How competitive is the Salmon Wet Dog Food niche on Amazon United Kingdom?

5 brands and 109 sellers compete in Salmon Wet Dog Food on Amazon United Kingdom. The top 5 Salmon Wet Dog Food products take 88% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Salmon Wet Dog Food niche?

Salmon Wet Dog Food sells for £11.96 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £7.46–£20.02. The average incumbent carries 1,846 reviews — the moat a new listing must climb.

Salmon Wet Dog Food

brand-locked demand (top 5 brands take 100% of clicks) — Salmon Wet Dog Food doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Salmon Wet Dog Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Salmon Wet Dog Food is a £34K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Salmon Wet Dog Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +8.9% over the last 90 days and 12.3% of searches end in a purchase.

£34K

revenue / yr

Units sold / yr4K

Search volume / yr+8.9%23K

Conversion rate12.3%

Avg price£11.96

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 109

Top-5 product click share88%

Open market0%

Avg brand age87 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 8 products

Top Salmon Wet Dog Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

WINALOT Friday Suppers Mixed Variety Fish in Gravy Wet Dog Food 40x100g

Price: £9.63
Rating: 4.7/5
Reviews: 1,037
Age: 2y ago

Burns Pet Natural Nutrition Adult & Senior Wet Dog Food Wild Fish Carrots & Wholegrain Brown Rice 12 x 150gm

Price: £10.08
Rating: 4.1/5
Reviews: 222
Age: 4y ago

WINALOT Meaty Chunks Mixed in Jelly Wet Dog Food 40x100g

Price: £9.00
Rating: 4.7/5
Reviews: 6,086
Age: 6y ago

Naturediet - Feel Good Wet Dog Food Natural and Nutritionally Balanced Fish 390g (Pack of 18)

Price: £17.23
Rating: 4.1/5
Reviews: 311
Age: 16y ago

Harringtons Complete Dry Adult Dog Food Salmon & Potato 12kg

Price: £20.02
Rating: 4.6/5
Reviews: 4,741
Age: 13y ago

Newest

by launch date

WINALOT Friday Suppers Mixed Variety Fish in Gravy Wet Dog Food 40x100g

Price: £9.63
Rating: 4.7/5
Reviews: 1,037
Age: 2y ago

WINALOT Friday Suppers Mixed Variety Fish in Gravy Wet Dog Food 12x100g Pack of 4

Price: £13.32
Rating: 4.7/5
Reviews: 1,037
Age: 2y ago

Burns Pet Natural Nutrition Adult & Senior Wet Dog Food Wild Fish Carrots & Wholegrain Brown Rice 12 x 150gm

Price: £10.08
Rating: 4.1/5
Reviews: 222
Age: 4y ago

Burns Pet Natural Nutrition Adult & Senior Wet Dog Food Wild Fish Carrots & Wholegrain Brown Rice 6 x 395gm

Price: £8.92
Rating: 4.3/5
Reviews: 174
Age: 4y ago

WINALOT Meaty Chunks Mixed in Jelly Wet Dog Food 40x100g

Price: £9.00
Rating: 4.7/5
Reviews: 6,086
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

109

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Winalot75%
Burns10%
Naturediet5%
HARRINGTONS5%
Scrumbles5%
Open — no brand owns it (0%)

Salmon Wet Dog Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume23KCVR12.3%Products8Brands5Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,846Avg BSR#11

Top Salmon Wet Dog Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fish dog food11K/yr -2.1%3.6% conv.
winalot friday suppers fish4K/yr +22.3%16.0% conv.
winalot fish supper dog food4K/yr +27.5%15.4% conv.
dog food fish4K/yr +4.9%5.1% conv.

What reviews say buyers love and hate about Salmon Wet Dog Food

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Pet Friendly30%

“My dog enjoys it”

Value For Money26%

“Excellent value”

Quality-Overall14%

“Good quality food”

Taste-Overall7%

“My dog loves these meaty meals”

Advertised Vs Actual Product5%

“As advertised and value for money”

What buyers complain about

67% of reviews

Smell20%

“no strong aroma”

Value For Money9%

“Can get much cheaper”

Allergies9%

“My boxers love this although they are both a bit itchy”

Size-Overall6%

“biscuits are slightly bigger than the chicken which made her happy”

Taste-Overall5%

“A little to fishy”

Salmon Wet Dog Food return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Moist/Dry

100%

Common Salmon Wet Dog Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Salmon Wet Dog Food 39/100 on Amazon United Kingdom — Skip it. The niche generates £34K/yr across 8 tracked products. Search demand moved +8.9% over the last 90 days.

Salmon Wet Dog Food buyers on Amazon United Kingdom complain most about Smell, Value For Money, Allergies, the themes mined from the niche's reviews. Its return rate is 0.1%.