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Royal Canin Mini Adult Dog Food

Fail

The top 5 brands take 100% of clicks, so Royal Canin Mini Adult Dog Food is a Fail.

Flapen Score
46
46 / 100
Ranks 566 of 875 Pet Supplies niches · −4 vs the category median of 50
Market size
£139K/yr47K searches / yr
90-day growth
+7.1%search demand this quarter
Competition
78%top-5 click share · 2 brands · 80 sellers

Flapen Score

Royal Canin Mini Adult Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Royal Canin Mini Adult Dog Food is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Royal Canin Mini Adult Dog Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Royal Canin Mini Adult Dog Food 47K times last year and spent an estimated £139K. All 2 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

14.0% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
14.0%
Market size, estimated
£139Ka year
Peak month
September1.4× the quietest month
Top search term
royal canin mini adult dog food18K searches a year

02 · Price

A sale here is worth £21.35.

Listings sell for £21.35 on average, from £9.86 to £41.81. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £21.35 that is £5K to £11K a year per listing.

Average price
£21.35inside the $15 to $100 sweet spot
Price range
£9.86–£41.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£5K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

7% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #192 within Food. It carries 1,050 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
29%
Out of stock, average day
0.0%
Average rank
#192in Food
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,050per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Royal Canin Mini Adult Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£42K£56K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

80

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • ROYAL CANIN96%
  • MALTBYS' STORES 1904 LTD4%
  • Open — no brand owns it (0%)

Demand

Royal Canin Mini Adult Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Royal Canin Mini Adult Dog Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • royal canin mini adult dog food18K/yr
  • royal canin small dog food9K/yr
  • royal canin mini adult6K/yr
  • royal canin mini7K/yr
  • royal canin dog food mini adult5K/yr
  • royal canin small dog dry food2K/yr

Reviews and returns

What reviews say buyers love and hate about Royal Canin Mini Adult Dog Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%+0.30

Expensive

not the value of 1kg

Poor value

Quality-Overall17%−0.13

Yodel are of very low standard

Taste-Overall17%−0.03

I cant vouch for what they taste like

Size-Overall17%0.00

Tiny

Disappointed when I realised it was such a small bag

Advertised Vs Actual Product6%−0.01

the item is not 9kg as advertised

This is not a 9kg bag as advertised

Love

Pet Friendly40%

Dog loves it

Dog happy

Good for our dog

Quality-Overall21%−0.13

Quality food

Quality pet food

The product is great

Value For Money16%+0.30

A good price

Value for the money

Good value for money

Moist/Dry8%−0.03

Likes them dry so I give separately to wet food

Excellent Quality Dry dog food

dog loves em served dry

Taste-Overall5%−0.03

Very tasty and highly nutritional

She loves the taste

tasty the way the dog wolfs them down

FAQ

Common Royal Canin Mini Adult Dog Food questions

Answered from the same tracked data.