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Ragdoll Cat Food

Fail

The top 5 brands take 100% of clicks, so Ragdoll Cat Food is a Fail.

Flapen Score
42
42 / 100
Ranks 700 of 875 Pet Supplies niches · −8 vs the category median of 50
Market size
£93K/yr19K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
91%top-5 click share · 2 brands · 47 sellers

Flapen Score

Ragdoll Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Ragdoll Cat Food is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ragdoll Cat Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ragdoll Cat Food 19K times last year and spent an estimated £93K. All 2 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

18.8% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
18.8%
Market size, estimated
£93Ka year
Peak month
April1.4× the quietest month
Top search term
ragdoll cat food7K searches a year

02 · Price

A sale here is worth £25.91.

Listings sell for £25.91 on average, from £8.23 to £61.25. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £25.91 that is £6K to £13K a year per listing.

Average price
£25.91inside the $15 to $100 sweet spot
Price range
£8.23–£61.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
£6K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #210 within Cats. It carries 1,777 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
14%
Out of stock, average day
0.0%
Average rank
#210in Cats
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,777per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Ragdoll Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£37K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • ROYAL CANIN67%
  • MALTBYS' STORES 1904 LTD33%
  • Open — no brand owns it (0%)

Demand

Ragdoll Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Ragdoll Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ragdoll cat food7K/yr
  • royal canin ragdoll dry cat food4K/yr
  • royal canin ragdoll4K/yr
  • royal canin ragdoll cat food4K/yr

Reviews and returns

What reviews say buyers love and hate about Ragdoll Cat Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Defective Material/Parts33%−0.16

The product came damaged

Moist/Dry11%+1.65

I think this would have been a good dry food for him so I was disappointed he turned his nose up at it

Smell11%+0.14

These have minimal smell

Ease Of Chewing/Swallowing11%−0.02

I couldn't get him to eat it

Love

Pet Friendly28%

Cats did enjoy

My cat loves it

My cat loves itt so it must be good

Moist/Dry25%+1.65

Best dry food for ragdoll cats

Perfect dry food

Best dry cat food out there

Quality-Overall19%+1.53

Excellent quality

Great quality

Quality

Value For Money10%+0.78

Worth the price

Good value for money

Well priced

Taste-Overall5%+0.37

Good food

My cat loves the taste

FAQ

Common Ragdoll Cat Food questions

Answered from the same tracked data.