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Salmon Wet Dog Food

Fail

The top 5 brands take 100% of clicks, so Salmon Wet Dog Food is a Fail.

Flapen Score
39
39 / 100
Ranks 768 of 875 Pet Supplies niches · −11 vs the category median of 50
Market size
£34K/yr23K searches / yr
90-day growth
+8.9%search demand this quarter
Competition
88%top-5 click share · 5 brands · 109 sellers

Flapen Score

Salmon Wet Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Salmon Wet Dog Food is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salmon Wet Dog Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salmon Wet Dog Food 23K times last year and spent an estimated £34K. All 5 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+8.9%
Conversion, latest week
12.3%
Market size, estimated
£34Ka year
Top search term
fish dog food11K searches a year

02 · Price

A sale here is worth £11.96.

Listings sell for £11.96 on average, from £7.46 to £20.02. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £11.96 that is £3K to £6K a year per listing.

Average price
£11.96under the $15 to $100 sweet spot
Price range
£7.46–£20.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Food. It carries 1,846 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Food
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,846per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Salmon Wet Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£20K£27K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

109

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Winalot75%
  • Burns10%
  • Naturediet5%
  • HARRINGTONS5%
  • Scrumbles5%
  • Open — no brand owns it (0%)

Demand

Salmon Wet Dog Food search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Salmon Wet Dog Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fish dog food11K/yr
  • winalot friday suppers fish4K/yr
  • winalot fish supper dog food4K/yr
  • dog food fish4K/yr

Reviews and returns

What reviews say buyers love and hate about Salmon Wet Dog Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell20%−0.17

no strong aroma

the smell was disgusting

Smells a bit

Value For Money9%+1.86

Can get much cheaper

A little expensive so I

Better price on Amazon

Allergies9%

My boxers love this although they are both a bit itchy

Cause skin allergies

However, since the packaging and ingredients changed, both of our dogs have developed severe skin allergies and constant itching, something they never experienced before

Size-Overall6%−0.02

biscuits are slightly bigger than the chicken which made her happy

the pieces are huge

Packet content is small for a medium dog so you wl

Taste-Overall5%+0.19

A little to fishy

not to my dog's taste

Not to his taste

Love

Pet Friendly30%

My dog enjoys it

my dog are happy with this

Dog loves it

Value For Money26%+1.86

Excellent value

Good Value

Reasonable price too

Quality-Overall14%

Good quality food

Good Variety

Excellent product

Taste-Overall7%+0.19

My dog loves these meaty meals

My Maltese favourite food :-

she likes the taste

Advertised Vs Actual Product5%+0.26

As advertised and value for money

As described

Exactly what we wanted

Return

0.1% Return rate 0% Fixable by listing

Moist/Dry100%▁▁▁▁▁█

FAQ

Common Salmon Wet Dog Food questions

Answered from the same tracked data.