rat food
Skip itPrices mostly outside the sweet spot ($2.01–$11.35) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Review moat
Great457.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad£89K£89K/yr · 78K searches
Avg price
Bad£6.29avg listing price — sweet spot $15–$100
Price range
Bad£2.01–£11.35cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rat food is a £89K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 47/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
rat food market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £94K–£126K
- units × avg price
- Conversion rate
- 18.2%
- Avg BSR
- #142
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 84 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
76
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
7%
- Supreme Petfoods46%
- Seedzbox13%
- MALTBYS' STORES 1904 LTD13%
- Extra Select12%
- Hungry Pets6%
- Marriage's4%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +1.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.1×
Top rat food search terms
- rat food62K/yr
- mouse food9K/yr
- rat food mix6K/yr
Top rat food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Supreme Science Selective Rat and Mouse 1.5kg
Supreme Petfoods£5.664.7★2,152 rev
Extra Select Rat & Mouse Food Bucket 5ltr
Extra Select£6.494.3★495 rev
Supreme Tiny Friends Farm Reggie Rat 850g
Supreme Petfoods£3.024.6★1,079 rev
3 Litre Refill Bag Mixed Rat and Mouse Food Premium Quality Food 3l (approx weight 1.5kg) 3LW
MALTBYS' STORES 1904 LTD£6.914.6★42 rev
Supreme Petfoods Tiny Friends Farm Reggie Rat and Mimi Mouse Tasty Mix 2.5kg
Supreme Petfoods£7.794.6★1,098 rev
Newest
by launch date
Deluxe Rat Treat Snack Food 200g Natural Rat Treat & Forage Mix with Dried Carrot Banana & Apple Monkey Nuts & Calcium Soldier Worms - Seedzbox
Seedzbox£6.0326 rev
Marriages - Rat Food and Mouse Food for a Healthy Weight and Immune System Rat and Mouse Pellets with Fish 100% Nutri Pressed Suitable for All Ages (2kg)
Marriage's£5.4124 rev
Deluxe Rat & Mouse Food 1kg Fruity Seed Nut Muesli Feed Including Banana Apple Sunflower Seeds Peanuts Barley & Vitamin C Fancy Dumbo Rex Hairless Hooded Manx Satin Rats - Seedzbox
Seedzbox£8.31104 rev
Mixed Rat and Mouse Food 750g Premium Quality Food MDW
MALTBYS' STORES 1904 LTD£5.1515 rev
Premium Rat Food Mix 2.5L
Hungry Pets£8.3277 rev
Trending
90-day click momentumDeluxe Rat Treat Snack Food 200g Natural Rat Treat & Forage Mix with Dried Carrot Banana & Apple Monkey Nuts & Calcium Soldier Worms - Seedzbox
Seedzbox£6.034.0★
Mixed Rat Gerbil Hamster and Mouse Food 200g Premium Quality Food SLW
MALTBYS' STORES 1904 LTD£3.663.9★
Hungry PetsPremium Rat Food Mix 500g
Hungry Pets£4.174.4★
Deluxe Rat & Mouse Food 1kg Fruity Seed Nut Muesli Feed Including Banana Apple Sunflower Seeds Peanuts Barley & Vitamin C Fancy Dumbo Rex Hairless Hooded Manx Satin Rats - Seedzbox
Seedzbox£8.314.4★
Little One Feed for rats 900 g
Little One£6.274.5★
What buyers say about rat food
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“My rats love this”
“Overall, a fantastic product that our little pets clearly enjoy”
“it looks like a good balance of ingredients”
“Nice to have a GOOD size of this”
“seemed to enjoy the taste”
“As expected”
“they especially love the dried banana slices”
“Hamsters love this and the extra fruit and nuts”
“entertained for a while”
What buyers complain about
“Not a lot for the money”
“Some are quite large pieces”
“The product delivered was so old that it smelled”
“I do apologise to anyone who finds my review harsh or unfair”
“it contained nuts, peanuts, in particular which are poisonous to rats”
“may irritate respiratory sensitive rats”
“it is not re-sealable”
Common questions
- Is rat food profitable to sell on Amazon United Kingdom?
- The niche generates £89K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the rat food niche?
- 10 brands and 76 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in rat food?
- Top complaints mined from reviews: Value For Money, Size-Overall, Smell. The return rate is 0.0%.
- When does demand for rat food peak?
- Demand is steady year-round — the busiest month runs 1.1× the quietest.
- What does it cost to enter the rat food niche?
- Listings span £2.01–£11.35; the average listing price is £6.29 (sweet spot $15–$100). The average incumbent carries 458 reviews — the moat a new listing must climb.