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Royal Canin Chihuahua Dry Food

Fail

The top 5 brands take 100% of clicks, so Royal Canin Chihuahua Dry Food is a Fail.

Flapen Score
40
40 / 100
Ranks 743 of 875 Pet Supplies niches · −10 vs the category median of 50
Market size
£77K/yr38K searches / yr
90-day growth
+10.1%search demand this quarter
Competition
90%top-5 click share · 1 brands · 60 sellers

Flapen Score

Royal Canin Chihuahua Dry Food against its category

The dotted line is the Pet Supplies average. Past it, Royal Canin Chihuahua Dry Food is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Royal Canin Chihuahua Dry Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Royal Canin Chihuahua Dry Food 38K times last year and spent an estimated £77K. One brand takes every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

14.2% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+10.1%
Conversion, latest week
14.2%
Market size, estimated
£77Ka year
Peak month
November1.4× the quietest month
Top search term
royal canin chihuahua dry food15K searches a year

02 · Price

A sale here is worth £14.45.

Listings sell for £14.45 on average, from £11.03 to £20.34. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £14.45 that is £4K to £7K a year per listing.

Average price
£14.45under the $15 to $100 sweet spot
Price range
£11.03–£20.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #193 within Food. It carries 1,500 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
25%
Out of stock, average day
0.0%
Average rank
#193in Food
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,500per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Royal Canin Chihuahua Dry Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£46K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

60

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • ROYAL CANIN100%

Demand

Royal Canin Chihuahua Dry Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Royal Canin Chihuahua Dry Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • royal canin chihuahua dry food15K/yr
  • chihuahua food13K/yr
  • royal canin chihuahua6K/yr
  • royal canin dog food chihuahua3K/yr

Reviews and returns

What reviews say buyers love and hate about Royal Canin Chihuahua Dry Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.11

Small for the price

Value For Money13%+0.93

yes its a little expensive

Moist/Dry8%−0.04

These are bit dry and mushy

Smell8%−0.02

These are bit dry and mushy, easy to open and smell is bit off putting

Advertised Vs Actual Product8%−0.02

the contents not the same

Love

Pet Friendly19%

Our Doggies love this

Dog likes it

The dog likes this

Taste-Overall13%+0.84

Dogs favourite food

Great tasting

it turns out she loves the taste too

Value For Money12%+0.93

Good price

Well worth the money

Good price too

Smell10%−0.02

Big bag, my dog likes this food and it doesnt stink

It does not smell bad at all

smells ideal

Quality-Overall8%+0.51

Good quality

its totally worth it for the quality

Great product

FAQ

Common Royal Canin Chihuahua Dry Food questions

Answered from the same tracked data.