natural Nutrition Adult & Senior Wet Dog Food Wild Fish Carrots & Wholegrain Brown Rice 6 x 395gm
Burns£8.92174 rev
WINALOT Meaty Chunks Mixed in Jelly Wet Dog Food 40x100g
Winalot£9.006,086 rev
Trending
90-day click momentumWINALOT Meaty Chunks Mixed in Jelly Wet Dog Food 40x100g
Winalot£9.004.7★
WINALOT Friday Suppers Mixed Variety Fish in Gravy Wet Dog Food 12x100g Pack of 4
Winalot£13.324.7★
WINALOT Friday Suppers Mixed Variety Fish in Gravy Wet Dog Food 40x100g
Winalot£9.634.7★
Burns Pet Natural Nutrition Adult & Senior Wet Dog Food Wild Fish Carrots & Wholegrain Brown Rice 12 x 150gm
Burns£10.084.1★
Naturediet - Feel Good Wet Dog Food Natural and Nutritionally Balanced Fish 390g (Pack of 18)
Naturediet£17.234.1★
What buyers say about salmon wet dog food
What buyers praise and complain about, mined from review topics.What buyers love
“My dog enjoys it”
“Excellent value”
“Good quality food”
“My dog loves these meaty meals”
“As advertised and value for money”
“The ingredients look good which is why I bought it”
“easy to use”
“My dog has a chicken allergy and these and perfect”
“these were great size he loved them”
“the dog loves it to with all the different flavours”
What buyers complain about
“no strong aroma”
“Can get much cheaper”
“My boxers love this although they are both a bit itchy”
“biscuits are slightly bigger than the chicken which made her happy”
“A little to fishy”
“it was clear this particular flavour was not going to win them over”
“didnt seem fresh”
“Licks the bowl clean”
“Disappointed with firmness of jelly”
“I gave the residue of the bag away”
Top return reasons
Common questions
- Is salmon wet dog food profitable to sell on Amazon United Kingdom?
- The niche generates £34K/yr across 8 tracked products. 90-day search growth is +8.9%. Flapen's verdict: Skip it (39/100).
- How competitive is the salmon wet dog food niche?
- 5 brands and 109 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in salmon wet dog food?
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.1%.
- What does it cost to enter the salmon wet dog food niche?
- Listings span £7.46–£20.02; the average listing price is £11.96 (sweet spot $15–$100). The average incumbent carries 1,846 reviews — the moat a new listing must climb.