Retractable Dog Lead 10m
MaybeThe products selling today average only 4.3★. But demand is soft, at -23.5% this quarter, so Retractable Dog Lead 10m is a Maybe.
- Flapen Score
- 52 / 100Top 38% of 875 Pet Supplies niches · +2 vs the category median of 5052
- Market size
- £255K/yr362K searches / yr
- 90-day growth
- -23.5%search demand this quarter
- Competition
- 40%top-5 click share · 18 brands · 95 sellers
Flapen Score
Retractable Dog Lead 10m against its category
The dotted line is the Pet Supplies average. Past it, Retractable Dog Lead 10m is stronger. Inside it, weaker.
Market
The Retractable Dog Lead 10m market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Retractable Dog Lead 10m 362K times last year and spent an estimated £255K. The top 5 brands take 82% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
4.7% of searches ended in a purchase last week.
Shoppers searched for this 362K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £255K a year.
- Searches, last 12 months
- 362K
- Growth, 90 days vs prior 90
- -23.5%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £255Ka year
- Peak month
- March1.8× the quietest month
- Top search term
- flexi lead87K searches a year
02 · Price
A sale here is worth £14.88.
Listings sell for £14.88 on average, from £5.74 to £30.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £14.88 that is £4K to £7K a year per listing.
- Average price
- £14.88under the $15 to $100 sweet spot
- Price range
- £5.74–£30.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 2.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #20 within Collars, Harnesses & Leads. It carries 16,703 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 91%
- Out of stock, average day
- 1.0%
- Average rank
- #20in Collars, Harnesses & Leads
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 16,703per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Retractable Dog Lead 10m products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
flexi Giant L | 8 m Retractable Tape Leash for Dogs up to 50 kg | Black/Neon Yellow | Retractable Dog Lead | Weight: 630 g | Dimensions: 15.2 x 20.8 cm
- Price
- £20.49
- Rating
- 4.5/5
- Reviews
- 30,630
- Age
- 13y ago
flexi Classic L | 8 m retractable tape leash for dogs up to 50 kg | Black | Retractable dog lead | Weight: 530 g | Dimensions: 14.7 x 20.9 cm
- Price
- £12.84
- Rating
- 4.5/5
- Reviews
- 25,852
- Age
- 10y ago
flexi Xtreme L | 8 m Extra resistant Retractable Tape Leash for Dogs up to 55 kg | Orange | Retractable Dog Lead | Soft Stop | Built-in shock absorber | Weight: 640 g | Dimensions: 14.7 x 21 cm
- Price
- £23.70
- Rating
- 4.6/5
- Reviews
- 4,272
- Age
- 3y ago
Pecute Retractable Dog Leash with Poo Bag Holder 10m/32ft Extended dog Leash with 360 Tangle-Free Anti-Slip Handle and Quick Brake Button Suitable for Dogs Up to 110lbs/50kg in Weight
- Price
- £23.30
- Rating
- 4.3/5
- Reviews
- 1,617
- Age
- 1y ago
flexi Giant Professional | 10 m Retractable Tape Leash for Dogs up to 50 kg | Black/Neon Yellow | Retractable Dog Lead | Weight: 860 g | Dimensions: 18 x 24 cm
- Price
- £30.43
- Rating
- 4.5/5
- Reviews
- 30,630
- Age
- 11y ago
Trending
90-day click momentumflexi Classic L | 8 m retractable tape leash for dogs up to 50 kg | Black | Retractable dog lead | Weight: 530 g | Dimensions: 14.7 x 20.9 cm
- Price
- £12.84
- Rating
- 4.5/5
- Reviews
- 25,852
- Age
- 10y ago
Pecute Retractable Dog Leash with Poo Bag Holder 10m/32ft Extended dog Leash with 360 Tangle-Free Anti-Slip Handle and Quick Brake Button Suitable for Dogs Up to 110lbs/50kg in Weight
- Price
- £22.96
- Rating
- 4.1/5
- Reviews
- 3,493
- Age
- 1y ago
Pecute Retractable Dog Leash with Poo Bag Holder 10m/32ft Extended dog Leash with 360 Tangle-Free Anti-Slip Handle and Quick Brake Button Suitable for Dogs Up to 110lbs/50kg in Weight
- Price
- £23.75
- Rating
- 4.3/5
- Reviews
- 1,617
- Age
- 1y ago
