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Royal Canin Gastrointestinal Kitten Food

Fail

The top 5 brands take 100% of clicks, so Royal Canin Gastrointestinal Kitten Food is a Fail.

Flapen Score
42
42 / 100
Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 50
Market size
£33K/yr12K searches / yr
90-day growth
+28.9%search demand this quarter
Competition
98%top-5 click share · 2 brands · 63 sellers

Flapen Score

Royal Canin Gastrointestinal Kitten Food against its category

The dotted line is the Pet Supplies average. Past it, Royal Canin Gastrointestinal Kitten Food is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Royal Canin Gastrointestinal Kitten Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Royal Canin Gastrointestinal Kitten Food 12K times last year and spent an estimated £33K. All 2 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

15.6% of searches ended in a purchase last week.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+28.9%
Conversion, latest week
15.6%
Market size, estimated
£33Ka year
Top search term
royal canin gastrointestinal kitten food9K searches a year

02 · Price

A sale here is worth £18.32.

Listings sell for £18.32 on average, from £9.27 to £26.31. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At £18.32 that is £5K to £9K a year per listing.

Average price
£18.32inside the $15 to $100 sweet spot
Price range
£9.27–£26.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Cats. It carries 1,197 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#73in Cats
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,197per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Royal Canin Gastrointestinal Kitten Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

63

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • ROYAL CANIN94%
  • Royal Canin Veterinary6%
  • Open — no brand owns it (0%)

Demand

Royal Canin Gastrointestinal Kitten Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Jul · busiest ÷ quietest = 1.7× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Royal Canin Gastrointestinal Kitten Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money78%−0.18

Expensive as anything don't get me wrong

Not worth the price

Stunned at the price

Moist/Dry11%+0.61

But she's getting fed up of dry

Durability6%−0.02

It wont even last one week

Love

Pet Friendly27%

Its helping my little kitten grow

Happy cat

cats love it

Quality-Overall17%+1.31

Excellent product

Very good quality

Good brand

Ease Of Chewing/Swallowing8%+0.61

And she eats it no problem

Soft, very easy to digest, excellent texture — they eat it quickly and even lick the plates clean

its very gentle on there stomachs

Taste-Overall8%+0.61

It makes it extra tasty for them if you pour a tablespoon of boiled water over

tasty too - he said

Value For Money4%−0.18

It is actually cheaper here than in some pet shops and faster delivery

FAQ

Common Royal Canin Gastrointestinal Kitten Food questions

Answered from the same tracked data.