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Royal Canin Urinary S/o Dog

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Royal Canin Urinary S/o Dog is a Maybe.

Flapen Score
50
50 / 100
Ranks 423 of 875 Pet Supplies niches · on the category median
Market size
£150K/yr45K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
57%top-5 click share · 4 brands · 68 sellers

Flapen Score

Royal Canin Urinary S/o Dog against its category

The dotted line is the Pet Supplies average. Past it, Royal Canin Urinary S/o Dog is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Royal Canin Urinary S/o Dog market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Royal Canin Urinary S/o Dog 45K times last year and spent an estimated £150K. All 4 brands take every click. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

14.2% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
14.2%
Market size, estimated
£150Ka year
Peak month
April1.4× the quietest month
Top search term
royal canin urinary s/o dog22K searches a year

02 · Price

A sale here is worth £23.45.

Listings sell for £23.45 on average, from £7.42 to £49.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £23.45 that is £2K to £6K a year per listing.

Average price
£23.45inside the $15 to $100 sweet spot
Price range
£7.42–£49.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #192 within Food. It carries 357 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
44%
Out of stock, average day
0.0%
Average rank
#192in Food
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
357per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Royal Canin Urinary S/o Dog products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

68

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

0%

  • ROYAL CANIN89%
  • Royal Canin Veterinary Diet5%
  • Pro Plan Veterinary Diets5%
  • Happy Dog1%

Demand

Royal Canin Urinary S/o Dog search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25JunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Royal Canin Urinary S/o Dog search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • royal canin urinary s/o dog22K/yr
  • urinary dog food13K/yr
  • royal canin urinary dog food6K/yr
  • royal canin s/o5K/yr

Reviews and returns

What reviews say buyers love and hate about Royal Canin Urinary S/o Dog

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money46%+1.97

why so expensive

A bit on the pricey side

Expensive

Size-Overall25%−0.06

Kibble was too big

Size wise could be a bit bigger

Petite food

Quality-Overall7%−0.02

low quality there

Taste-Overall7%−0.04

bland for cat taste buds

wasn't keen on the taste - had to mix with treat pastes to get him to eat it

Residue4%−0.05

there is always a bit of residue left behind

Love

Pet Friendly34%

Dog loves it

Vet recommended and my dog always enjoys it

My cats love it

Value For Money31%+1.97

Worth the money

Good value for money

Good value

Quality-Overall11%−0.02

Excellent quality, meaty sachets with no gravy padding out the weight

Great quality food

Excellent quality

Taste-Overall8%−0.04

Great food

She also loves the taste of them

Our dog loves the taste of them

Advertised Vs Actual Product5%+0.58

It did the job we wanted it too

Does what it says

Just what my woofly needed

FAQ

Common Royal Canin Urinary S/o Dog questions

Answered from the same tracked data.