Skip to content

Royal Canin Kitten Food

Fail

The top 5 brands take 100% of clicks, so Royal Canin Kitten Food is a Fail.

Flapen Score
46
46 / 100
Ranks 566 of 875 Pet Supplies niches · −4 vs the category median of 50
Market size
£171K/yr92K searches / yr
90-day growth
+20.0%search demand this quarter
Competition
82%top-5 click share · 1 brands · 61 sellers

Flapen Score

Royal Canin Kitten Food against its category

The dotted line is the Pet Supplies average. Past it, Royal Canin Kitten Food is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Royal Canin Kitten Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Royal Canin Kitten Food 92K times last year and spent an estimated £171K. One brand takes every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £171K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
+20.0%
Conversion, latest week
8.3%
Market size, estimated
£171Ka year
Peak month
August1.5× the quietest month
Top search term
royal canin kitten food56K searches a year

02 · Price

A sale here is worth £22.54.

Listings sell for £22.54 on average, from £7.60 to £41.40. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £22.54 that is £11K to £17K a year per listing.

Average price
£22.54inside the $15 to $100 sweet spot
Price range
£7.60–£41.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£11K–£17K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #116 within Cats. It carries 2,564 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
18%
Out of stock, average day
0.0%
Average rank
#116in Cats
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,564per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Royal Canin Kitten Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£26K£51K£77K£103K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • ROYAL CANIN100%

Demand

Royal Canin Kitten Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Royal Canin Kitten Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • royal canin kitten food56K/yr
  • royal canin kitten18K/yr
  • royal canin kitten dry food14K/yr
  • royal canin cat food kitten4K/yr

Reviews and returns

What reviews say buyers love and hate about Royal Canin Kitten Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money44%0.00

Expensive as anything don't get me wrong

Didnt get much for the amount i payed

Expensive

Strength13%−0.05

not powerful enough

Defective Material/Parts13%−0.05

The product came damaged

Texture/Consistency-Overall13%−0.04

Really strange texture

Smell4%−0.02

These have minimal smell

Love

Pet Friendly35%

Its helping my little kitten grow

Cats love it

Great for mum cat and kittens

Quality-Overall21%+1.71

Great deal for quality branded food

Excellent product

Quality

Taste-Overall10%−0.03

Good food

Taste

They are eating it extremely well

Value For Money6%0.00

Worth the price

Great deal for quality branded food

It was a great deal

Soft Feel5%

Soft

Softened in water they love it

FAQ

Common Royal Canin Kitten Food questions

Answered from the same tracked data.