How competitive is the Rabbit Treats niche on Amazon United Kingdom?

9 brands and 80 sellers compete in Rabbit Treats on Amazon United Kingdom. The top 5 Rabbit Treats products take 44% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Rabbit Treats?

Rabbit Treats buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Rabbit Treats niche?

Rabbit Treats sells for £3.83 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.83–£10.25. The average incumbent carries 1,094 reviews — the moat a new listing must climb.

Rabbit Treats

prices mostly outside the sweet spot ($0.83–$10.25) — Rabbit Treats doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Rabbit Treats profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rabbit Treats is a £420K/yr Amazon United Kingdom market (558K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Rabbit Treats: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.4% over the last 90 days and 19.7% of searches end in a purchase.

£420K

revenue / yr

Units sold / yr125K

Search volume / yr-10.4%558K

Conversion rate19.7%

Avg price£3.83

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers9 · 80

Top-5 product click share44%

Open market6%

Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 33 products

Top Rabbit Treats products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Rosewood Simply Nibbles Garden Herbs and Apple Cushions (50g)

Price: £0.83
Rating: 4.7/5
Reviews: 1,434
Age: 8y ago

Rosewood Naturals Four Seasons XXL Sticks Vegetable & Herb Small Animal Treats Four Delicious Flavours for Rabbits Guinea Pigs Chinchillas & Degus (4 Sticks)

Price: £4.41
Rating: 4.5/5
Reviews: 1,488
Age: 7y ago

Rosewood Naturals Pea n Beetroot Nibble Rings Treats for Rabbits Guinea Pigs Chinchillas Degus Hamsters Gerbils Mice Rats - 120g

Price: £1.45
Rating: 4.5/5
Reviews: 397
Age: 2y ago

VETIQ Nibblots Small Animal Skin & Coat Vitamin Variety Treats (4 x 30g)

Price: £5.19
Rating: 4.8/5
Reviews: 971
Age: 3y ago

VETIQ Nibblots Small Animal Skin & Coat Vitamin Mixed Treats (4 x 30g)

Price: £5.25
Rating: 4.7/5
Reviews: 1,090
Age: 6y ago

Newest

by launch date

Rosewood Naturals Pea n Beetroot Nibble Rings Treats for Rabbits Guinea Pigs Chinchillas Degus Hamsters Gerbils Mice Rats - 120g

Price: £1.45
Rating: 4.5/5
Reviews: 397
Age: 2y ago

Supreme Petfoods Tiny Friends Farm Russel Rabbit Hoppies

Price: £2.47
Rating: 4.7/5
Reviews: 134
Age: 2y ago

VETIQ Nibblots Small Animal Skin & Coat Vitamin Variety Treats (4 x 30g)

Price: £5.19
Rating: 4.8/5
Reviews: 971
Age: 3y ago

Rosewood Naturals Flower n Forage Blossom Small Animal Treat and Forage Gnaw Toy for Rabbits Guinea Pigs Chinchillas Degus Hamsters Gerbils Mice and Rats

Price: £2.64
Rating: 4.3/5
Reviews: 807
Age: 4y ago

Rosewood Naturals Very Berry Mini Sticks Small Animal Treats for Hamsters Gerbils Mice and Rats 80g

Price: £1.90
Rating: 4.4/5
Reviews: 663
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

Rosewood69%
VETIQ13%
Supreme Petfoods6%
Beaphar3%
Excel2%
HAPPYPET2%
Open — no brand owns it (3 brands, 4%)

Rabbit Treats demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume558KCVR19.7%Products33Brands9Top 5 Brands94%OOS Rate0.0%Rating4.6★Reviews1,094Avg BSR#34

Peak months: Dec · busiest ÷ quietest = 1.9×

Top Rabbit Treats search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rabbit treats222K/yr -10.8%18.7% conv.
hamster treats101K/yr -2.8%12.8% conv.
guinea pig treats102K/yr -12.3%13.2% conv.
rat treats22K/yr -4.2%11.3% conv.
bunny stuff8K/yr +6.0%0.1% conv.
hamster treats syrian13K/yr -31.1%17.2% conv.
small animal pet products11K/yr +19.8%1.8% conv.
gerbil treats11K/yr -13.7%13.6% conv.
chinchilla treats10K/yr -15.4%14.0% conv.
rabbit essentials7K/yr +3.3%0.3% conv.

What reviews say buyers love and hate about Rabbit Treats

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Pet Friendly41%

“The rabbit approved”

Value For Money17%

“Good price”

Taste-Overall10%

“I imagine they taste nice considering how much they love them”

Quality-Overall6%

“Good quality Cube of nice foraging stuff”

Size-Overall5%

“Its also a really good size for the price”

What buyers complain about

71% of reviews

Size-Overall20%

“bigger”

Value For Money11%

“sadly they have become so over priced for what u get”

Quality-Overall8%

“Not the best”

Durability7%

“easily broken in half to share”

Ingredients-Overall6%

“Do not buy this product it contained a cigarette end”

Common Rabbit Treats questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rabbit Treats 49/100 on Amazon United Kingdom — Skip it. The niche generates £420K/yr across 33 tracked products. Search demand moved -10.4% over the last 90 days.