Rubber Dog Toys

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.

Searches, last 12 months

224K

Growth, 90 days vs prior 90

-14.8%

Conversion, latest week

6.1%

Market size, estimated

£129Ka year

Top search term

benebone70K searches a year

Listings sell for £9.48 on average, from £2.69 to £32.11. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £9.48 that is £948 to £2K a year per listing.

Average price

£9.48under the $15 to $100 sweet spot

Price range

£2.69–£32.11

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

£948–£2K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #90 within Toys. It carries 8,805 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

98%

Out of stock, average day

2.7%

Average rank

#90in Toys

Average rating

4.25 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,805per listing

Listings tracked

52

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

43 months