How competitive is the Rat Food niche on Amazon United Kingdom?

10 brands and 76 sellers compete in Rat Food on Amazon United Kingdom. The top 5 Rat Food products take 61% of clicks and its top 5 brands hold 89% of demand.

What do buyers complain about in Rat Food?

Rat Food buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, Smell, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Rat Food niche?

Rat Food sells for £6.29 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.01–£11.35. The average incumbent carries 458 reviews — the moat a new listing must climb.

Rat Food

prices mostly outside the sweet spot ($2.01–$11.35) — Rat Food doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Rat Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rat Food is a £89K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 47/100.

Rat Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.4% over the last 90 days and 18.2% of searches end in a purchase.

£89K

revenue / yr

Units sold / yr20K

Search volume / yr+1.4%78K

Conversion rate18.2%

Avg price£6.29

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers10 · 76

Top-5 product click share61%

Open market11%

Avg brand age84 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Top Rat Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Supreme Science Selective Rat and Mouse 1.5kg

Price: £5.66
Rating: 4.7/5
Reviews: 2,152
Age: 13y ago

Extra Select Rat & Mouse Food Bucket 5ltr

Price: £6.49
Rating: 4.3/5
Reviews: 495
Age: 6y ago

Supreme Tiny Friends Farm Reggie Rat 850g

Price: £3.02
Rating: 4.6/5
Reviews: 1,079
Age: 16y ago

3 Litre Refill Bag Mixed Rat and Mouse Food Premium Quality Food 3l (approx weight 1.5kg) 3LW

Price: £6.91
Rating: 4.6/5
Reviews: 42
Age: 7y ago

Supreme Petfoods Tiny Friends Farm Reggie Rat and Mimi Mouse Tasty Mix 2.5kg

Price: £7.79
Rating: 4.6/5
Reviews: 1,098
Age: 16y ago

Newest

by launch date

Deluxe Rat Treat Snack Food 200g Natural Rat Treat & Forage Mix with Dried Carrot Banana & Apple Monkey Nuts & Calcium Soldier Worms - Seedzbox

Price: £6.03
Rating: 4.0/5
Reviews: 26
Age: 5mo ago

Marriages - Rat Food and Mouse Food for a Healthy Weight and Immune System Rat and Mouse Pellets with Fish 100% Nutri Pressed Suitable for All Ages (2kg)

Price: £5.41
Rating: 3.9/5
Reviews: 24
Age: 1y ago

Deluxe Rat & Mouse Food 1kg Fruity Seed Nut Muesli Feed Including Banana Apple Sunflower Seeds Peanuts Barley & Vitamin C Fancy Dumbo Rex Hairless Hooded Manx Satin Rats - Seedzbox

Price: £8.31
Rating: 4.4/5
Reviews: 104
Age: 1y ago

Mixed Rat and Mouse Food 750g Premium Quality Food MDW

Price: £5.15
Rating: 4.3/5
Reviews: 15
Age: 2y ago

Premium Rat Food Mix 2.5L

Price: £8.32
Rating: 4.2/5
Reviews: 77
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Supreme Petfoods46%
Seedzbox13%
MALTBYS' STORES 1904 LTD13%
Extra Select12%
Hungry Pets6%
Marriage's4%
Open — no brand owns it (4 brands, 7%)

Rat Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume78KCVR18.2%Products18Brands10Top 5 Brands89%OOS Rate0.0%Rating4.4★Reviews458Avg BSR#142

No pronounced peak months · busiest ÷ quietest = 1.1×

Top Rat Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rat food62K/yr +1.7%18.1% conv.
mouse food9K/yr +8.6%10.6% conv.
rat food mix6K/yr -12.8%14.9% conv.

What reviews say buyers love and hate about Rat Food

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Value For Money31%

“Great value”

Pet Friendly25%

“My rats love this”

Quality-Overall8%

“Overall, a fantastic product that our little pets clearly enjoy”

Ingredients-Overall6%

“it looks like a good balance of ingredients”

Size-Overall4%

“Nice to have a GOOD size of this”

What buyers complain about

71% of reviews

Value For Money19%

“Not a lot for the money”

Size-Overall17%

“Some are quite large pieces”

Smell12%

“The product delivered was so old that it smelled”

Quality-Overall8%

“I do apologise to anyone who finds my review harsh or unfair”

Ingredients-Overall8%

“it contained nuts, peanuts, in particular which are poisonous to rats”

Common Rat Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rat Food 47/100 on Amazon United Kingdom — Skip it. The niche generates £89K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +1.4% over the last 90 days.