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Royal Canin Labrador

Fail

The top 5 brands take 100% of clicks, so Royal Canin Labrador is a Fail.

Flapen Score
44
44 / 100
Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 50
Market size
£15K/yr7K searches / yr
90-day growth
+25.6%search demand this quarter
Competition
74%top-5 click share · 4 brands · 58 sellers

Flapen Score

Royal Canin Labrador against its category

The dotted line is the Pet Supplies average. Past it, Royal Canin Labrador is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Royal Canin Labrador market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Royal Canin Labrador 7K times last year and spent an estimated £15K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
+25.6%
Conversion, latest week
3.8%
Market size, estimated
£15Ka year
Peak month
May1.6× the quietest month
Top search term
royal canin labrador retriever adult5K searches a year

02 · Price

A sale here is worth £52.73.

Listings sell for £52.73 on average, from £13.47 to £109.12. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £52.73 that is £0 to £5K a year per listing.

Average price
£52.73inside the $15 to $100 sweet spot
Price range
£13.47–£109.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #683 within Food. It carries 253 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
18%
Out of stock, average day
0.0%
Average rank
#683in Food
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
253per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 126 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
126 months

Products

Top Royal Canin Labrador products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

58

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • ROYAL CANIN77%
  • RoyalCanin13%
  • Eukanuba5%
  • BAPOLE5%

Demand

Royal Canin Labrador search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200150Spike '25Holiday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Royal Canin Labrador

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%+0.47

at this price I hoped it would be appetising enough by itself

Love

Quality-Overall38%−0.38

it is top quality dog food

This looks like a high-quality food

Good quality,

Flavor17%+1.98

My Labrador eats it with enthusiasm

Comfort-Overall17%+1.98

He seems so much more comfortable

Size-Overall13%+0.47

always as fit as a fiddle

The kibble size/shape seems well designed

Value For Money8%+0.47

Good value and typically, she wolfs it down

FAQ

Common Royal Canin Labrador questions

Answered from the same tracked data.