Retractable Dog Lead 10m

Shoppers searched for this 362K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £255K a year.

Searches, last 12 months

362K

Growth, 90 days vs prior 90

-23.5%

Conversion, latest week

4.7%

Market size, estimated

£255Ka year

Peak month

March1.8× the quietest month

Top search term

flexi lead87K searches a year

Listings sell for £14.88 on average, from £5.74 to £30.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £14.88 that is £4K to £7K a year per listing.

Average price

£14.88under the $15 to $100 sweet spot

Price range

£5.74–£30.43

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£4K–£7K

Returns

2.3%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #20 within Collars, Harnesses & Leads. It carries 16,703 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

91%

Out of stock, average day

1.0%

Average rank

#20in Collars, Harnesses & Leads

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

16,703per listing

Listings tracked

46

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months