Rabbit Tunnel

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months

175K

Growth, 90 days vs prior 90

-1.6%

Conversion, latest week

5.5%

Market size, estimated

£84Ka year

Peak month

April1.7× the quietest month

Top search term

rabbit tunnel63K searches a year

Listings sell for £8.64 on average, from £3.24 to £22.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.64 that is £864 to £2K a year per listing.

Average price

£8.64under the $15 to $100 sweet spot

Price range

£3.24–£22.51

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£864–£2K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

64% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #50 within Small Animals. It carries 850 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

98%

Out of stock, average day

12.7%

Average rank

#50in Small Animals

Average rating

4.41 starsAmazon United Kingdom average 4.36 stars

Average reviews

850per listing

Listings tracked

50

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months