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Raw Dog Food

Raw Dog Food shows low returns (0.0%), but soft demand (-10.0% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 27Growth 20Conversion 27Competition 63Returns 100Price range 85Avg price 95Brand share 35Review moat 94Quality gap 48
This niche Category average

Is Raw Dog Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Raw Dog Food is a £115K/yr Amazon United Kingdom market (161K searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 51/100.

Raw Dog Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -10.0% over the last 90 days and 2.2% of searches end in a purchase.

£115K

revenue / yr

Units sold / yr4K
Search volume / yr-10.0%161K
Conversion rate2.2%
Avg price£32.40

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers11 · 53
Top-5 product click share47%
Open market16%
Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement86%
New entrants (1y)6· 0 succeeded
Avg rating4.5★
Avg reviews123

Top Raw Dog Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£12K£17K£23K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 falling

Sellers

53

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

12%

  • Pawsitive Raw Foods39%
  • Moco22%
  • Meatiful9%
  • Cotswold Raw7%
  • Natures Menu7%
  • mersey raw dog food4%
  • Open — no brand owns it (5 brands, 12%)

Raw Dog Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume161KCVR2.2%Products29Brands11Top 5 Brands84%OOS Rate6.4%Rating4.5★Reviews123Avg BSR#33
4K3KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Raw Dog Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • raw dog food100K/yr
  • raw dog food frozen18K/yr
  • frozen dog food7K/yr
  • raw puppy food5K/yr
  • raw food for dogs5K/yr
  • frozen raw dog food4K/yr
  • dog raw food4K/yr
  • dog food raw3K/yr
  • raw meat for dogs4K/yr
  • frozen dog food raw4K/yr

What reviews say buyers love and hate about Raw Dog Food

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Pet Friendly39%

Dogs enjoy it

Value For Money12%

Good price

Quality-Overall12%

Fantastic high quality food

Taste-Overall7%

This is excellent food

Freshness5%

Good and fresh

What buyers complain about

88% of reviews
Smell32%

It makes the whole house smell of rotten meant when a unit is opened

Indigestion15%

The last two batches of this food initially gave one of the dogs diarrhoea

Allergies12%

25%-75% to my boy who has terrible allergies

Size-Overall9%

Very large. but breakable

Value For Money6%

Not value for money

Common Raw Dog Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Raw Dog Food 51/100 on Amazon United Kingdom — Worth a look. The niche generates £115K/yr across 29 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -10.0% over the last 90 days.
Search demand for Raw Dog Food on Amazon United Kingdom is steady year-round — the busiest month runs 1.2× the quietest.