Rubber Dog Balls
FailThe top 5 brands take 100% of clicks, so Rubber Dog Balls is a Fail.
- Flapen Score
- 42 / 100Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 5042
- Market size
- £115K/yr150K searches / yr
- 90-day growth
- +9.9%search demand this quarter
- Competition
- 73%top-5 click share · 2 brands · 43 sellers
Flapen Score
Rubber Dog Balls against its category
The dotted line is the Pet Supplies average. Past it, Rubber Dog Balls is stronger. Inside it, weaker.
Market
The Rubber Dog Balls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rubber Dog Balls 150K times last year and spent an estimated £115K. All 2 brands take every click. Demand peaks in Sep–Oct–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
7.6% of searches ended in a purchase last week.
Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.
- Searches, last 12 months
- 150K
- Growth, 90 days vs prior 90
- +9.9%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £115Ka year
- Peak month
- September4.2× the quietest month
- Top search term
- kong balls for dogs62K searches a year
02 · Price
A sale here is worth £10.09.
Listings sell for £10.09 on average, from £6.56 to £19.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £10.09 that is £5K to £8K a year per listing.
- Average price
- £10.09under the $15 to $100 sweet spot
- Price range
- £6.56–£19.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #74 within Toys. It carries 16,486 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 67%
- Out of stock, average day
- 0.0%
- Average rank
- #74in Toys
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 16,486per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Rubber Dog Balls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
KONG Squeezz Ball - Medium - Green Red Blue Purple - Pack of 4
- Price
- £19.99
- Rating
- 4.4/5
- Reviews
- 1,812
- Age
- 13y ago

KONG Signature Balls Fetch Toy Medium 2-Pack
- Price
- £6.56
- Rating
- 4.1/5
- Reviews
- 1,836
- Age
- 7y ago

KONG - Toy Premium Squeak Tennis Balls Gentle on Teeth - For Medium Dogs (6 Pack)
- Price
- £8.75
- Rating
- 4.4/5
- Reviews
- 6,346
- Age
- 9y ago

KONG - Squeezz Action Ball Red - Multi Textured Squeaker Interactive Fetch Toy - For Medium Dogs
- Price
- £8.72
- Rating
- 3.9/5
- Reviews
- 2,460
- Age
- 8y ago

Chuckit! Ultra Ball Durable Rubber Dog Toy Medium 6.5 cm (2-Pack)
- Price
- £7.02
- Rating
- 4.7/5
- Reviews
- 132,634
- Age
- 17y ago
Trending
90-day click momentum
KONG Squeezz Ball - Medium - Green Red Blue Purple - Pack of 4
- Price
- £19.99
- Rating
- 4.4/5
- Reviews
- 1,812
- Age
- 13y ago

KONG - Squeezz Action Ball Red - Multi Textured Squeaker Interactive Fetch Toy - For Medium Dogs
- Price
- £8.72
- Rating
- 3.9/5
- Reviews
- 2,460
- Age
- 8y ago

KONG Extreme Ball with Hole For Medium/Large Dogs Black
- Price
- £10.10
- Rating
- 4.6/5
- Reviews
- 20,374
- Age
- 14y ago

Kong Flexball for medium and large breed dogs
- Price
- £9.94
- Rating
- 4.3/5
- Reviews
- 4,075
- Age
- 6y ago

Chuckit! Ultra Ball Durable Rubber Dog Toy Medium 6.5 cm (2-Pack)
- Price
- £7.02
- Rating
- 4.7/5
- Reviews
- 132,634
- Age
- 17y ago
Newest
by launch date
Kong Flexball for medium and large breed dogs
- Price
- £9.94
- Rating
- 4.3/5
- Reviews
- 4,075
- Age
- 6y ago

KONG Signature Balls Fetch Toy Medium 2-Pack
- Price
- £6.56
- Rating
- 4.1/5
- Reviews
- 1,836
- Age
- 7y ago

KONG Squeakair Dog Toy Tennis Ball - Medium x 9
- Price
- £12.11
- Rating
- 4.4/5
- Reviews
- 1,290
- Age
- 8y ago

KONG - Squeezz Action Ball Red - Multi Textured Squeaker Interactive Fetch Toy - For Large Dogs
- Price
- £8.91
- Rating
- 3.9/5
- Reviews
- 2,460
- Age
- 8y ago

KONG - Squeezz Action Ball Red - Multi Textured Squeaker Interactive Fetch Toy - For Medium Dogs
- Price
- £8.72
- Rating
- 3.9/5
- Reviews
- 2,460
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
43
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- KONG93%
- Chuckit!7%
Demand
Rubber Dog Balls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Rubber Dog Balls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kong balls for dogs62K/yr
- kong ball32K/yr
- kong balls13K/yr
- kong dog ball11K/yr
- kong tennis balls for dogs10K/yr
- kong squeaky balls for dogs9K/yr
- kong balls for dogs large4K/yr
- kong dog balls4K/yr
- kong tennis balls3K/yr
- kong squeaky ball2K/yr
Reviews and returns
What reviews say buyers love and hate about Rubber Dog Balls
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not durable at all
Broke very quickly
durability is questionable
They're a little expensive for what they are
Not worth the money
Expensive for the time he got out of it
Tough
Pretty Tough
Tougher
Not the best
high quality- these are not that
Not the quality you expect or that they used to be
Not as robust as they once were
Not as strong
My dog certainly isnt strong
Love
Very good for my dog
dog loves it
my dog is super happy with them
durable as most Kong items
Good durability
Great ball, very durable
Great toy
Keeps your dog entertained and engaged
Hours of fun
Quality ball
Excellent product
Good quality
The ball is sturdy
They are sturdy
Robust ball survives well
Return
0.3% Return rate 87% Fixable by listing
Slightly smaller than a standard tennis ball
Smaller than I expected
Mine are medium sized
Not durable at all
Broke very quickly
durability is questionable
false advertisement
Inaccurate description
However the description of size is deceiving
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rubber Dog Balls questions
Answered from the same tracked data.









