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Rodeo Dog Treats

Fail

The top 5 brands take 100% of clicks, so Rodeo Dog Treats is a Fail.

Flapen Score
33
33 / 100
Ranks 844 of 875 Pet Supplies niches · −17 vs the category median of 50
Market size
£54K/yr44K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
80%top-5 click share · 2 brands · 94 sellers

Flapen Score

Rodeo Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Rodeo Dog Treats is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rodeo Dog Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rodeo Dog Treats 44K times last year and spent an estimated £54K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 15.9% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
15.9%
Market size, estimated
£54Ka year
Peak month
December1.5× the quietest month
Top search term
rodeo dog treats24K searches a year

02 · Price

A sale here is worth £7.81.

Listings sell for £7.81 on average, from £1.48 to £20.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £7.81 that is £4K to £6K a year per listing.

Average price
£7.81under the $15 to $100 sweet spot
Price range
£1.48–£20.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #610 within Treats. It carries 3,661 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#610in Treats
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,661per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Rodeo Dog Treats products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£22K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

94

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

0%

  • Pedigree80%
  • Mars20%
  • Open — no brand owns it (0%)

Demand

Rodeo Dog Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Rodeo Dog Treats search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rodeo dog treats24K/yr
  • rodeo14K/yr
  • pedigree rodeo dog treats5K/yr

Reviews and returns

What reviews say buyers love and hate about Rodeo Dog Treats

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Pet Friendly”
19%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“are still cheaper in B&M and Lidl”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Rodeo Dog Treats questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data