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Rubber Dog Balls

Fail

The top 5 brands take 100% of clicks, so Rubber Dog Balls is a Fail.

Flapen Score
42
42 / 100
Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 50
Market size
£115K/yr150K searches / yr
90-day growth
+9.9%search demand this quarter
Competition
73%top-5 click share · 2 brands · 43 sellers

Flapen Score

Rubber Dog Balls against its category

The dotted line is the Pet Supplies average. Past it, Rubber Dog Balls is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubber Dog Balls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rubber Dog Balls 150K times last year and spent an estimated £115K. All 2 brands take every click. Demand peaks in Sep–Oct–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
+9.9%
Conversion, latest week
7.6%
Market size, estimated
£115Ka year
Peak month
September4.2× the quietest month
Top search term
kong balls for dogs62K searches a year

02 · Price

A sale here is worth £10.09.

Listings sell for £10.09 on average, from £6.56 to £19.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £10.09 that is £5K to £8K a year per listing.

Average price
£10.09under the $15 to $100 sweet spot
Price range
£6.56–£19.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #74 within Toys. It carries 16,486 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#74in Toys
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
16,486per listing
Listings tracked
12

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Rubber Dog Balls products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£46K1K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

43

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

0%

  • KONG93%
  • Chuckit!7%

Demand

Rubber Dog Balls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Rubber Dog Balls search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kong balls for dogs62K/yr
  • kong ball32K/yr
  • kong balls13K/yr
  • kong dog ball11K/yr
  • kong tennis balls for dogs10K/yr
  • kong squeaky balls for dogs9K/yr
  • kong balls for dogs large4K/yr
  • kong dog balls4K/yr
  • kong tennis balls3K/yr
  • kong squeaky ball2K/yr

Reviews and returns

What reviews say buyers love and hate about Rubber Dog Balls

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Pet Friendly”
49%of negative reviews mention “Durability”
0.3%of orders come back
“Not durable at all”
A buyer, on “Durability”49% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Rubber Dog Balls questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data