How competitive is the Rodeo Dog Treats niche on Amazon United Kingdom?

2 brands and 94 sellers compete in Rodeo Dog Treats on Amazon United Kingdom. The top 5 Rodeo Dog Treats products take 80% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Rodeo Dog Treats?

Rodeo Dog Treats buyers on Amazon United Kingdom complain most about Value For Money, Advertised Vs Actual Product, Allergies, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Rodeo Dog Treats niche?

Rodeo Dog Treats sells for £7.81 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.48–£20.29. The average incumbent carries 3,661 reviews — the moat a new listing must climb.

Rodeo Dog Treats

brand-locked demand (top 5 brands take 100% of clicks) — Rodeo Dog Treats doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Rodeo Dog Treats profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rodeo Dog Treats is a £54K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 33/100.

Rodeo Dog Treats: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.6% over the last 90 days and 15.9% of searches end in a purchase.

£54K

revenue / yr

Units sold / yr8K

Search volume / yr-15.6%44K

Conversion rate15.9%

Avg price£7.81

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 94

Top-5 product click share80%

Open market0%

Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 10 products

Top Rodeo Dog Treats products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pedigree Rodeo Duos - Dog Treats - with Chicken & Bacon - 70 Sticks (Pack of 10)

Price: £9.20
Rating: 4.9/5
Reviews: 778
Age: 6y ago

Pedigree Rodeo 84 Sticks Dog Treats with Chicken - no artificial Colours or Flavours providing tasty Nutrients Vitamins Minerals and Omega 3 Pack of 12 (12 x 7)

Price: £11.66
Rating: 4.8/5
Reviews: 1,800
Age: 5y ago

Pedigree Rodeo Duos - Dog Treats - with Beef and Cheese - 123 g (Pack of 10)

Price: £9.70
Rating: 4.7/5
Reviews: 495
Age: 6y ago

Pedigree Rodeo Duos & Jumbone Medium Dog Treats in Mega Box - Multi Mix 780g Chews (Pack of 1)

Price: £5.71
Rating: 4.7/5
Reviews: 8,875
Age: 6y ago

Pedigree Rodeo Dog Treats With Chicken 7 Sticks 123g

Price: £1.52
Rating: 4.7/5
Reviews: 1,166
Age: 16y ago

Newest

by launch date

Pedigree Rodeo Dog Treats with Beef 123 g (Pack of 1)

Price: £1.48
Rating: 4.5/5
Reviews: 119
Age: 5y ago

Pedigree Rodeo 84 Sticks Dog Treats with Chicken - no artificial Colours or Flavours providing tasty Nutrients Vitamins Minerals and Omega 3 Pack of 12 (12 x 7)

Price: £11.66
Rating: 4.8/5
Reviews: 1,800
Age: 5y ago

Pedigree Dog Treats Rodeo Duos with Chicken & Bacon 7 Chews

Price: £1.48
Rating: 4.7/5
Reviews: 521
Age: 6y ago

Pedigree Rodeo Duos - Dog Treats - with Chicken & Bacon - 70 Sticks (Pack of 10)

Price: £9.20
Rating: 4.9/5
Reviews: 778
Age: 6y ago

Pedigree Rodeo Duos - Dog Treats - with Beef and Cheese - 123 g (Pack of 10)

Price: £9.70
Rating: 4.7/5
Reviews: 495
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Pedigree80%
Mars20%
Open — no brand owns it (0%)

Rodeo Dog Treats demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume44KCVR15.9%Products10Brands2Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews3,661Avg BSR#610

Peak months: Dec · busiest ÷ quietest = 1.5×

Top Rodeo Dog Treats search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rodeo dog treats24K/yr -21.4%18.9% conv.
rodeo14K/yr -5.0%8.7% conv.
pedigree rodeo dog treats5K/yr -13.5%16.4% conv.

What reviews say buyers love and hate about Rodeo Dog Treats

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Pet Friendly37%

“Excellent product my dog loves these”

Value For Money24%

“Good price”

Quality-Overall13%

“Good quality dog treats”

Taste-Overall6%

“Good quality dog treats”

Size-Overall4%

“They are a convenient size”

What buyers complain about

62% of reviews

Value For Money19%

“are still cheaper in B&M and Lidl”

Advertised Vs Actual Product14%

“110 is not 112. Says 112 on box and my maths is that 5 x22 = 110”

Allergies7%

“My dog has an allergic reaction to these”

Durability7%

“Can be easily broken up”

Taste-Overall7%

“not to my taste”

Common Rodeo Dog Treats questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rodeo Dog Treats 33/100 on Amazon United Kingdom — Skip it. The niche generates £54K/yr across 10 tracked products. Search demand moved -15.6% over the last 90 days.