Is salmon oil for dogs uk profitable to sell on Amazon United Kingdom?

The niche generates £1.1M/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the salmon oil for dogs uk niche?

17 brands and 30 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in salmon oil for dogs uk?

Top complaints mined from reviews: Leak-Proof, Smell, Indigestion. The return rate is 0.0%.

When does demand for salmon oil for dogs uk peak?

Demand peaks in Aug; the busiest month runs 1.5× the quietest.

What does it cost to enter the salmon oil for dogs uk niche?

Listings span £5.96–£18.91; the average listing price is £9.47 (sweet spot $15–$100). The average incumbent carries 3,747 reviews — the moat a new listing must climb.

salmon oil for dogs uk

Worth a look

Shows low returns (0.0%), but soft demand (-5.4% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible14.5%

search→purchase rate — share of searches ending in a sale

Market size

Great£1.1M

£1.1M/yr · 797K searches

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£5.96–£18.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£9.47

avg listing price — sweet spot $15–$100

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,747

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, salmon oil for dogs uk is a £1.1M/yr Amazon United Kingdom market (797K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Aug. Verdict: Worth a look — 53/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

salmon oil for dogs uk market data

Units sold / yr: 100K–125K; avg 6,000–8,000/product
Revenue / yr: £947K–£1.2M; units × avg price
Conversion rate: 14.5%
Avg BSR: #13
Page quality: 0%
Prime: 94%
Sponsored: 83%
Out of stock: 0.4%
Avg brand age: 49 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

23%

Pets Purest31%
BUGALUGS24%
Pooch & Mutt7%
Buddycare7%
True Dog5%
Leo's4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.5×

Open Trend

Top salmon oil for dogs uk search terms

salmon oil for dogs254K/yr +13.4%13.7% conv.
salmon oil103K/yr +1.8%9.5% conv.
salmon oil for dogs uk174K/yr -57.5%10.4% conv.
fish oil for dogs46K/yr -18.2%11.7% conv.
salmon oil cats36K/yr -19.9%9.2% conv.
dog salmon oil32K/yr -7.9%13.5% conv.
omega 3 for dogs27K/yr -4.4%5.1% conv.
omega 3 fish oil for dogs15K/yr +30.7%5.7% conv.
salmon oil for cats17K/yr -1.8%7.6% conv.
fish oil for cats13K/yr -17.2%6.6% conv.

All search terms

Top salmon oil for dogs uk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bugalugs Scottish Salmon Oil For Dogs & Cats Dog Supplement Support for Skin And Coat Itchy Skin & Moulting Omega 3 Fish Oil (Salmon 500ml)

BUGALUGS£9.084.5★5,399 rev

Pets Purest Scottish Salmon Oil For Dogs Cats Horse Ferret - Pure Omega 3 6 & 9 Fish Oil Food Treats Supplement for Natural Coat Immune Support Itchy Skin Joint & Brain Health (500ml)

Pets Purest£10.574.5★21,842 rev

Pets Purest Scottish Salmon Oil For Dogs Cats Horse Ferret & Pet - Pure Omega 3 6 & 9 Fish Oil Food Treats Supplement for Natural Coat Immune Support Itchy Skin Joint & Brain Health (300ml)

Pets Purest£8.314.5★21,842 rev

Pooch & Mutt - Natural Salmon Oil Supplement for Dogs and Cats (Rich in Omega 3 6 and 9) for Healthy Skin and Coat 500ml (packaging may vary) (packaging may vary)

Pooch & Mutt£8.114.5★2,205 rev

Buddycare Scottish Salmon Oil For Dogs UK & Cats Dog Supplement Support for Skin And Coat Itchy Skin Omega 3 Fish Oil (500ml)

Buddycare£8.854.4★769 rev

Newest

by launch date

Pride & Groom Scottish Salmon Oil for Dogs and Cats | Omega 3 6 9 Enhances Shiny Coat Aids Joint Movement Boosts Brain Activity | 100% Natural Supplement for Dogs and Cats (500ml)

Pride & Groom£5.9640 rev

8mo ago

YEARS Salmon Oil for Dogs - Pure Scottish Fish Oil Omega 3 6 9 | 1 x 250ml

Years£7.32231 rev

1y ago

Rosewood Scottish Salmon Oil for Dogs and Cats Natural Rich in Omega 3 6 & 9 Fish Oil Food Supplement for Joint Mobility Immune Support Itchy Skin and Healthy Coat (500ml)

Rosewood£6.3864 rev

1y ago

Leos Salmon Oil for Dogs and Cats | Premium 100% Natural Food Topper Fish Oil for Dogs and Cats | Enhances Coat Shine Joint & Brain Health Itchy or Dry Skin and Dandruff Hair Treatment 500ml

Leo's£8.74467 rev

2y ago

Vale Pet Foods Scottish Salmon Oil for Dogs & Cats UK - Omega 3 6 9 Supplement Dog Food Topper for Joints Skin Coat Heart Health & Natural Coat - Natural Fish Oil for Dogs Puppy 500ml

Vale Pet Foods£8.51295 rev

2y ago

What buyers say about salmon oil for dogs uk

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly24%

“Great for the dog”

Quality-Overall20%

“Good quality oil”

Value For Money9%

“Great value for money”

Advertised Vs Actual Product7%

“As advertised”

Brightness/Shine/Glow6%

“gives them bright eyes”

Taste-Overall5%

“she enjoys the taste”

Soft Feel5%

“makes her fur super soft”

Smell3%

“Doesnt smell to bad”

Ease Of Use3%

“Easy to use just put in food”

Moist/Dry2%

“Great for my dogs dry skin”

What buyers complain about

Leak-Proof20%

“Bottle leaks”

Smell14%

“Smells disgusting as expected”

Indigestion9%

“Only giving 3 stars as my dog had diarrhoea on it”

Value For Money9%

“Expensive and arrived with faulty plunger”

Allergies6%

“A bit itchy and dry skin”

Taste-Overall4%

“Too strong taste”

Functionality-Overall4%

“it doesnt work”

Stale/Rotten/Spoiled4%

“its rancid on opening”

Advertised Vs Actual Product2%

“Extremely disappointed that the product doesn't match the description”

Ease Of Cleaning2%

“Messy bottle”

Common questions

Is salmon oil for dogs uk profitable to sell on Amazon United Kingdom?: The niche generates £1.1M/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Worth a look (53/100).
How competitive is the salmon oil for dogs uk niche?: 17 brands and 30 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in salmon oil for dogs uk?: Top complaints mined from reviews: Leak-Proof, Smell, Indigestion. The return rate is 0.0%.
When does demand for salmon oil for dogs uk peak?: Demand peaks in Aug; the busiest month runs 1.5× the quietest.
What does it cost to enter the salmon oil for dogs uk niche?: Listings span £5.96–£18.91; the average listing price is £9.47 (sweet spot $15–$100). The average incumbent carries 3,747 reviews — the moat a new listing must climb.