robo fish
Worth a lookShows beatable incumbent ratings (3.3★), but a small market ($67K/yr) keeps it on the watch list.
Quality gap
Incredible3.3★avg incumbent rating — lower means beatable quality
Returns
Great1.1%return rate — above 5% kills the launch gate
Growth
Good+48.5%90-day search growth — must beat 0% to launch
Review moat
Good1,084.09avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.39avg listing price — sweet spot $15–$100
Price range
Okay£5.95–£19.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad£67K£67K/yr · 123K searches
According to Flapen's Amazon United Kingdom niche tracking, robo fish is a £67K/yr Amazon United Kingdom market (123K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
robo fish market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £46K–£57K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #187
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 52%
- Out of stock
- 6.7%
- Avg brand age
- 26 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
43
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
8%
- Robo Alive54%
- XLTXWD12%
- Tyasoleil10%
- DNTHYRIN6%
- GxouQcn6%
- Pets Alive4%
- Open — no brand owns it (5 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +48.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top robo fish search terms
- robo fish47K/yr
- robo alive fish13K/yr
- robot fish12K/yr
- swimming fish bath toy6K/yr
- swimming fish5K/yr
- robotic fish6K/yr
- robofish7K/yr
- bath fish5K/yr
- robo fish tank8K/yr
- robo alive fish tank5K/yr
Top robo fish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Robo Fish Series 3 Robotic Swimming Fish (Orange and Teal) electronic pet fish summer pool toy bath toy (2 Pack Orange and Teal)
Robo Alive£11.374.0★6,067 rev
3Pcs Robo Fish Electrodynamic Induction Swimming Robot Fish for Cats Cat Interactive Pet Swimming Bath (Purple+Pink+Yellow)
XLTXWD£9.003.0★29 rev
Robo Turtle Robotic Swimming Turtle Toy (2 Pack Orange & Blue) ZURU Battery Powered Water and Outdoor Pool Toy for Kids Toddlers and Pets | Swimming Bath Fun
Robo Alive£12.234.1★4,327 rev
GxouQcn Robo Fish 4 Pcs 2.95 * 1.37 * 0.87 INCH Interactive Cat Yoy Fish Swimming Pet for Cats for Bath Time Fun
GxouQcn£11.891.5★2 rev
Robo Alive Water Activated Shark 2 Pack (White) by ZURU Realistic Swimming Robotic Bath Toy for Kids Tweens & Teens Water-Activated Pet Shark for Play & Pranks 3+
Robo Alive£11.343.6★204 rev
Newest
by launch date
Pack of 6 Light Up Swimming Fish Bath Toys Sensor Activated Glowing Fish Toy Interactive Water Play Toy for Kids Perfect for Bathtub Pool Garden Summer Outdoor Play
Generic£5.955 rev
Swimming Robot Fish Toy Electronic Pet Fish Bath Toy Interactive Colorful Cat Pool Toys Robotic Fishes with LED Light Waterproof Magic Water-Activated Glowing Swimming Fishes Luminous Function(4pcs)
Explcior£9.823 rev
3 Pcs Robo Fish Robot Swimming Fish Bath Toy Colourful Robotic Fishes Set Fake Fish Toys for Pet Play and Bath Time Entertainment No Battery
EujRcf£8.875 rev
DNTHYRIN 4PCS Robot Fish Interactive Robotic Fish for Indoor Cats Four Swimming Robo Fish with Realistic Movement Yellow Orange Pink Purple Set for Pet Play and Bath Time Entertainment
DNTHYRIN£10.644 rev
2 Pcs Robo Fishs Robot Fish with 2 Pcs Simulation Seaweed and 2 Pcs Simulation Coral Bath Fish Swimming Set Auto Swim in Water Realistic Movement for Bath Time Fun
TUBAWD£7.304 rev
Trending
90-day click momentum
6PCS Robo Fish Interactive Robotic Fishes Engaging Cat and Dog Play Bath Time Entertainment for Pets Multi-Colour Aquatic Design with Green and Red and Pink and Purple Fish
DNTHYRIN£7.461.5★
3 Pcs Robo Fish Robot Swimming Fish Bath Toy Colourful Robotic Fishes Set Fake Fish Toys for Pet Play and Bath Time Entertainment No Battery
EujRcf£8.872.0★
DNTHYRIN 4PCS Robot Fish Interactive Robotic Fish for Indoor Cats Four Swimming Robo Fish with Realistic Movement Yellow Orange Pink Purple Set for Pet Play and Bath Time Entertainment
DNTHYRIN£10.641.9★
Pack of 6 Light Up Swimming Fish Bath Toys Sensor Activated Glowing Fish Toy Interactive Water Play Toy for Kids Perfect for Bathtub Pool Garden Summer Outdoor Play
Generic£5.953.8★
Robo Alive Water Activated Shark 2 Pack (Grey) by ZURU Realistic Swimming Robotic Bath Toy for Kids Tweens & Teens Water-Activated Pet Shark for Play & Pranks Grey 3+
Robo Alive£10.343.6★
What buyers say about robo fish
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic toy”
“Cheaper than in other shops too”
“Good quality”
“attractive”
“Came as advertised”
“its reusable so the babies can hatch time”
“and safe to say”
“Legs are easy to come of”
“Lovely Glowing Bath Toys for Kids”
“Nice gift”
What buyers complain about
“Break to easy”
“Low battery”
“Overpriced for what they are”
“Poor quality”
“Barely worked”
“They are also very small - much smaller than they appear”
“Quite fragile”
“Waste of money”
“One item faulty and not working”
“Only downside is they are not rechargeable”
Top return reasons
Common questions
- Is robo fish profitable to sell on Amazon United Kingdom?
- The niche generates £67K/yr across 23 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is +48.5%. Flapen's verdict: Worth a look (55/100).
- How competitive is the robo fish niche?
- 11 brands and 43 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in robo fish?
- Top complaints mined from reviews: Durability, Battery Life, Value For Money. The return rate is 1.1%.
- When does demand for robo fish peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the robo fish niche?
- Listings span £5.95–£19.43; the average listing price is £11.39 (sweet spot $15–$100). The average incumbent carries 1,084 reviews — the moat a new listing must climb.