Rat Toys

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months

208K

Growth, 90 days vs prior 90

-11.6%

Conversion, latest week

4.4%

Market size, estimated

£78Ka year

Peak month

December1.4× the quietest month

Top search term

rat toys75K searches a year

Listings sell for £8.55 on average, from £2.64 to £20.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £8.55 that is £0 to £855 a year per listing.

Average price

£8.55under the $15 to $100 sweet spot

Price range

£2.64–£20.70

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£855

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #102 within Birds. It carries 590 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

93%

Out of stock, average day

12.8%

Average rank

#102in Birds

Average rating

4.28 starsAmazon United Kingdom average 4.36 stars

Average reviews

590per listing

Listings tracked

70

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months