Reptile

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months

194K

Growth, 90 days vs prior 90

-15.6%

Conversion, latest week

2.6%

Market size, estimated

£43Ka year

Top search term

crested gecko tank accessories16K searches a year

Listings sell for £8.58 on average, from £2.75 to £16.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £8.58 that is £0 to £858 a year per listing.

Average price

£8.58under the $15 to $100 sweet spot

Price range

£2.75–£16.86

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£858

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #90 within Fish & Aquatic Pets. It carries 396 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

98%

Out of stock, average day

3.5%

Average rank

#90in Fish & Aquatic Pets

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

396per listing

Listings tracked

85

27 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

27

Successful launches

1Amazon's first-year sales bar

Average brand age

29 months