rubber dog brush
Skip itPrices mostly outside the sweet spot ($3.40–$13.26) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Growth
Good+37.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,307.71avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.56avg listing price — sweet spot $15–$100
Market size
Bad£45K£45K/yr · 56K searches
Price range
Bad£3.40–£13.26cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rubber dog brush is a £45K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
rubber dog brush market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £30K–£38K
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #85
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 76%
- Out of stock
- 4.3%
- Avg brand age
- 46 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
99
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
12%
- KONG56%
- BUGALUGS11%
- Freshly Bailey6%
- Wahl6%
- FURminator5%
- Lotsdonxia4%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 52 weeks — +37.4% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×
Top rubber dog brush search terms
- zoom groom19K/yr
- kong zoom groom dog brush7K/yr
- rubber dog brush8K/yr
- rubber curry brush dog5K/yr
- kong zoom groom5K/yr
- rubber curry brush4K/yr
- zoom groom dog brush6K/yr
- kong brush3K/yr
Top rubber dog brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KONG - Zoom Groom Dog Brush Groom and Massage While Removing Loose Hair and Dead Skin - Blue
KONG£13.264.5★4,557 rev
KONG - ZoomGroom Red - Dog Brush for Grooming and Shampooing - For Large Dogs
KONG£9.114.6★10,284 rev
Kong Boysenberry Zoomgroom
KONG£8.594.6★10,284 rev
Rubber Curry Brush Dog for Short Haired Dogs - Soft & Gentle Deshedding Brush - Use Wet as Bath Brush or Dry for Grooming Loose Hair
Freshly Bailey£5.394.5★466 rev
Wahl Pro Sheddy Dog & Cat Brush Remove Loose Fur Aids Blood Circulation
Wahl£7.694.6★439 rev
Newest
by launch date
KONG ZoomGroom Bubbles Dog Brush - Soap Dispensing Massaging and Gooming Brush for Dogs Removes Shedding Hair - Works on All Coat Types and Lengths
KONG£11.2022 rev
1Pcs Dog Grooming Brushes Dog Bath Brush Bath Cleaning Soft Massage Dog Brush for Combing and Removing Loose Undercoat or Shedding Hair Suitable for Long-Haired and Short-Haired Puppies (Blue)
Jyinelx£6.3411 rev
Dog Bath Brush Shampoo Massage Silicone Comb Pet Grooming Detangling Removing Loose Undercoat Shed Fur (Blue)
Generic£5.320 rev
Bugalugs Deshedding Brush for Dogs Cats Horses - Pet Grooming Tool that is Gentle & Effective With Wide Shallow Comb Smooth Groomer for Dog Cat and Horse
BUGALUGS£10.931,101 rev
Rubber Pet Grooming Brush Dog Cat Bath Massage Hair Removal Brush
Lotsdonxia£5.7713 rev
Trending
90-day click momentumRubber Curry Brush Dog for Short Haired Dogs - Soft & Gentle Deshedding Brush - Use Wet as Bath Brush or Dry for Grooming Loose Hair
Freshly Bailey£5.394.5★
Rubber Pet Grooming Brush Dog Cat Bath Massage Hair Removal Brush
Lotsdonxia£5.774.5★
Dog Bath Brush Shampoo Massage Silicone Comb Pet Grooming Detangling Removing Loose Undercoat Shed Fur (Blue)
Generic£5.320.0★
Bugalugs Dog Shampoo Bath Brush & Cat Brush use wet or dry as grooming brush for grooming & bath bathing use alongside our shampoo for smelly dogs & cat shampoo
BUGALUGS£7.474.6★
KONG - Zoom Groom Dog Brush Groom and Massage While Removing Loose Hair and Dead Skin - Blue
KONG£13.264.5★
What buyers say about rubber dog brush
What buyers praise and complain about, mined from review topics.What buyers love
“Best product for grooming”
“Great item well made”
“Ease of use”
“Good value for money”
“its clean for its next use”
“the dog enjoy it”
“Amazing brush”
“Works perfect for what I needed”
“Gentle on coat and skin”
“Works well”
What buyers complain about
“A bit expensive for something that doesn't work very well”
“Doesnt work for short hair cats”
“Not as good as cheaper make”
“alot smaller than expected”
“I was disappointed with its functionality”
“shallow and doesnt give much depth of penetration to coat when brushing”
“Not very comfortable to use”
“It does not perform as advertised”
“The bristles are quite hard”
“Tough to use”
Top return reasons
Common questions
- Is rubber dog brush profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 17 tracked products. 90-day search growth is +37.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the rubber dog brush niche?
- 11 brands and 99 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in rubber dog brush?
- Top complaints mined from reviews: Value For Money, Suitability Short Hair, Quality-Overall. The return rate is 0.6%.
- When does demand for rubber dog brush peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.5× the quietest.
- What does it cost to enter the rubber dog brush niche?
- Listings span £3.40–£13.26; the average listing price is £7.56 (sweet spot $15–$100). The average incumbent carries 2,308 reviews — the moat a new listing must climb.