Rabbit Treats
FailPrices span $0.83–$10.25, mostly outside the sweet spot, so Rabbit Treats is a Fail.
- Flapen Score
- 49 / 100Ranks 458 of 875 Pet Supplies niches · −1 vs the category median of 5049
- Market size
- £420K/yr558K searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 44%top-5 click share · 9 brands · 80 sellers
Flapen Score
Rabbit Treats against its category
The dotted line is the Pet Supplies average. Past it, Rabbit Treats is stronger. Inside it, weaker.
Market
The Rabbit Treats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rabbit Treats 558K times last year and spent an estimated £420K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
19.7% of searches ended in a purchase last week.
Shoppers searched for this 558K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £420K a year.
- Searches, last 12 months
- 558K
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 19.7%
- Market size, estimated
- £420Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- rabbit treats222K searches a year
02 · Price
A sale here is worth £3.83.
Listings sell for £3.83 on average, from £0.83 to £10.25. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At £3.83 that is £8K to £10K a year per listing.
- Average price
- £3.83under the $15 to $100 sweet spot
- Price range
- £0.83–£10.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
21% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Small Animals. It carries 1,094 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #34in Small Animals
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,094per listing
- Listings tracked
- 33
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Rabbit Treats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rosewood Simply Nibbles Garden Herbs and Apple Cushions (50g)
- Price
- £0.83
- Rating
- 4.7/5
- Reviews
- 1,434
- Age
- 8y ago

Rosewood Naturals Four Seasons XXL Sticks Vegetable & Herb Small Animal Treats Four Delicious Flavours for Rabbits Guinea Pigs Chinchillas & Degus (4 Sticks)
- Price
- £4.41
- Rating
- 4.5/5
- Reviews
- 1,488
- Age
- 7y ago

Rosewood Naturals Pea n Beetroot Nibble Rings Treats for Rabbits Guinea Pigs Chinchillas Degus Hamsters Gerbils Mice Rats - 120g
- Price
- £1.45
- Rating
- 4.5/5
- Reviews
- 397
- Age
- 2y ago

VETIQ Nibblots Small Animal Skin & Coat Vitamin Variety Treats (4 x 30g)
- Price
- £5.19
- Rating
- 4.8/5
- Reviews
- 971
- Age
- 3y ago

VETIQ Nibblots Small Animal Skin & Coat Vitamin Mixed Treats (4 x 30g)
- Price
- £5.25
- Rating
- 4.7/5
- Reviews
- 1,090
- Age
- 6y ago
Trending
90-day click momentum
Beaphar Munching Sticks for Small Animals 150 g
- Price
- £2.32
- Rating
- 4.6/5
- Reviews
- 827
- Age
- 16y ago

Supreme Petfoods Selective Naturals Berry Loops with Timothy Hay & Cranberry 80g
- Price
- £3.49
- Rating
- 4.7/5
- Reviews
- 184
- Age
- 5y ago

Rosewood Naturals Four Seasons XXL Sticks Vegetable & Herb Small Animal Treats Four Delicious Flavours for Rabbits Guinea Pigs Chinchillas & Degus (4 Sticks)
- Price
- £4.41
- Rating
- 4.5/5
- Reviews
- 1,488
- Age
- 7y ago

VETIQ Nibblots Small Animal Skin & Coat Vitamin Mixed Treats (4 x 30g)
- Price
- £5.25
- Rating
- 4.7/5
- Reviews
- 1,090
- Age
- 6y ago

Rosewood Simply Nibbles Garden Herbs and Apple Cushions (50g)
- Price
- £0.83
- Rating
- 4.7/5
- Reviews
- 1,434
- Age
- 8y ago
Newest
by launch date
Rosewood Naturals Pea n Beetroot Nibble Rings Treats for Rabbits Guinea Pigs Chinchillas Degus Hamsters Gerbils Mice Rats - 120g
- Price
- £1.45
- Rating
- 4.5/5
- Reviews
- 397
- Age
- 2y ago

Supreme Petfoods Tiny Friends Farm Russel Rabbit Hoppies
- Price
- £2.47
- Rating
- 4.7/5
- Reviews
- 134
- Age
- 2y ago

VETIQ Nibblots Small Animal Skin & Coat Vitamin Variety Treats (4 x 30g)
- Price
- £5.19
- Rating
- 4.8/5
- Reviews
- 971
- Age
- 3y ago

Rosewood Naturals Flower n Forage Blossom Small Animal Treat and Forage Gnaw Toy for Rabbits Guinea Pigs Chinchillas Degus Hamsters Gerbils Mice and Rats
- Price
- £2.64
- Rating
- 4.3/5
- Reviews
- 807
- Age
- 4y ago

Rosewood Naturals Very Berry Mini Sticks Small Animal Treats for Hamsters Gerbils Mice and Rats 80g
- Price
- £1.90
- Rating
- 4.4/5
- Reviews
- 663
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
80
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
44%
Top 20: 87%
Open market
4%
- Rosewood69%
- VETIQ13%
- Supreme Petfoods6%
- Beaphar3%
- Excel2%
- HAPPYPET2%
- Open — no brand owns it (3 brands, 4%)
Demand
Rabbit Treats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Rabbit Treats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rabbit treats222K/yr
- hamster treats101K/yr
- guinea pig treats102K/yr
- rat treats22K/yr
- bunny stuff8K/yr
- hamster treats syrian13K/yr
- small animal pet products11K/yr
- gerbil treats11K/yr
- chinchilla treats10K/yr
- rabbit essentials7K/yr
Reviews and returns
What reviews say buyers love and hate about Rabbit Treats
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
bigger
Very small
Small packet
sadly they have become so over priced for what u get
Bunnies love them wish they were cheaper
To expensive for what u get
Not the best
Poor quality
Very poor quality
easily broken in half to share
destroyed it within a day
Demolished
Do not buy this product it contained a cigarette end
I can't fathom why these ingredients would have ever been chosen to be included in this mix
Google the ingredients
Love
The rabbit approved
My pigs love this
I agree that animals enjoy this
Good price
Amazing value
They were inexpensive to buy
I imagine they taste nice considering how much they love them
Lovely rabbit treat
Great treat
Good quality Cube of nice foraging stuff
Quality is good
Great product
Its also a really good size for the price
Good size
Decent sized pack for the price
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rabbit Treats questions
Answered from the same tracked data.









