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Robo Fish

Maybe

The products selling today average only 3.3★. But shoppers spend only $67K a year here, so Robo Fish is a Maybe.

Flapen Score
55
55 / 100
Top 28% of 875 Pet Supplies niches · +5 vs the category median of 50
Market size
£67K/yr123K searches / yr
90-day growth
+48.5%search demand this quarter
Competition
55%top-5 click share · 11 brands · 43 sellers

Flapen Score

Robo Fish against its category

The dotted line is the Pet Supplies average. Past it, Robo Fish is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Robo Fish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Robo Fish 123K times last year and spent an estimated £67K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +48.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
+48.5%
Conversion, latest week
4.8%
Market size, estimated
£67Ka year
Peak month
December2.6× the quietest month
Top search term
robo fish47K searches a year

02 · Price

A sale here is worth £11.39.

Listings sell for £11.39 on average, from £5.95 to £19.43. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £11.39 that is £3K to £6K a year per listing.

Average price
£11.39under the $15 to $100 sweet spot
Price range
£5.95–£19.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #187 within Cats. It carries 1,084 reviews at 3.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
87%
Out of stock, average day
6.7%
Average rank
#187in Cats
Average rating
3.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,084per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Robo Fish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

43

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

8%

  • Robo Alive54%
  • XLTXWD12%
  • Tyasoleil10%
  • DNTHYRIN6%
  • GxouQcn6%
  • Pets Alive4%
  • Open — no brand owns it (5 brands, 8%)

Demand

Robo Fish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Robo Fish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • robo fish47K/yr
  • robo alive fish13K/yr
  • robot fish12K/yr
  • swimming fish bath toy6K/yr
  • swimming fish5K/yr
  • robotic fish6K/yr
  • robofish7K/yr
  • bath fish5K/yr
  • robo fish tank8K/yr
  • robo alive fish tank5K/yr

Reviews and returns

What reviews say buyers love and hate about Robo Fish

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability26%−0.28

Break to easy

One broke after two minutes

1 day use then dead

Battery Life24%−0.25

Low battery

Terrible battery life

Battery didnt seem to last long

Value For Money9%−0.03

Overpriced for what they are

Expensive for what it is

Probably not worth the money

Quality-Overall7%−0.07

Poor quality

Rubbish product

Simply put, its rubbish

Functionality-Overall6%−0.05

Barely worked

Not working properly

Some don't work

Love

Fun/Entertainment Experience44%+3.07

Fantastic toy

Very cute little toys

Great fun

Value For Money8%−0.03

Cheaper than in other shops too

Good value for the money

value

Quality-Overall7%−0.07

Good quality

So far so good looks real good quality looks like a real fish without hurting a real fish

Color4%

attractive

The red boat is fantastic, sadly the blue one is not as fast and zippy

Advertised Vs Actual Product4%+0.35

Came as advertised

As described

Return

1.1% Return rate 5% Fixable by listing

Functionality-Overall47%▆▇▆█▆▆

Barely worked

Not working properly

Some don't work

Durability11%▅▃▃█▃▇

Break to easy

One broke after two minutes

1 day use then dead

Defective Material/Parts9%▄▁█▅▃▅

One item faulty and not working

Wont switch off

Battery Life6%█▁▆▅▄▆

Low battery

Terrible battery life

Battery didnt seem to last long

Size-Overall5%▁▄█▁▂▆

They are also very small - much smaller than they appear

Item came as small toys

Came as tiny little toys

FAQ

Common Robo Fish questions

Answered from the same tracked data.