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Royal Canin Puppy Food

Fail

The top 5 brands take 100% of clicks, so Royal Canin Puppy Food is a Fail.

Flapen Score
47
47 / 100
Ranks 538 of 875 Pet Supplies niches · −3 vs the category median of 50
Market size
£301K/yr169K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
78%top-5 click share · 2 brands · 66 sellers

Flapen Score

Royal Canin Puppy Food against its category

The dotted line is the Pet Supplies average. Past it, Royal Canin Puppy Food is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Royal Canin Puppy Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Royal Canin Puppy Food 169K times last year and spent an estimated £301K. All 2 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £301K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
8.3%
Market size, estimated
£301Ka year
Peak month
January1.3× the quietest month
Top search term
royal canin puppy food110K searches a year

02 · Price

A sale here is worth £21.57.

Listings sell for £21.57 on average, from £9.19 to £43.59. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £21.57 that is £11K to £16K a year per listing.

Average price
£21.57inside the $15 to $100 sweet spot
Price range
£9.19–£43.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£11K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #302 within Food. It carries 915 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
25%
Out of stock, average day
0.0%
Average rank
#302in Food
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
915per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Royal Canin Puppy Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£30K£60K£90K£120K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

66

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • ROYAL CANIN98%
  • Royal Canin Veterinary2%
  • Open — no brand owns it (0%)

Demand

Royal Canin Puppy Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Royal Canin Puppy Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • royal canin puppy food110K/yr
  • royal canin puppy food mini13K/yr
  • royal canin puppy15K/yr
  • royal canin dog food puppy15K/yr
  • royal canin mini puppy8K/yr
  • royal canin puppy mini5K/yr
  • royal canin puppy food medium3K/yr
  • royal canin puppy food 2-10months257/yr

Reviews and returns

What reviews say buyers love and hate about Royal Canin Puppy Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money46%−0.03

It would be nice if it were cheaper as on the more expensive side

It can be bought cheaper elsewhere

it's slightly more expensive

Ingredients-Overall14%−0.08

The ingredients are shockingly bad considering its recommended by vets etc

Size-Overall14%+0.52

It is so small

Super small bits

Advertised Vs Actual Product5%−0.03

The only issue I have there was no toy or treats in a box as advertise

Love

Pet Friendly38%

Well the dog was happy

Great for my puppy

My dog loves this

Taste-Overall14%−0.06

Great food

she loves the taste

great food

Value For Money12%−0.03

Value for money

Amazing value

Good value

Quality-Overall12%+0.67

High quality food for dogs with small teeth

Great quality food

Great quality

Moist/Dry8%+0.47

My puppy love this with dry canine puppy mini

Good dry food

Good quality dry food

FAQ

Common Royal Canin Puppy Food questions

Answered from the same tracked data.