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Renal Cat Food Dry

Fail

The top 5 brands take 100% of clicks, so Renal Cat Food Dry is a Fail.

Flapen Score
44
44 / 100
Ranks 630 of 875 Pet Supplies niches · −6 vs the category median of 50
Market size
£45K/yr14K searches / yr
90-day growth
+2.4%search demand this quarter
Competition
67%top-5 click share · 4 brands · 79 sellers

Flapen Score

Renal Cat Food Dry against its category

The dotted line is the Pet Supplies average. Past it, Renal Cat Food Dry is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Renal Cat Food Dry market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Renal Cat Food Dry 14K times last year and spent an estimated £45K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

17.2% of searches ended in a purchase last week.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
17.2%
Market size, estimated
£45Ka year
Top search term
renal cat food dry9K searches a year

02 · Price

A sale here is worth £18.89.

Listings sell for £18.89 on average, from £8.43 to £36.61. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £18.89 that is £2K to £5K a year per listing.

Average price
£18.89inside the $15 to $100 sweet spot
Price range
£8.43–£36.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #170 within Cats. It carries 717 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
47%
Out of stock, average day
0.0%
Average rank
#170in Cats
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
717per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Renal Cat Food Dry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

79

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • ROYAL CANIN78%
  • Pro Plan Veterinary Diets14%
  • Pro Plan5%
  • affinity ADVANCE VETERINARY DIETS3%

Demand

Renal Cat Food Dry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.6× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Renal Cat Food Dry

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%+0.07

The pellets are little

a small

Smaller biscuits than 2 kg bag

Value For Money22%+0.74

also very expensive

Very expensive

A bit pricey

Ingredients-Overall10%−0.02

I dislike the ingredients

I'm not a fan of the ingredients at all

Moist/Dry6%+0.30

remove them if left to soak as kit doesnt like them soggy

Smell6%+0.62

There isnt a smell at all that I can detect

Love

Pet Friendly42%

Cats love it

Excellent product and the cat enjoyed it too

Good for cats

Quality-Overall17%−0.05

Good quality

Great item

Really good quality and gentle

Value For Money9%+0.74

I am so glad I have found this seller on Amazon as it is factuality the cheapest around as we all know with rising costs

Great value pack

Great price

Taste-Overall7%+0.10

A nice treat if your cat likes them

Tasty treat for the cat

So, my cat think it is very tasty

Smell6%+0.62

medium sized bag with low odor

it smells good

It has a really strong smell which apparently is good good for cats with low appetite

FAQ

Common Renal Cat Food Dry questions

Answered from the same tracked data.