Rubber Dog Balls
FailThe top 5 brands take 100% of clicks, so Rubber Dog Balls is a Fail.
- Flapen Score
- 42 / 100Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 5042
- Market size
- £115K/yr150K searches / yr
- 90-day growth
- +9.9%search demand this quarter
- Competition
- 73%top-5 click share · 2 brands · 43 sellers
Flapen Score
Rubber Dog Balls against its category
The dotted line is the Pet Supplies average. Past it, Rubber Dog Balls is stronger. Inside it, weaker.
Market
The Rubber Dog Balls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rubber Dog Balls 150K times last year and spent an estimated £115K. All 2 brands take every click. Demand peaks in Sep–Oct–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.
- Searches, last 12 months
- 150K
- Growth, 90 days vs prior 90
- +9.9%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £115Ka year
- Peak month
- September4.2× the quietest month
- Top search term
- kong balls for dogs62K searches a year
02 · Price
A sale here is worth £10.09.
Listings sell for £10.09 on average, from £6.56 to £19.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £10.09 that is £5K to £8K a year per listing.
- Average price
- £10.09under the $15 to $100 sweet spot
- Price range
- £6.56–£19.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #74 within Toys. It carries 16,486 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 67%
- Out of stock, average day
- 0.0%
- Average rank
- #74in Toys
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 16,486per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Rubber Dog Balls products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KONG Squeezz Ball - Medium - Green Red Blue Purple - Pack of 4
- Price
- £19.99
- Rating
- 4.4/5
- Reviews
- 1,812
- Age
- 13y ago

KONG Signature Balls Fetch Toy Medium 2-Pack
- Price
- £6.56
- Rating
- 4.1/5
- Reviews
- 1,836
- Age
- 7y ago

KONG - Toy Premium Squeak Tennis Balls Gentle on Teeth - For Medium Dogs (6 Pack)
- Price
- £8.75
- Rating
- 4.4/5
- Reviews
- 6,346
- Age
- 9y ago

KONG - Squeezz Action Ball Red - Multi Textured Squeaker Interactive Fetch Toy - For Medium Dogs
- Price
- £8.72
- Rating
- 3.9/5
- Reviews
- 2,460
- Age
- 8y ago

Chuckit! Ultra Ball Durable Rubber Dog Toy Medium 6.5 cm (2-Pack)
- Price
- £7.02
- Rating
- 4.7/5
- Reviews
- 132,634
- Age
- 17y ago
Trending
estimated 90-day click momentum
KONG Squeezz Ball - Medium - Green Red Blue Purple - Pack of 4
- Price
- £19.99
- Rating
- 4.4/5
- Reviews
- 1,812
- Age
- 13y ago

KONG - Squeezz Action Ball Red - Multi Textured Squeaker Interactive Fetch Toy - For Medium Dogs
- Price
- £8.72
- Rating
- 3.9/5
- Reviews
- 2,460
- Age
- 8y ago

KONG Extreme Ball with Hole For Medium/Large Dogs Black
- Price
- £10.10
- Rating
- 4.6/5
- Reviews
- 20,374
- Age
- 14y ago

Kong Flexball for medium and large breed dogs
- Price
- £9.94
- Rating
- 4.3/5
- Reviews
- 4,075
- Age
- 6y ago

Chuckit! Ultra Ball Durable Rubber Dog Toy Medium 6.5 cm (2-Pack)
- Price
- £7.02
- Rating
- 4.7/5
- Reviews
- 132,634
- Age
- 17y ago
Newest
by launch date
Kong Flexball for medium and large breed dogs
- Price
- £9.94
- Rating
- 4.3/5
- Reviews
- 4,075
- Age
- 6y ago

KONG Signature Balls Fetch Toy Medium 2-Pack
- Price
- £6.56
- Rating
- 4.1/5
- Reviews
- 1,836
- Age
- 7y ago

KONG Squeakair Dog Toy Tennis Ball - Medium x 9
- Price
- £12.11
- Rating
- 4.4/5
- Reviews
- 1,290
- Age
- 8y ago

KONG - Squeezz Action Ball Red - Multi Textured Squeaker Interactive Fetch Toy - For Large Dogs
- Price
- £8.91
- Rating
- 3.9/5
- Reviews
- 2,460
- Age
- 8y ago

KONG - Squeezz Action Ball Red - Multi Textured Squeaker Interactive Fetch Toy - For Medium Dogs
- Price
- £8.72
- Rating
- 3.9/5
- Reviews
- 2,460
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
43
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
0%
- KONG93%
- Chuckit!7%
Demand
Rubber Dog Balls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Rubber Dog Balls search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kong balls for dogs62K/yr
- kong ball32K/yr
- kong balls13K/yr
- kong dog ball11K/yr
- kong tennis balls for dogs10K/yr
- kong squeaky balls for dogs9K/yr
- kong balls for dogs large4K/yr
- kong dog balls4K/yr
- kong tennis balls3K/yr
- kong squeaky ball2K/yr
Reviews and returns
What reviews say buyers love and hate about Rubber Dog Balls
We read the reviews and the return reasons for every product selling here.
“Not durable at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rubber Dog Balls questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









