rodeo dog treats
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,661.1avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.48–£20.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.81avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£54K£54K/yr · 44K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, rodeo dog treats is a £54K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 33/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
rodeo dog treats market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- £47K–£62K
- units × avg price
- Conversion rate
- 15.9%
- Avg BSR
- #610
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
94
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Pedigree80%
- Mars20%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -15.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Top rodeo dog treats search terms
- rodeo dog treats24K/yr
- rodeo14K/yr
- pedigree rodeo dog treats5K/yr
Top rodeo dog treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pedigree Rodeo Duos - Dog Treats - with Chicken & Bacon - 70 Sticks (Pack of 10)
Pedigree£9.204.9★778 rev
Pedigree Rodeo 84 Sticks Dog Treats with Chicken - no artificial Colours or Flavours providing tasty Nutrients Vitamins Minerals and Omega 3 Pack of 12 (12 x 7)
Mars£11.664.8★1,800 rev
Pedigree Rodeo Duos - Dog Treats - with Beef and Cheese - 123 g (Pack of 10)
Pedigree£9.704.7★495 rev
Pedigree Rodeo Duos & Jumbone Medium Dog Treats in Mega Box - Multi Mix 780g Chews (Pack of 1)
Pedigree£5.714.7★8,875 rev
Pedigree Rodeo Dog Treats With Chicken 7 Sticks 123g
Pedigree£1.524.7★1,166 rev
Newest
by launch date
Pedigree Rodeo Dog Treats with Beef 123 g (Pack of 1)
Pedigree£1.48119 rev
Pedigree Rodeo 84 Sticks Dog Treats with Chicken - no artificial Colours or Flavours providing tasty Nutrients Vitamins Minerals and Omega 3 Pack of 12 (12 x 7)
Mars£11.661,800 rev
Pedigree Dog Treats Rodeo Duos with Chicken & Bacon 7 Chews
Pedigree£1.48521 rev
Pedigree Rodeo Duos - Dog Treats - with Chicken & Bacon - 70 Sticks (Pack of 10)
Pedigree£9.20778 rev
Pedigree Rodeo Duos - Dog Treats - with Beef and Cheese - 123 g (Pack of 10)
Pedigree£9.70495 rev
Trending
90-day click momentum
PEDIGREE RODEO Adult Dog Treats Beef 84 Sticks 12 x 123g
Pedigree£12.104.7★
Pedigree Rodeo Dog Treats With Chicken 7 Sticks 123g
Pedigree£1.524.7★
Pedigree Rodeo Duos & Jumbone Medium Dog Treats in Mega Box - Multi Mix 780g Chews (Pack of 1)
Pedigree£5.714.7★
Pedigree Rodeo 84 Sticks Dog Treats with Chicken - no artificial Colours or Flavours providing tasty Nutrients Vitamins Minerals and Omega 3 Pack of 12 (12 x 7)
Mars£11.664.8★
Pedigree Rodeo Duos - Dog Treats - with Chicken & Bacon - 70 Sticks (Pack of 10)
Pedigree£9.204.9★
What buyers say about rodeo dog treats
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product my dog loves these”
“Good price”
“Good quality dog treats”
“Good quality dog treats”
“They are a convenient size”
“Handy”
“As described”
“soft to munch on”
“comes with different flavour snacks for your dog”
“Great offer dogs enjoyed them x”
What buyers complain about
“are still cheaper in B&M and Lidl”
“110 is not 112. Says 112 on box and my maths is that 5 x22 = 110”
“My dog has an allergic reaction to these”
“Can be easily broken up”
“not to my taste”
“A little hard for small dogs some of them”
Common questions
- Is rodeo dog treats profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 10 tracked products. 90-day search growth is -15.6%. Flapen's verdict: Skip it (33/100).
- How competitive is the rodeo dog treats niche?
- 2 brands and 94 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rodeo dog treats?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Allergies. The return rate is 0.0%.
- When does demand for rodeo dog treats peak?
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the rodeo dog treats niche?
- Listings span £1.48–£20.29; the average listing price is £7.81 (sweet spot $15–$100). The average incumbent carries 3,661 reviews — the moat a new listing must climb.