royal canin urinary s/o dog
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Avg price
Incredible£23.45avg listing price — sweet spot $15–$100
Review moat
Great357.06avg incumbent reviews — the moat a new listing must climb
Price range
Great£7.42–£49.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay£150K£150K/yr · 45K searches
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, royal canin urinary s/o dog is a £150K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
royal canin urinary s/o dog market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £141K–£188K
- units × avg price
- Conversion rate
- 14.2%
- Avg BSR
- #192
- Page quality
- 0%
- Prime
- 44%
- Sponsored
- 61%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
68
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
0%
- ROYAL CANIN89%
- Royal Canin Veterinary Diet5%
- Pro Plan Veterinary Diets5%
- Happy Dog1%
Demand & seasonality
Weekly Amazon search volume, last 60 weeks — -5.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top royal canin urinary s/o dog search terms
- royal canin urinary s/o dog22K/yr
- urinary dog food13K/yr
- royal canin urinary dog food6K/yr
- royal canin s/o5K/yr
Top royal canin urinary s/o dog products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ROYAL CANIN Veterinary URINARY S/O AGEING 7+ | 1.5 kg | Complete Diet Feed for Adult Dogs | Urinary Undersaturating or Metastabilising Properties | S/O Index
ROYAL CANIN£14.624.7★273 rev
ROYAL CANIN Urinary S/O Veterinary Health Nutrition Dog Food 48 x 100g Wet Slices
ROYAL CANIN£32.294.7★156 rev
Royal Canin Urinary Small Dog Food 4 kg
ROYAL CANIN£29.234.8★700 rev
Royal Canin Urinary Dog Food 2 kg
ROYAL CANIN£16.354.6★682 rev
ROYAL CANIN Urinary S/O Moderate Calorie Wet Dog - 12 x 100g
ROYAL CANIN£11.714.8★607 rev
Newest
by launch date
Happy Dog VET Diet Struvite 1kg bag Veterinary Urinary Support Dry Food for Struvite Stone Dissolution & Prevention
Happy Dog£8.3344 rev
Royal Canin Veterinary Urinary S/O Treats 230 g Snacks for Adults Dogs Breeds in Resealable Bag Optimised Mineral Content
ROYAL CANIN£7.4291 rev
ROYAL CANIN Veterinary URINARY S/O AGEING 7+ | 1.5 kg | Complete Diet Feed for Adult Dogs | Urinary Undersaturating or Metastabilising Properties | S/O Index
ROYAL CANIN£14.62273 rev
Royal Canin Urinary Care Adult Wet Dog Food 85g (Pack of 12)
ROYAL CANIN£12.21215 rev
ROYAL CANIN S/O Urinary Ageing 7+ Wet Dog - 12 x 85 g
ROYAL CANIN£11.76268 rev
Trending
90-day click momentum
ROYAL CANIN Urinary S/O Dog 12 x 100g Pouches
ROYAL CANIN£12.614.6★
Royal Canin Urinary Dog Food 2 kg
ROYAL CANIN£16.354.6★
ROYAL CANIN Urinary S/O Ageing 7+ Dog - 3 5 kg
ROYAL CANIN£27.564.7★
Royal Canin Urinary S/O Wet Dog Food Cans 12 x 410g
Royal Canin Veterinary Diet£32.734.6★
ROYAL CANIN Urinary S/O Ageing 7+ Dog- 8kg
ROYAL CANIN£49.524.7★
What buyers say about royal canin urinary s/o dog
What buyers praise and complain about, mined from review topics.What buyers love
“Dog loves it”
“Worth the money”
“Excellent quality, meaty sachets with no gravy padding out the weight”
“Great food”
“It did the job we wanted it too”
“APPROPRIATE SIZED CHUNKS”
“The dog is much more comfortable after being on this for a month”
“It quickly and safely to use as l always get my order from them on time”
“Easy to dispense from sachet”
“Been on 3 years now, no problems”
What buyers complain about
“why so expensive”
“Kibble was too big”
“low quality there”
“bland for cat taste buds”
“there is always a bit of residue left behind”
“as they can start to smell after a couple of days if not”
Common questions
- Is royal canin urinary s/o dog profitable to sell on Amazon United Kingdom?
- The niche generates £150K/yr across 18 tracked products. 90-day search growth is -5.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the royal canin urinary s/o dog niche?
- 4 brands and 68 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in royal canin urinary s/o dog?
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.0%.
- When does demand for royal canin urinary s/o dog peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the royal canin urinary s/o dog niche?
- Listings span £7.42–£49.52; the average listing price is £23.45 (sweet spot $15–$100). The average incumbent carries 357 reviews — the moat a new listing must climb.