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Royal Canin Gastrointestinal Kitten Food

Fail

The top 5 brands take 100% of clicks, so Royal Canin Gastrointestinal Kitten Food is a Fail.

Flapen Score
42
42 / 100
Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 50
Market size
£33K/yr12K searches / yr
90-day growth
+28.9%search demand this quarter
Competition
98%top-5 click share · 2 brands · 63 sellers

Flapen Score

Royal Canin Gastrointestinal Kitten Food against its category

The dotted line is the Pet Supplies average. Past it, Royal Canin Gastrointestinal Kitten Food is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Royal Canin Gastrointestinal Kitten Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Royal Canin Gastrointestinal Kitten Food 12K times last year and spent an estimated £33K. All 2 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 15.6% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+28.9%
Conversion, latest week
15.6%
Market size, estimated
£33Ka year
Top search term
royal canin gastrointestinal kitten food9K searches a year

02 · Price

A sale here is worth £18.32.

Listings sell for £18.32 on average, from £9.27 to £26.31. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At £18.32 that is £5K to £9K a year per listing.

Average price
£18.32inside the $15 to $100 sweet spot
Price range
£9.27–£26.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Cats. It carries 1,197 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#73in Cats
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,197per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Royal Canin Gastrointestinal Kitten Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 98% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

63

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

98%

Top 20: 100%

Open market

0%

  • ROYAL CANIN94%
  • Royal Canin Veterinary6%
  • Open — no brand owns it (0%)

Demand

Royal Canin Gastrointestinal Kitten Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Jul · busiest ÷ quietest = 1.7× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Royal Canin Gastrointestinal Kitten Food

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Pet Friendly”
78%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Expensive as anything don't get me wrong”
A buyer, on “Value For Money”78% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Royal Canin Gastrointestinal Kitten Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data