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Raw Dog Food

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -10.0% this quarter, so Raw Dog Food is a Maybe.

Flapen Score
51
51 / 100
Top 44% of 875 Pet Supplies niches · +1 vs the category median of 50
Market size
£115K/yr161K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
47%top-5 click share · 11 brands · 53 sellers

Flapen Score

Raw Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Raw Dog Food is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raw Dog Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Raw Dog Food 161K times last year and spent an estimated £115K. The top 5 brands take 84% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
2.2%
Market size, estimated
£115Ka year
Peak month
January1.2× the quietest month
Top search term
raw dog food100K searches a year

02 · Price

A sale here is worth £32.40.

Listings sell for £32.40 on average, from £8.06 to £62.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £32.40 that is £3K to £8K a year per listing.

Average price
£32.40inside the $15 to $100 sweet spot
Price range
£8.06–£62.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #33 within Food. It carries 123 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
24%
Out of stock, average day
6.4%
Average rank
#33in Food
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
123per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Raw Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 falling

Sellers

53

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

12%

  • Pawsitive Raw Foods39%
  • Moco22%
  • Meatiful9%
  • Cotswold Raw7%
  • Natures Menu7%
  • mersey raw dog food4%
  • Open — no brand owns it (5 brands, 12%)

Demand

Raw Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Raw Dog Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • raw dog food100K/yr
  • raw dog food frozen18K/yr
  • frozen dog food7K/yr
  • raw puppy food5K/yr
  • raw food for dogs5K/yr
  • frozen raw dog food4K/yr
  • dog raw food4K/yr
  • dog food raw3K/yr
  • raw meat for dogs4K/yr
  • frozen dog food raw4K/yr

Reviews and returns

What reviews say buyers love and hate about Raw Dog Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell32%−0.28

It makes the whole house smell of rotten meant when a unit is opened

to be honest this product smells awful

stinks like rotten eggs or rotten meat

Indigestion15%−0.12

The last two batches of this food initially gave one of the dogs diarrhoea

she would vomit

had a really upset stomach after adding this to her food for 2 days

Allergies12%−0.03

25%-75% to my boy who has terrible allergies

made my boy very sick

Size-Overall9%+0.10

Very large. but breakable

would like larger size of packs

The kibble is rather big chunks

Value For Money6%−0.01

Not value for money

Love

Pet Friendly39%

Dogs enjoy it

The dog was very happy

Dog loves it

Value For Money12%−0.01

Good price

Good value for money

Great value

Quality-Overall12%+0.67

Fantastic high quality food

Good quality dog food

Great quality

Taste-Overall7%+0.15

This is excellent food

love the fact it comes in different flavours

taste

Freshness5%+0.31

Good and fresh

Fresh dog food

fresh all minced

FAQ

Common Raw Dog Food questions

Answered from the same tracked data.