Rat Cage

Shoppers searched for this 381K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £204K a year.

Searches, last 12 months

381K

Growth, 90 days vs prior 90

-2.4%

Conversion, latest week

0.6%

Market size, estimated

£204Ka year

Peak month

August1.3× the quietest month

Top search term

rat cage161K searches a year

Listings sell for £83.37 on average, from £23.06 to £185.39. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £83.37 that is £0 to £8K a year per listing.

Average price

£83.37inside the $15 to $100 sweet spot

Price range

£23.06–£185.39

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£8K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 21.4% of listings are out of stock. The average listing ranks #82 within Small Animals. It carries 1,486 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

31%

Out of stock, average day

21.4%

Average rank

#82in Small Animals

Average rating

4.08 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,486per listing

Listings tracked

32

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months