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Rodeo Dog Treats

Fail

The top 5 brands take 100% of clicks, so Rodeo Dog Treats is a Fail.

Flapen Score
33
33 / 100
Ranks 844 of 875 Pet Supplies niches · −17 vs the category median of 50
Market size
£54K/yr44K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
80%top-5 click share · 2 brands · 94 sellers

Flapen Score

Rodeo Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Rodeo Dog Treats is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rodeo Dog Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rodeo Dog Treats 44K times last year and spent an estimated £54K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

15.9% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
15.9%
Market size, estimated
£54Ka year
Peak month
December1.5× the quietest month
Top search term
rodeo dog treats24K searches a year

02 · Price

A sale here is worth £7.81.

Listings sell for £7.81 on average, from £1.48 to £20.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £7.81 that is £4K to £6K a year per listing.

Average price
£7.81under the $15 to $100 sweet spot
Price range
£1.48–£20.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #610 within Treats. It carries 3,661 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#610in Treats
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,661per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Rodeo Dog Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£22K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

94

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Pedigree80%
  • Mars20%
  • Open — no brand owns it (0%)

Demand

Rodeo Dog Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Rodeo Dog Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rodeo dog treats24K/yr
  • rodeo14K/yr
  • pedigree rodeo dog treats5K/yr

Reviews and returns

What reviews say buyers love and hate about Rodeo Dog Treats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%−0.05

are still cheaper in B&M and Lidl

loss of money I would never recommend buying from this company again

Advertised Vs Actual Product14%−0.04

110 is not 112. Says 112 on box and my maths is that 5 x22 = 110

Allergies7%−0.02

My dog has an allergic reaction to these

Durability7%+0.06

Can be easily broken up

Taste-Overall7%−0.02

not to my taste

Love

Pet Friendly37%

Excellent product my dog loves these

My dogs love these

Dog happy

Value For Money24%−0.05

Good price

Excellent value

Great value

Quality-Overall13%+0.34

Good quality dog treats

Fabulous product

Overall, a fantastic product from a trusted brand

Taste-Overall6%−0.02

Good quality dog treats

My dog absolutely loves the taste

The treats themselves are great as usual

Size-Overall4%+0.27

They are a convenient size

Perfect size

The treats are a good size

FAQ

Common Rodeo Dog Treats questions

Answered from the same tracked data.