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Royal Canin Chihuahua Dry Food

Fail

The top 5 brands take 100% of clicks, so Royal Canin Chihuahua Dry Food is a Fail.

Flapen Score
40
40 / 100
Ranks 743 of 875 Pet Supplies niches · −10 vs the category median of 50
Market size
£77K/yr38K searches / yr
90-day growth
+10.1%search demand this quarter
Competition
90%top-5 click share · 1 brands · 60 sellers

Flapen Score

Royal Canin Chihuahua Dry Food against its category

The dotted line is the Pet Supplies average. Past it, Royal Canin Chihuahua Dry Food is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Royal Canin Chihuahua Dry Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Royal Canin Chihuahua Dry Food 38K times last year and spent an estimated £77K. One brand takes every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 14.2% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+10.1%
Conversion, latest week
14.2%
Market size, estimated
£77Ka year
Peak month
November1.4× the quietest month
Top search term
royal canin chihuahua dry food15K searches a year

02 · Price

A sale here is worth £14.45.

Listings sell for £14.45 on average, from £11.03 to £20.34. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £14.45 that is £4K to £7K a year per listing.

Average price
£14.45under the $15 to $100 sweet spot
Price range
£11.03–£20.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #193 within Food. It carries 1,500 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
25%
Out of stock, average day
0.0%
Average rank
#193in Food
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,500per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Royal Canin Chihuahua Dry Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£46K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

60

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

90%

Top 20: 100%

Open market

0%

  • ROYAL CANIN100%

Demand

Royal Canin Chihuahua Dry Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Royal Canin Chihuahua Dry Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • royal canin chihuahua dry food15K/yr
  • chihuahua food13K/yr
  • royal canin chihuahua6K/yr
  • royal canin dog food chihuahua3K/yr

Reviews and returns

What reviews say buyers love and hate about Royal Canin Chihuahua Dry Food

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Pet Friendly”
38%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Small for the price”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Royal Canin Chihuahua Dry Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data