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Royal Canin Satiety Dog Food

Fail

The top 5 brands take 100% of clicks, so Royal Canin Satiety Dog Food is a Fail.

Flapen Score
47
47 / 100
Ranks 538 of 875 Pet Supplies niches · −3 vs the category median of 50
Market size
£214K/yr50K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
75%top-5 click share · 3 brands · 52 sellers

Flapen Score

Royal Canin Satiety Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Royal Canin Satiety Dog Food is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Royal Canin Satiety Dog Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Royal Canin Satiety Dog Food 50K times last year and spent an estimated £214K. All 3 brands take every click. Demand peaks in May. Flapen scores it 47 out of 100, a Fail.

01 · Demand

14.4% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £214K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
14.4%
Market size, estimated
£214Ka year
Peak month
May1.8× the quietest month
Top search term
royal canin satiety dog food20K searches a year

02 · Price

A sale here is worth £29.76.

Listings sell for £29.76 on average, from £13.25 to £56.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £29.76 that is £7K to £15K a year per listing.

Average price
£29.76inside the $15 to $100 sweet spot
Price range
£13.25–£56.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£7K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 21% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #290 within Food. It carries 500 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
21%
Out of stock, average day
7.2%
Average rank
#290in Food
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
500per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
92 months

Products

Top Royal Canin Satiety Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£21K£43K£64K£86K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

52

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • ROYAL CANIN88%
  • Pro Plan Veterinary Diets7%
  • Royal Canin Veterinary Diet5%
  • Open — no brand owns it (0%)

Demand

Royal Canin Satiety Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.8×

Search terms

Top Royal Canin Satiety Dog Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • royal canin satiety dog food20K/yr
  • diabetic dog food11K/yr
  • royal canin weight management dog food5K/yr
  • royal canin satiety5K/yr
  • royal canin diabetic dog food6K/yr
  • satiety dog food3K/yr

Reviews and returns

What reviews say buyers love and hate about Royal Canin Satiety Dog Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%+0.63

I think its quite expensive

Very expensive price varies most months

It is expensive

Taste-Overall20%−0.08

I cant vouch for what they taste like

Love

Pet Friendly34%

Happy cat

My dog loves it

My cats love this

Quality-Overall17%+1.11

Great product

Good quality, good price

a good quality product at a good price

Taste-Overall10%−0.08

Amazing Food

Very good food

She loves the taste

Value For Money10%+0.63

Great food at good prices

good value for money

Good product at a good price

Locally Manufactured4%−0.06

The good thing is that I have found purchasing this product locally

FAQ

Common Royal Canin Satiety Dog Food questions

Answered from the same tracked data.