rabbit treats
Skip itPrices mostly outside the sweet spot ($0.83–$10.25) — this niche doesn't clear our bar today.
Conversion
Incredible19.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,094.12avg incumbent reviews — the moat a new listing must climb
Market size
Good£420K£420K/yr · 558K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£3.83avg listing price — sweet spot $15–$100
Price range
Bad£0.83–£10.25cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rabbit treats is a £420K/yr Amazon United Kingdom market (558K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
rabbit treats market data
- Units sold / yr
- 100K–125K
- avg 2,000–2,500/product
- Revenue / yr
- £383K–£479K
- units × avg price
- Conversion rate
- 19.7%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 21%
- Out of stock
- 0.0%
- Avg brand age
- 40 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
80
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
44%
Top 20: 87%
Open market
4%
- Rosewood69%
- VETIQ13%
- Supreme Petfoods6%
- Beaphar3%
- Excel2%
- HAPPYPET2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top rabbit treats search terms
- rabbit treats222K/yr
- hamster treats101K/yr
- guinea pig treats102K/yr
- rat treats22K/yr
- bunny stuff8K/yr
- hamster treats syrian13K/yr
- small animal pet products11K/yr
- gerbil treats11K/yr
- chinchilla treats10K/yr
- rabbit essentials7K/yr
Top rabbit treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rosewood Simply Nibbles Garden Herbs and Apple Cushions (50g)
Rosewood£0.834.7★1,434 rev
Rosewood Naturals Four Seasons XXL Sticks Vegetable & Herb Small Animal Treats Four Delicious Flavours for Rabbits Guinea Pigs Chinchillas & Degus (4 Sticks)
Rosewood£4.414.5★1,488 rev
Rosewood Naturals Pea n Beetroot Nibble Rings Treats for Rabbits Guinea Pigs Chinchillas Degus Hamsters Gerbils Mice Rats - 120g
Rosewood£1.454.5★397 rev
VETIQ Nibblots Small Animal Skin & Coat Vitamin Variety Treats (4 x 30g)
VETIQ£5.194.8★971 rev
VETIQ Nibblots Small Animal Skin & Coat Vitamin Mixed Treats (4 x 30g)
VETIQ£5.254.7★1,090 rev
Newest
by launch dateRosewood Naturals Pea n Beetroot Nibble Rings Treats for Rabbits Guinea Pigs Chinchillas Degus Hamsters Gerbils Mice Rats - 120g
Rosewood£1.45397 rev
Supreme Petfoods Tiny Friends Farm Russel Rabbit Hoppies
Supreme Petfoods£2.47134 rev
VETIQ Nibblots Small Animal Skin & Coat Vitamin Variety Treats (4 x 30g)
VETIQ£5.19971 rev
Rosewood Naturals Flower n Forage Blossom Small Animal Treat and Forage Gnaw Toy for Rabbits Guinea Pigs Chinchillas Degus Hamsters Gerbils Mice and Rats
Rosewood£2.64807 rev
Rosewood Naturals Very Berry Mini Sticks Small Animal Treats for Hamsters Gerbils Mice and Rats 80g
Rosewood£1.90663 rev
Trending
90-day click momentum
Beaphar Munching Sticks for Small Animals 150 g
Beaphar£2.324.6★
Supreme Petfoods Selective Naturals Berry Loops with Timothy Hay & Cranberry 80g
Supreme Petfoods£3.494.7★
Rosewood Naturals Four Seasons XXL Sticks Vegetable & Herb Small Animal Treats Four Delicious Flavours for Rabbits Guinea Pigs Chinchillas & Degus (4 Sticks)
Rosewood£4.414.5★
VETIQ Nibblots Small Animal Skin & Coat Vitamin Mixed Treats (4 x 30g)
VETIQ£5.254.7★
Rosewood Simply Nibbles Garden Herbs and Apple Cushions (50g)
Rosewood£0.834.7★
What buyers say about rabbit treats
What buyers praise and complain about, mined from review topics.What buyers love
“The rabbit approved”
“Good price”
“I imagine they taste nice considering how much they love them”
“Good quality Cube of nice foraging stuff”
“Its also a really good size for the price”
“has satisfied their urge to chew nicely”
“My bunnies go mad for these”
“smells lovely THANK YOU”
“Great as they are natural no unnecessary additives”
“The green side is best”
What buyers complain about
“bigger”
“sadly they have become so over priced for what u get”
“Not the best”
“easily broken in half to share”
“Do not buy this product it contained a cigarette end”
“FALSE CLAIMS WHICH COULD KILL YOUR RABBIT”
“The smell so bad”
“unfortunately the taste tester seemed unimpressed”
“Super thin”
“My daughter has a peanut allergy”
Common questions
- Is rabbit treats profitable to sell on Amazon United Kingdom?
- The niche generates £420K/yr across 33 tracked products. 90-day search growth is -10.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the rabbit treats niche?
- 9 brands and 80 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in rabbit treats?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
- When does demand for rabbit treats peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the rabbit treats niche?
- Listings span £0.83–£10.25; the average listing price is £3.83 (sweet spot $15–$100). The average incumbent carries 1,094 reviews — the moat a new listing must climb.