Retractable Dog Lead for medium dogs with Poop Bag Holder Extendable Dog Lead 360 Tangle-Free Design Retractable Dog leads for Small Dogs Up to 30Kg/66Lbs Retractable Dog Lead 5 metres with Brake
- Price
- £12.55
- Rating
- 4.0/5
- Reviews
- 175
- Age
- 1y ago
flexi Giant L | 8 m Retractable Tape Leash for Dogs up to 50 kg | Black/Neon Yellow | Retractable Dog Lead | Weight: 630 g | Dimensions: 15.2 x 20.8 cm
- Price
- £20.49
- Rating
- 4.5/5
- Reviews
- 30,630
- Age
- 13y ago
Newest
by launch datePecute Retractable Dog Leash with Poo Bag Holder 10m/32ft Extended dog Leash with 360 Tangle-Free Anti-Slip Handle and Quick Brake Button Suitable for Dogs Up to 110lbs/50kg in Weight
- Price
- £22.96
- Rating
- 4.1/5
- Reviews
- 3,493
- Age
- 1y ago
Pecute Retractable Dog Leash with Poo Bag Holder 10m/32ft Extended dog Leash with 360 Tangle-Free Anti-Slip Handle and Quick Brake Button Suitable for Dogs Up to 110lbs/50kg in Weight
- Price
- £23.75
- Rating
- 4.3/5
- Reviews
- 1,617
- Age
- 1y ago
TRENDORA Heavy duty 360 Tangle-Free Retractable Dog Lead with Detachable Poo Bag Holder & 15 Poo Bags | For Dogs Upto 30Kg | Soft Anti-Slip Handle | One-Handed Operation | 5m Length
- Price
- £16.16
- Rating
- 3.4/5
- Reviews
- 164
- Age
- 1y ago
Aomig Retractable Dog Lead Tangle-Free Retractable Dog Leash 8m/50kg Heavy-Duty Extendable Dog Leads Robust Self-Locking Dog Lise with Quick-Lock Pause System for Outdoor Walking & Jogging Use
- Price
- £11.92
- Rating
- 4.3/5
- Reviews
- 202
- Age
- 1y ago
Retractable Dog Lead for medium dogs with Poop Bag Holder Extendable Dog Lead 360 Tangle-Free Design Retractable Dog leads for Small Dogs Up to 30Kg/66Lbs Retractable Dog Lead 5 metres with Brake
- Price
- £12.55
- Rating
- 4.0/5
- Reviews
- 175
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
95
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
40%
Top 20: 74%
Open market
14%
- flexi57%
- pecute12%
- Jenny Wren made to be better5%
- allpetsolutions5%
- Fida4%
- TUG4%
- Open — no brand owns it (12 brands, 14%)
Demand
Retractable Dog Lead 10m search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Retractable Dog Lead 10m search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flexi lead87K/yr
- flexi dog lead29K/yr
- retractable dog lead 10m28K/yr
- 10 metre retractable dog lead23K/yr
- 10m retractable dog lead23K/yr
- extendable dog lead 10 metre14K/yr
- heavy duty retractable dog lead17K/yr
- extendable dog lead for large dogs14K/yr
- 8m dog lead retractable15K/yr
- strong retractable dog lead12K/yr
Reviews and returns
What reviews say buyers love and hate about Retractable Dog Lead 10m
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Breaks easily
broke within a week
Comes apart
Very cheap quality
Not the best build quality
Poor Quality
It is a bit heavy
Slightly heavy
Found it a bit on the heavy side
Lock problem
the locking mechanism is terrible
Locking Mechanism broken
Not fit for purpose
Small
it was absolutely massive
Love
I have found this lead to be excellent quality
Fantastic quality bit of kit
Amazing quality
Nice strong box
Good and strong
The clip is strong
Money well spent
Excellent value
Good value for money
still working well
great legnth and durable
Strong and durable
Easy to hold
Easy to use
Easy to hold and use
Return
2.3% Return rate 44% Fixable by listing
Not fit for purpose
Small
it was absolutely massive
It is a bit heavy
Slightly heavy
Found it a bit on the heavy side
Breaks easily
broke within a week
Comes apart
Dog leed
Unfortunately, it snapped yesterday while out on a walk
25KG dog which caused her to go missing for 40 hours
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Dog Pram
£309K/yr+39.9%
Automatic Cat Feeder
£1.2M/yr+16.2%
Cat Tent
£54K/yr+71.7%
Cat Tunnel Outdoor
£47K/yr+125.9%
Cat Litter Tray
£4.8M/yr-3.6%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Retractable Dog Lead 10m questions
Answered from the same tracked data.