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Rubber Dog Brush

Fail

Prices span $3.40–$13.26, mostly outside the sweet spot, so Rubber Dog Brush is a Fail.

Flapen Score
47
47 / 100
Ranks 538 of 875 Pet Supplies niches · −3 vs the category median of 50
Market size
£45K/yr56K searches / yr
90-day growth
+37.4%search demand this quarter
Competition
65%top-5 click share · 11 brands · 99 sellers

Flapen Score

Rubber Dog Brush against its category

The dotted line is the Pet Supplies average. Past it, Rubber Dog Brush is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubber Dog Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rubber Dog Brush 56K times last year and spent an estimated £45K. The top 5 brands take 84% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +37.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+37.4%
Conversion, latest week
10.6%
Market size, estimated
£45Ka year
Peak month
June2.5× the quietest month
Top search term
zoom groom19K searches a year

02 · Price

A sale here is worth £7.56.

Listings sell for £7.56 on average, from £3.40 to £13.26. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £7.56 that is £2K to £4K a year per listing.

Average price
£7.56under the $15 to $100 sweet spot
Price range
£3.40–£13.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #85 within Grooming. It carries 2,308 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
82%
Out of stock, average day
4.3%
Average rank
#85in Grooming
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,308per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Rubber Dog Brush products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

99

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

12%

  • KONG56%
  • BUGALUGS11%
  • Freshly Bailey6%
  • Wahl6%
  • FURminator5%
  • Lotsdonxia4%
  • Open — no brand owns it (5 brands, 12%)

Demand

Rubber Dog Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×

Search terms

Top Rubber Dog Brush search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • zoom groom19K/yr
  • kong zoom groom dog brush7K/yr
  • rubber dog brush8K/yr
  • rubber curry brush dog5K/yr
  • kong zoom groom5K/yr
  • rubber curry brush4K/yr
  • zoom groom dog brush6K/yr
  • kong brush3K/yr

Reviews and returns

What reviews say buyers love and hate about Rubber Dog Brush

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Hair Removal”
14%of negative reviews mention “Value For Money”
0.6%of orders come back
“A bit expensive for something that doesn't work very well”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Rubber Dog Brush questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data