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Salmon Oil for Dogs Uk

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -5.4% this quarter, so Salmon Oil for Dogs Uk is a Maybe.

Flapen Score
53
53 / 100
Top 35% of 875 Pet Supplies niches · +3 vs the category median of 50
Market size
£1.1M/yr797K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
68%top-5 click share · 17 brands · 30 sellers

Flapen Score

Salmon Oil for Dogs Uk against its category

The dotted line is the Pet Supplies average. Past it, Salmon Oil for Dogs Uk is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salmon Oil for Dogs Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salmon Oil for Dogs Uk 797K times last year and spent an estimated £1.1M. The top 5 brands take 73% of clicks. Demand peaks in Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

14.5% of searches ended in a purchase last week.

Shoppers searched for this 797K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
797K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
14.5%
Market size, estimated
£1.1Ma year
Peak month
August1.5× the quietest month
Top search term
salmon oil for dogs254K searches a year

02 · Price

A sale here is worth £9.47.

Listings sell for £9.47 on average, from £5.96 to £18.91. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £9.47 that is £57K to £76K a year per listing.

Average price
£9.47under the $15 to $100 sweet spot
Price range
£5.96–£18.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
£57K–£76K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #13 within Health Supplies. It carries 3,747 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
94%
Out of stock, average day
0.4%
Average rank
#13in Health Supplies
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,747per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Salmon Oil for Dogs Uk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£109K£218K£328K£437K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

30

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

23%

  • Pets Purest31%
  • BUGALUGS24%
  • Pooch & Mutt7%
  • Buddycare7%
  • True Dog5%
  • Leo's4%

Demand

Salmon Oil for Dogs Uk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.5×

Search terms

Top Salmon Oil for Dogs Uk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salmon oil for dogs254K/yr
  • salmon oil103K/yr
  • salmon oil for dogs uk174K/yr
  • fish oil for dogs46K/yr
  • salmon oil cats36K/yr
  • dog salmon oil32K/yr
  • omega 3 for dogs27K/yr
  • omega 3 fish oil for dogs15K/yr
  • salmon oil for cats17K/yr
  • fish oil for cats13K/yr

Reviews and returns

What reviews say buyers love and hate about Salmon Oil for Dogs Uk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof20%

Bottle leaks

Have leaked everywhere

Leaked

Smell14%−0.04

Smells disgusting as expected

smell is weird

Doesn't smell fantastic

Indigestion9%−0.08

Only giving 3 stars as my dog had diarrhoea on it

Not good my dog started vomiting 48 hrs after using this

Upset cats stomach

Value For Money9%−0.02

Expensive and arrived with faulty plunger

Too expensive to waste

so a waste of money for me

Allergies6%+0.09

A bit itchy and dry skin

Have a little Westie girl with allergies

dogs with allergies should be careful

Love

Pet Friendly24%

Great for the dog

Dog loves it

Good for pets

Quality-Overall20%+1.13

Good quality oil

Excellent product

Excellent seller Excellent product would recommend

Value For Money9%−0.02

Great value for money

Cant beat the price

Good value for money

Advertised Vs Actual Product7%+0.25

As advertised

item as described

Just what I needed

Brightness/Shine/Glow6%+0.36

gives them bright eyes

it makes their coat shine

shes got a lovely shine

FAQ

Common Salmon Oil for Dogs Uk questions

Answered from the same tracked data.