Rat Food

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months

78K

Growth, 90 days vs prior 90

+1.4%

Conversion, latest week

18.2%

Market size, estimated

£89Ka year

Peak month

September1.1× the quietest month

Top search term

rat food62K searches a year

Listings sell for £6.29 on average, from £2.01 to £11.35. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £6.29 that is £5K to £6K a year per listing.

Average price

£6.29under the $15 to $100 sweet spot

Price range

£2.01–£11.35

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

£5K–£6K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #142 within Small Animals. It carries 458 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

89%

Out of stock, average day

0.0%

Average rank

#142in Small Animals

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

458per listing

Listings tracked

18

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

84 months