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Rabbit Treats

Fail

Prices span $0.83–$10.25, mostly outside the sweet spot, so Rabbit Treats is a Fail.

Flapen Score
49
49 / 100
Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 50
Market size
£420K/yr558K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
44%top-5 click share · 9 brands · 80 sellers

Flapen Score

Rabbit Treats against its category

The dotted line is the Pet Supplies average. Past it, Rabbit Treats is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rabbit Treats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rabbit Treats 558K times last year and spent an estimated £420K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

19.7% of searches ended in a purchase last week.

Shoppers searched for this 558K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £420K a year.

Searches, last 12 months
558K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
19.7%
Market size, estimated
£420Ka year
Peak month
December1.9× the quietest month
Top search term
rabbit treats222K searches a year

02 · Price

A sale here is worth £3.83.

Listings sell for £3.83 on average, from £0.83 to £10.25. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At £3.83 that is £8K to £10K a year per listing.

Average price
£3.83under the $15 to $100 sweet spot
Price range
£0.83–£10.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
2,000–2,500
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Small Animals. It carries 1,094 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Small Animals
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,094per listing
Listings tracked
33

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Rabbit Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£50K£67K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

80

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

4%

  • Rosewood69%
  • VETIQ13%
  • Supreme Petfoods6%
  • Beaphar3%
  • Excel2%
  • HAPPYPET2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Rabbit Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Rabbit Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rabbit treats222K/yr
  • hamster treats101K/yr
  • guinea pig treats102K/yr
  • rat treats22K/yr
  • bunny stuff8K/yr
  • hamster treats syrian13K/yr
  • small animal pet products11K/yr
  • gerbil treats11K/yr
  • chinchilla treats10K/yr
  • rabbit essentials7K/yr

Reviews and returns

What reviews say buyers love and hate about Rabbit Treats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.05

bigger

Very small

Small packet

Value For Money11%+0.78

sadly they have become so over priced for what u get

Bunnies love them wish they were cheaper

To expensive for what u get

Quality-Overall8%−0.06

Not the best

Poor quality

Very poor quality

Durability7%

easily broken in half to share

destroyed it within a day

Demolished

Ingredients-Overall6%−0.03

Do not buy this product it contained a cigarette end

I can't fathom why these ingredients would have ever been chosen to be included in this mix

Google the ingredients

Love

Pet Friendly41%

The rabbit approved

My pigs love this

I agree that animals enjoy this

Value For Money17%+0.78

Good price

Amazing value

They were inexpensive to buy

Taste-Overall10%+0.34

I imagine they taste nice considering how much they love them

Lovely rabbit treat

Great treat

Quality-Overall6%−0.06

Good quality Cube of nice foraging stuff

Quality is good

Great product

Size-Overall5%−0.05

Its also a really good size for the price

Good size

Decent sized pack for the price

FAQ

Common Rabbit Treats questions

Answered from the same tracked data.